Slide 3:
Copyright- January 2008 Domenick Celentano and Esther Luongo Psarakis The FoodPreneur™
Slide 5:
Belief Benefits Features Brand name relevant to your
marketing
Slide 6:
Copyright- January 2008 Domenick Celentano and Esther Luongo Psarakis The FoodPreneur™ Highest calcium absorption of any fortified water or supplement Low calorie Sugar free Good nutrition and great taste Developed by a pharmacist for his family The Missing Link for Strong, Healthy Bones Have you had your Paani yet today? You'll
love it ... and so will your family. ______________________________________________________
Slide 7:
Before
Slide 8:
After using Positioning and Benefits Ladder
Version 1. No Positioning or Benefits Ladder:
Version 1. No Positioning or Benefits Ladder
Version 2. Addressing Positioning & Benefits Ladder:
Version 2. Addressing Positioning & Benefits Ladder
Version 3 Great Positioning and Appeal to Beliefs & Emotions:
Version 3 Great Positioning and Appeal to Beliefs & Emotions Belief/Emotion to compel trial The Story Benefits Features Benefits
Revisions that address what consumers want:
Revisions that address what consumers want
The FoodPreneur tm:
Copyright- January 2008 Domenick Celentano and Esther Luongo Psarakis The FoodPreneur ™ The FoodPreneur tm Session 4 Instructors: Dominick Celentano Esther Luongo Psarakis 908-866-1366 domcelentano@thefoodpreneur.com esther@thefoopreneur.com www.thefoodpreneur.com Get your product idea out of the kitchen… On the shelf and... On your customer's plate!