Market Based Management models and diagrams for busines

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Market Based Management... 100 Slides Powered by www.drawpack.com. All rights reserved.

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Key Words... Customer Value – Shareholder Value – Market-based-Strategies – Market Potential – Value Creation – Economic Benefits – Market Segmentation – Targeting – Competitive Advantage – Industry Analysis – Prisoners Dilemma – Switch Cost – Pricing – Skimming – Penetration – Channel Management – Push-Pull – Portfolio Analysis – Life Cycle Analysis – Market Performance – Sales Forecast – Four P’s – Competitor Analysis – Transaction Marketing – Consumer Behavior – Mass Customization – Cluster Theory – Value Chain – Marketing Information – Brand Management – AIDA – Marketing Plan – SWOT – New Age Pricing – Producer/Customer Gap – Mass Production

How to Underwhelm Customers and Shareholders : 

How to Underwhelm Customers and Shareholders

Marketing Knowledge and Market Orientation : 

Marketing Knowledge and Market Orientation

Fundamental Market-Based Strategiesand Profitable Growth : 

Fundamental Market-Based Strategiesand Profitable Growth

Sales-Based vs. Market-BasedOrganizational Structure : 

Sales-Based vs. Market-BasedOrganizational Structure

Maximum Market Potential andCurrent Market Demand : 

Maximum Market Potential andCurrent Market Demand

Customer Adoption and Market Development : 

Customer Adoption and Market Development

Economic Benefits and Value Creation : 

Economic Benefits and Value Creation

Fundamental Forces That Shape Differencesin Customer Needs : 

Fundamental Forces That Shape Differencesin Customer Needs

Fundamental Forces That Drive Differencesin Business-to-Business Customer Needs : 

Fundamental Forces That Drive Differencesin Business-to-Business Customer Needs

Market Segmentationof the Small Business Market : 

Market Segmentationof the Small Business Market

Forces That Shape Segment Attractiveness : 

Forces That Shape Segment Attractiveness

Segmentation Hierarchy: Mass Market toMass Customization Strategies : 

Segmentation Hierarchy: Mass Market toMass Customization Strategies

Competitive Forces That Shape Competitive Position and Profitability : 

Competitive Forces That Shape Competitive Position and Profitability

Industry Analysis: Industry Forces andProfit Potential : 

Industry Analysis: Industry Forces andProfit Potential

Performance Impact of Price Rivalry and Prisoner‘s Dilemma : 

Performance Impact of Price Rivalry and Prisoner‘s Dilemma

Major Sources of Competitive Advantage : 

Major Sources of Competitive Advantage

Ignition Switch Cost Advantage Due to Scale and Scope Effects : 

Ignition Switch Cost Advantage Due to Scale and Scope Effects

Product-Price Position, Marketing Effort,and Market Share : 

Product-Price Position, Marketing Effort,and Market Share

Core Elements ofProduct Management Strategy : 

Core Elements ofProduct Management Strategy

Differentiation and Customer Value I : 

Differentiation and Customer Value I

Differentiation and Customer Value II : 

Differentiation and Customer Value II

Pricing Differentiation and Customer Value : 

Pricing Differentiation and Customer Value

Market-Based Value Pricing : 

Market-Based Value Pricing

Price Elasticity and Performance : 

Price Elasticity and Performance

Skim Pricing : 

Skim Pricing

Penetration Pricing : 

Penetration Pricing

Break-Even Volume for a Given Price Strategy : 

Break-Even Volume for a Given Price Strategy

Alternative Channel Systems : 

Alternative Channel Systems

Alternative Customer Channel Systems : 

Alternative Customer Channel Systems

Message Reinforcement Strategies : 

Message Reinforcement Strategies

Push-Pull Communicationsand Customer Response : 

Push-Pull Communicationsand Customer Response

Strategic Market Planning Process : 

Strategic Market Planning Process

Factors That Shape Market Attractiveness : 

Factors That Shape Market Attractiveness

Portfolio Analysis and Strategic Market Plans : 

Portfolio Analysis and Strategic Market Plans

Offensive and Defensive Strategic Market Plans : 

Offensive and Defensive Strategic Market Plans

Product Life Cycle andOffensive and Defensive Marketing Strategies : 

Product Life Cycle andOffensive and Defensive Marketing Strategies

Offensive Strategic Market Plans : 

Offensive Strategic Market Plans

Defensive Strategic Market Plans : 

Defensive Strategic Market Plans

Portfolio Positions andDefensive Strategic Market Plans : 

Portfolio Positions andDefensive Strategic Market Plans

Major Components of a Situation Analysis : 

Major Components of a Situation Analysis

A Customer-Based Model of Net Profits : 

A Customer-Based Model of Net Profits

A Customer-Based Model of Return on Assets : 

A Customer-Based Model of Return on Assets

Market, Operational and Profit Performance : 

