Business Strategy Outline Summary Narrated v2

Strategic Planning The Seven Steps to Achieve a Healthy and Sustainable Business:

Strategic Planning The Seven Steps to Achieve a Healthy and Sustainable Business Domenick Celentano http://www.domenickcelentano.com/home http://blog.domenickcelentano.com/

Strategic Planning Structure:

Strategic Planning Structure Incorrectly Positioned as Complex This Impedes Starting Strategic Planning Planning Achieves Scalability and Replicability Resulting in a Healthy and Sustainable Business The Seven Steps to Achieve a Healthy and Sustainable Business

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Internal Factors Operations Human Resources Finances Revenue Profits Debt External Opportunities and Threats Competition Market Conditions Economy Regulatory Environment External Factors Internal Strengths and Weaknesses

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Business Problem What are core issues with Sales, Profit, or Operations warranting spending Time and Resources? Something that needs to be Fixed OR An Opportunity

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Evaluation for Competition, Revenue, Profits, Growth Business Problem Go to Market Products Or Services Points of difference compared to Competition Reason to Buy

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Objectives Business Problem S pecific M easurable A ggressive R ealistic T ime Driven Sales Profits Growth Image & Positioning

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Objectives Overall Strategy Supports Objectives Drive What Tactics How to Execute Business Problem Controllable Variables Uncontrollable Variables Internal… People, Capital, Operations External… Market Conditions, Competition, Regulatory Constraints

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Objectives Overall Strategy Tactics How To Execute Description Scope Purpose Timing Budget Business Problem Sales Impact Profitability Tie back to Objectives & Strategies

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Objectives Overall Strategy Tactics Control Key Performance Indicators Who Does What.. Where… by When… and How Business Problem Progress in achieving Objectives Allows rapid adjustments Strategies and Tactics Changing business environment

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Objectives Overall Strategy Tactics Control Business Problem The Seven Steps Roadmap to a Healthy and Sustainable Business Do I need to do every step? Yes. Why? Each steps builds from the prior step. How long does each step take? Different for each business. Time you spend. How Long to Complete the Plan? Most business take 1 to 3 months for a completed plan.

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Objectives Overall Strategy Tactics Control Business Problem Family Business Ownership Overlap My Business is a Family Business so is the process the same? Yes. Roles Boundaries Conflict Resolution Generational Transition

Strategic Planning Structure:

Strategic Planning Structure Situation Analysis Market Segments Objectives Overall Strategy Tactics Control Business Problem Ready to Take the Next Step? Contact me for a free one hour telephone consultation

Strategic Planning The Seven Steps to Achieve a Healthy and Sustainable Business:

Strategic Planning The Seven Steps to Achieve a Healthy and Sustainable Business Domenick Celentano 908 866 1366 dom@domenickcelentano.com http://www.domenickcelentano.com/home http://blog.domenickcelentano.com/