Digital Marketing Overview Brief

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Category: Education
     
 

Presentation Description

This is a very broad overview of Digital Marketing withing the CPG consumer sector.

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Presentation Transcript

PowerPoint Presentation: 

Digital Media in CPG

Word of Mouth Conversation: 

Word of Mouth Conversation

Zero Moment of Truth: 

Zero Moment of Truth

Walmart My Local Walmart on Facebook: 

Walmart My Local Walmart on Facebook

Dr Pepper 10: 

Dr Pepper 10

New Product Launch via Social Media? Heinz Facebook Page UK: 

New Product Launch via Social Media? Heinz Facebook Page UK

Heinz Facebook Page USA New product Launch Nov 14: 

Heinz Facebook Page USA New product Launch Nov 14

Sam Adams: 

Sam Adams BOSTON, Jan. 19, 2012 /PRNewswire/ -- The Samuel Adams brewers are teaming up with social media enthusiast, Guy Kawasaki, for the first ever Samuel Adams Crowd Craft Project to create a crowd-sourced beer. Via an interactive Facebook application, Samuel Adams and Guy are calling on their Twitter, Facebook and Google+ friends and fans – not to mention all beer lovers – to weigh in on aspects of a beer from color and clarity to the flavor profile. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/54258-samuel-adams-crowd-craft-project-taps-drinkers-via-social-media Beer is social and history shows that many great ideas have been formed over a good beer. Through this program, Samuel Adams and Guy Kawasaki are looking to take this experience online.

Tesco QR Mobile Shopping Wall: 

Tesco QR Mobile Shopping Wall http://youtu.be/h7HnR02kJxY

Sears QR Mobile Shopping Wall: 

Sears QR Mobile Shopping Wall

There’s an App for That!: 

There’s an App for That!