logging in or signing up The FoodPreneur Food Business Advisory Services domcelentano Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 34 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: November 04, 2011 This Presentation is Public Favorites: 0 Presentation Description Foodpreneurs… do you have a great idea for a food product? Considering starting a food business? Know how to get your product out of the kitchen? Having a tough time pitching the retail buyer and getting that shelf space? Not sure how to design a winning package to get on the customers plate? You need tips and techniques from leading food industry experts who know how to get from kitchen to cash! The Foodpreneur advisory services are for you! Contact us at info@thefoodpreneur.com. Comments Posting comment... Premium member Presentation Transcript From Kitchen to Cash Workshops and Consulting!: From Kitchen to Cash Workshops and Consulting! How to be a successful food entrepreneur http://www.thefoodpreneur.com/ http://blog.thefoodpreneur.com/ http://foodbeverage.about.com/From Kitchen to Cash Workshops! Intro Video: From Kitchen to Cash Workshops! Intro Video We teach you how to make money as a successful food entrepreneurTurning a Complex Process into… : Turning a Complex Process into… Preliminary Investigation Detailed Investigation Development Testing Validation Full Production Market Launch 1 2 3 4 5 6 7 Launch Plan Development Adv/PR/Comm. Selection & Planning Campaign & Promotion Planning Distribution Plan Channel Mgmt Plan Adv/PR/Comm. Promo Execution Market Evaluation Tracking Research Critical Evaluation Period Ideation New Product Development New Product launch Robert Cooper New Product Development Stage Gate Model Schneider Associates New Product Launch Stage Gate Model From Kitchen to Cash Workshops & Seminars!Into a simplified 3 Step Journey: Into a simplified 3 Step Journey Kitchen to Cash focuses on… Getting Out of the Kitchen On to the Shelf On to the Consumers Plate From Kitchen to Cash Workshops & Seminars!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 From Kitchen to Cash Workshops & Seminars!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Product Development Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 Suppliers -Raw materials & Packaging Production -In house or Co-Packing From Kitchen to Cash Workshops & Seminars!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Product Development Feasibility (can you make money) Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 Suppliers -Raw materials & Packaging Production -In house or Co-Packing Retail Value Chain Viable SRP Forecasting Volume, Costs and Sales Prototype Preliminary customer testing From Kitchen to Cash Workshops & Consulting!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Product Development Getting into Business Feasibility (can you make money) Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 Suppliers -Raw materials & Packaging Production -In house or Co-Packing Business Structure Break Even P&L (preliminary) Retail Value Chain Viable SRP Forecasting Volume, Costs and Sales Prototype Preliminary customer testing Getting on the Shelf From Kitchen to Cash Workshops & Consulting!Getting on the Shelf: Getting on the Shelf Retail Ready Product Packaging Labeling Size Format Price Points Product Feasibility From Kitchen to Cash Workshops & Seminars!Getting on the Shelf: Getting on the Shelf Retail Ready Product Value Proposition Packaging Labeling Size Format Price Points Consumer & Retailer Outcomes Specific Measureable Favorable Product Feasibility From Kitchen to Cash Workshops & Seminars!Getting on the Shelf: Getting on the Shelf Retail Ready Product Value Proposition Packaging Labeling Size Format Price Points Consumer & Retailer Outcomes Specific Measureable Favorable New Product Launch Product Feasibility Retail Buyer Pitch Get Ready! Retailer Prospects Product Positioning Features / Benefits Target Audience Market Trends Competition Brand Support Retailer Action Desired The Reason to Buy Right Product Right Place Right Time Right Price Right Amount From Kitchen to Cash Workshops & Seminars! Getting on the Shelf requires more than a great tasting productGetting on the Consumers Plate: Getting on the Consumers Plate Launch Development Plan Distribution & Channel Plan Who What When Where Why Web enabled Distributors Retailers Start Small & Build Approach Getting on the Shelf From Kitchen to Cash Workshops & Seminars!Getting on the Consumers Plate: Getting on the Consumers Plate Launch Development Plan Affordable Advertising and PR Planning Retail Buyer Presentation Planning Distribution & Channel Plan Simulation of your Retail Buyer Pitch Who What When Where Why Social Media Event focused Email Traditional Public Relations Web enabled Distributors Retailers Start Small & Build Approach Getting on the Shelf From Kitchen to Cash Workshops & Seminars!Getting on the Consumers Plate: Getting on the Consumers Plate Launch Development Plan Adv/PR/ Comm Selection & Planning Retail Buyer Presentation Planning Distribution & Channel Plan Launch Execution Simulation of your Retail Buyer Pitch Plan to Manage Trial & Repeat Purchase Post Launch Elements Managing Growth Who What When Where Why Social Media Event focused Email Traditional Public Relations Web enabled Distributors Retailers Start Small & Build Approach Getting on the Shelf From Kitchen to Cash Workshops & Seminars!Slide 15: Tips for Food Entrepreneurs http://blog.thefoodpreneur.com/ See our workshop Schedule at http://www.thefoodpreneur.com/ Follow me at http://foodbeverage.about.com/ You do not have the permission to view this presentation. 