Market, Operational and Profit Performance

GE / McKinsey Multifactor Portfolio Matrix : 

GE / McKinsey Multifactor Portfolio Matrix

Market Potential, Sales Potential,and Sales Forecast : 

Market Potential, Sales Potential,and Sales Forecast

The R&D Effort Portfolio : 

The R&D Effort Portfolio

When to Use a Penetration or Skimming Strategy for Pricing New Products : 

When to Use a Penetration or Skimming Strategy for Pricing New Products

Strategy Decision AreasOrganized by the Four Ps : 

Strategy Decision AreasOrganized by the Four Ps

Strategy Planning for Product : 

Strategy Planning for Product

Product Classes : 

Product Classes

New-Product Development Process : 

New-Product Development Process

International Marketing Opportunities : 

International Marketing Opportunities

Customer and Competitor Orientations : 

Customer and Competitor Orientations

Efficiency vs. Effectiveness : 

Efficiency vs. Effectiveness

Approaches to Competitor Analysis : 

Approaches to Competitor Analysis

Developing the Organization‘s Core Competences : 

Developing the Organization‘s Core Competences

The Nine Price / Quality Strategies : 

The Nine Price / Quality Strategies

Relationship Between Service Levels and Costs : 

Relationship Between Service Levels and Costs

Setting Customer Service Levels : 

Setting Customer Service Levels

Marketing Excellence Framework : 

Marketing Excellence Framework

Consequences of Strategic and Tactical Implementation : 

Consequences of Strategic and Tactical Implementation

The Transition to RM : 

The Transition to RM

The RM Multiple Markets Model : 

The RM Multiple Markets Model

Types of Consumer Buyer Behavior : 

Types of Consumer Buyer Behavior

Appropriate Pricing Strategies : 

Appropriate Pricing Strategies

The Expanded Marketing Mix : 

The Expanded Marketing Mix

The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors : 

The Paradigm of Mass Production as a Dynamic System of Reinforcing Factors

The New Paradigm of Mass Customization as a Dynamic System Feedback Loop : 

The New Paradigm of Mass Customization as a Dynamic System Feedback Loop

Six Types of Modularity for the Mass Customization of Products and Services : 

Six Types of Modularity for the Mass Customization of Products and Services

Product-Process Change Matrix : 

Product-Process Change Matrix

Product-Process Change Matrix:The Mass Production Axis : 

Product-Process Change Matrix:The Mass Production Axis

Mass-Customized Products: Stable Processes Producing Dynamic Flow of Products : 

Mass-Customized Products: Stable Processes Producing Dynamic Flow of Products

Mass-Customized Products:Shortening Process Life Cycles : 

Mass-Customized Products:Shortening Process Life Cycles

Product-Process Change Matrix:Virtual Enterprise Flow : 

Product-Process Change Matrix:Virtual Enterprise Flow

Four Stages of National Competitive Development : 

Four Stages of National Competitive Development

Cluster Theory : 

Cluster Theory

Management of Industrial Customer‘s Portfolios I : 

Management of Industrial Customer‘s Portfolios I

Management of Industrial Customer‘s Portfolios II : 

Management of Industrial Customer‘s Portfolios II

The Marketing Exchange Process I : 

The Marketing Exchange Process I

The Marketing Exchange Process II : 

The Marketing Exchange Process II

The Producer – Customer Gap : 

The Producer – Customer Gap

The Value Chain : 

The Value Chain

Make or Buy : 

Make or Buy

Market Structure: Actual / Potential Market : 

Market Structure: Actual / Potential Market

Market Segmentation Strategies : 

Market Segmentation Strategies

Factors Affecting the Choice of Target Markets : 

Factors Affecting the Choice of Target Markets

The Use of Marketing Information I : 

The Use of Marketing Information I

The Use of Marketing Information II : 

The Use of Marketing Information II

The Use of Marketing Information III : 

The Use of Marketing Information III

Approaches to the Study of Customer Behavior : 

Approaches to the Study of Customer Behavior

Group Influence on Buyer Appraisalof Product and Brand : 

Group Influence on Buyer Appraisalof Product and Brand

Attitude Based Decision Process:AIDA (Attention, Interest, Desire, Action) : 

Attitude Based Decision Process:AIDA (Attention, Interest, Desire, Action)

The 6 – Step Marketing Plan : 

The 6 – Step Marketing Plan

SWOT Analysis I : 

SWOT Analysis I

SWOT Analysis II : 

SWOT Analysis II

Sources of Market Uncertainty : 

Sources of Market Uncertainty

Sources of Technological Uncertainty : 

Sources of Technological Uncertainty

A Taxonomy of Marketing Situations Based on Technological and Market Uncertainty : 

A Taxonomy of Marketing Situations Based on Technological and Market Uncertainty

New Age Pricing : 

New Age Pricing

Performance – Based Pricing : 

Performance – Based Pricing

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