Preliminary Targeting & Segmentation:
Preliminary Targeting & Segmentation The following charts illustrates one way to create Preliminary Target Market Potential Segments Revised Target Market Targeting and Segmentation There are multiple ways to define Iterative - A degree of judgment
MBA Target Market:
MBA Target Market
Preliminary Screening:
Preliminary Screening Affordability Geography Needs Wants
MBA Segments:
MBA Segments
MBA Segments:
MBA Segments Alignment Idea Problem
MBA Segments:
MBA Segments Select Segments Select Tactics
Discussion:
Discussion Note: this process of Segmentation and Targeting shown here is a distilled version. Targeting and Segmentation is vastly more complex. You can view Nielsen's Claritas site to see the complexity of Segmentation http://www.claritas.com/MyBestSegments/Default.jsp?ID=20 Segmentation is relevant to many other business problems beyond our social media project.