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The FoodPreneur Food Business Advisory Services domcelentano Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 34 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: November 04, 2011 This Presentation is Public Favorites: 0 Presentation Description Foodpreneurs… do you have a great idea for a food product? Considering starting a food business? Know how to get your product out of the kitchen? Having a tough time pitching the retail buyer and getting that shelf space? Not sure how to design a winning package to get on the customers plate? You need tips and techniques from leading food industry experts who know how to get from kitchen to cash! The Foodpreneur advisory services are for you! Contact us at info@thefoodpreneur.com. Comments Posting comment... Premium member Presentation Transcript From Kitchen to Cash Workshops and Consulting!: From Kitchen to Cash Workshops and Consulting! How to be a successful food entrepreneur http://www.thefoodpreneur.com/ http://blog.thefoodpreneur.com/ http://foodbeverage.about.com/From Kitchen to Cash Workshops! Intro Video: From Kitchen to Cash Workshops! Intro Video We teach you how to make money as a successful food entrepreneurTurning a Complex Process into… : Turning a Complex Process into… Preliminary Investigation Detailed Investigation Development Testing Validation Full Production Market Launch 1 2 3 4 5 6 7 Launch Plan Development Adv/PR/Comm. Selection & Planning Campaign & Promotion Planning Distribution Plan Channel Mgmt Plan Adv/PR/Comm. Promo Execution Market Evaluation Tracking Research Critical Evaluation Period Ideation New Product Development New Product launch Robert Cooper New Product Development Stage Gate Model Schneider Associates New Product Launch Stage Gate Model From Kitchen to Cash Workshops & Seminars!Into a simplified 3 Step Journey: Into a simplified 3 Step Journey Kitchen to Cash focuses on… Getting Out of the Kitchen On to the Shelf On to the Consumers Plate From Kitchen to Cash Workshops & Seminars!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 From Kitchen to Cash Workshops & Seminars!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Product Development Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 Suppliers -Raw materials & Packaging Production -In house or Co-Packing From Kitchen to Cash Workshops & Seminars!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Product Development Feasibility (can you make money) Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 Suppliers -Raw materials & Packaging Production -In house or Co-Packing Retail Value Chain Viable SRP Forecasting Volume, Costs and Sales Prototype Preliminary customer testing From Kitchen to Cash Workshops & Consulting!Getting Out of the Kitchen: Getting Out of the Kitchen How the Food Business Works Product Development Getting into Business Feasibility (can you make money) Ideation Market Trends Competition Retail Channels Customer Segments Capital requirements Business Model ADTV 1 & CVP 2 Suppliers -Raw materials & Packaging Production -In house or Co-Packing Business Structure Break Even P&L (preliminary) Retail Value Chain Viable SRP Forecasting Volume, Costs and Sales Prototype Preliminary customer testing Getting on the Shelf From Kitchen to Cash Workshops & Consulting!Getting on the Shelf: Getting on the Shelf Retail Ready Product Packaging Labeling Size Format Price Points Product Feasibility From Kitchen to Cash Workshops & Seminars!Getting on the Shelf: Getting on the Shelf Retail Ready Product Value Proposition Packaging Labeling Size Format Price Points Consumer & Retailer Outcomes Specific Measureable Favorable Product Feasibility From Kitchen to Cash Workshops & Seminars!Getting on the Shelf: Getting on the Shelf Retail Ready Product Value Proposition Packaging Labeling Size Format Price Points Consumer & Retailer Outcomes Specific Measureable Favorable New Product Launch Product Feasibility Retail Buyer Pitch Get Ready! Retailer Prospects Product Positioning Features / Benefits Target Audience Market Trends Competition Brand Support Retailer Action Desired The Reason to Buy Right Product Right Place Right Time Right Price Right Amount From Kitchen to Cash Workshops & Seminars! Getting on the Shelf requires more than a great tasting productGetting on the Consumers Plate: Getting on the Consumers Plate Launch Development Plan Distribution & Channel Plan Who What When Where Why Web enabled Distributors Retailers Start Small & Build Approach Getting on the Shelf From Kitchen to Cash Workshops & Seminars!Getting on the Consumers Plate: Getting on the Consumers Plate Launch Development Plan Affordable Advertising and PR Planning Retail Buyer Presentation Planning Distribution & Channel Plan Simulation of your Retail Buyer Pitch Who What When Where Why Social Media Event focused Email Traditional Public Relations Web enabled Distributors Retailers Start Small & Build Approach Getting on the Shelf From Kitchen to Cash Workshops & Seminars!Getting on the Consumers Plate: Getting on the Consumers Plate Launch Development Plan Adv/PR/ Comm Selection & Planning Retail Buyer Presentation Planning Distribution & Channel Plan Launch Execution Simulation of your Retail Buyer Pitch Plan to Manage Trial & Repeat Purchase Post Launch Elements Managing Growth Who What When Where Why Social Media Event focused Email Traditional Public Relations Web enabled Distributors Retailers Start Small & Build Approach Getting on the Shelf From Kitchen to Cash Workshops & Seminars!Slide 15: Tips for Food Entrepreneurs http://blog.thefoodpreneur.com/ See our workshop Schedule at http://www.thefoodpreneur.com/ Follow me at http://foodbeverage.about.com/