The FoodPreneur tm Sneak Preview :The FoodPreneur tm Sneak Preview Instructors: Dominick Celentano Esther Luongo Psarakis The 10 Steps “Recipe for Success ” Boot Camp 184 S. Livingston Ave · Suite 9-199 Livingston · NJ  · 07039-3011 Tele: 908-866-1DOM(1366) domcelentano@thefoodpreneur.com esther@thefoopreneur.com www.thefoodpreneur.com


The FoodPreneurThe 10 Steps “Recipe For Success ” Boot Camp :The FoodPreneurThe 10 Steps “Recipe For Success ” Boot Camp For new food entrepreneurs who have a great specialty food idea but are unsure of the next steps For later stage established food businesses for new skills in key areas of the specialty foods business Taught by food entrepreneurs who actively work in the specialty foods products sector


The FoodPreneur The 10 Steps “Recipe For Success ” Boot Camp :The FoodPreneur The 10 Steps “Recipe For Success ” Boot Camp Participants will be introduced to the 10 Steps “Recipe For Success ” The “Recipe For Success ” is designed to clarify your vision, business model, help participants identify and understand what their product is and how to produce, market and sell it.


The FoodPreneur The 10 Steps “Recipe For Success ” Boot Camp :The FoodPreneur The 10 Steps “Recipe For Success ” Boot Camp Learn the food business in a professional seminar environment with valuable peer interaction Receive tools, resources and information not available elsewhere Learn to develop food marketing plans Create or refine a product Create new or incremental sales Manage growth Boot Camp participation results in market-ready food businesses and products by the end of the series


The FoodPreneur The 10 Steps “Recipe For Success ” Boot Camp :The FoodPreneur The 10 Steps “Recipe For Success ” Boot Camp 2 Saturdays of Boot Camp Book 200 pages Slides, worksheets and materials Access to private Boot Camp web site All Boot Camp materials on-line Updated industry information New tools and techniques


Agenda The 10 Steps “Recipe For Success ” Boot Camp :Agenda The 10 Steps “Recipe For Success ” Boot Camp The Food Retail Industry How it works & up to date trends The Foodservice Industry How it works & up to date trends Comparison to the supermarket industry Food Marketing Research How to ask the right questions & a simple process Identifying your Opportunities with Target Marketing How to segment your market Understand the complexities of the food consumer Developing your Marketing Plan & New Product Presentation A systematic way to build your Marketing Strategy Elements of a product presentation


Agenda The 10 Steps “Recipe For Success ” Boot Camp :Agenda The 10 Steps “Recipe For Success ” Boot Camp Trade Promotional Planning Implement winning food promotions Common sales promotion techniques Get to know the Food Consumer Consumer buying behavior Initial trial and the all important repeat purchase Legal Issues in Food Marketing Food safety, labeling, nutritional claims, FDA issues Food Packaging How packaging works, such as materials and technologies. Food packaging design concept to finished product. Food Technology Processing Techniques Terminology


The 10 Steps “Recipe for Success ” Boot Camp Schedule :The 10 Steps “Recipe for Success ” Boot Camp Schedule Please check our web site www.thefoodpreneur.com OR Contact us at: domcelentano@thefoodpreneur.com 908 866 1DOM(1366) The 10 Steps “Recipe for Success ” Series is presented year round


The FoodPreneur tm The 10 Steps “Recipe for Success ” Boot Camp :The FoodPreneur tm The 10 Steps “Recipe for Success ” Boot Camp Feel Free To Contact either Dominick Celentano Or Esther Luongo Psarakis 184 S. Livingston Ave · Suite 9-199 Livingston · NJ  · 07039-3011 Tele: 908-866-1DOM(1366) domcelentano@thefoodpreneur.com esther@thefoopreneur.com www.thefoodpreneur.com Thanks… and looking forward to seeing you at our next classes!