AUGMENTED REALITY AND VIRTUAL REALITY IN BRANDING

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https://goo.gl/jUPu7A - Augmented and virtual reality won’t just be for creating engagement opportunities for audiences, but will also be an integral part of the design process. In other words, VR and AR can be just as useful behind the curtain as in front of it.

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H O W A U G M E N T E D R E A L I T Y A N D V I R T U A L R E A L I T Y H E L P I N B R A N D I N G doodleblue innovations private limited September 2017

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Augmented and virtual reality won’t just be for creating engagement opportunities for audiences but will also be an integral part of the design process. In other words VR and AR can be just as useful behind the curtain as in front of it.

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F a s h i o n a p p a r e l s a n d b e a u t y p r o d u c t s

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They has been using augmented reality to help shoppers for a few years now. But with the explosion in popularity of Pokemon Go the digital marketers are taking notice of the applications AR and VR present. Both virtual and augmented reality was first used for gaming but now companies are seeing an untapped potential to reach audiences who use these platforms. Marketers have to go where their audiences are and augmented reality gives them opportunities to interact with their audiences in brand new ways.

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Few sectors who have realized the potential of AR/VR are education health care marketing journalism travel real estate automotive and retail. Earlier this year Google debuted what it accurately called Google Cardboard a gimmicky cardboard design along with an app that would turn a smartphone into an Oculus Rift-style virtual reality mechanism.

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However it’s not easy to build such complex technology without any hassles. People still consider it as something reverential and something which only techies use not the common man. Every sector goes through its crests and troughs and so did AR/VR. But at doodleblue we were doing intense research and development in an attempt to come up with something more consumer friendly and appealing. Our tech team came up with something interesting.

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Last year a famous luxury brand in the jewelry industry which was based out of Hong Kong came up to us for a branding solution with regard to the customer engagement. CaseStudy:

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1. Wanted to change how people purchased jewelry as they did not want to restrict themselves to traditional methods of selling and buying and wanted to give customers a hassle free experience. 2. Consumers had a problem when it came to buying jewelry online as they could not try it on. 3. They wanted a high end technologically advanced marketing strategy for a satisfying customer experience. CHALLENGES

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INNOVATIVE SOLUTIONS After months of brainstorming and hard work doodleblue came up with a consumer friendly at the same time technological sound solution. 1. doodleblue came up a with a model where while trying a piece of jewelry customers can have a 180 degree view of them. 2. They can swipe their ‘virtual’ face to look at themselves from various angles to see if the selected jewelry suits them or not and whether they should make a purchase. 3. To address the customers’ problem of not being able to see how a product looks on them while shopping online we introduced the virtual 3D jewelry Try-on app. The app uses facial recognition and 3D imaging.

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IMPACT The impact of this technologically sound solution was extremely satisfying. 1. 5 million revenue jump 2. 10 increase in brand value and recognition So AR and VR has taken the branding experience by a storm it has created a wave of innovation and creativity. It is not limited to only a few sectors but has a huge scope.

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