logging in or signing up McDonalds- Rashmi Hansda dollydelight007 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 99 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: November 07, 2011 This Presentation is Public Favorites: 0 Presentation Description McDonalds on 5p's of marketing n marketing mix Comments Posting comment... Premium member Presentation Transcript Slide 1: McDONALD’S CORPORATION I’m lovin ’ it A Presentation On McDonald’s CorporationSlide 2: McDONALD’S CORPORATION I’m lovin ’ it Founded in 1940 with a restaurant opening by siblings Dick and Mac McDonald’s . Established the principles of fast-food restaurant .Slide 3: McDONALD’S CORPORATION I’m lovin ’ it Leading globle food service retailer :- More than 119 countries. More than 30,000 restaurant. Serving nearly 50 million people each day.Slide 4: It Focus on five areas MCDONALDS FOCUS ON FIVE AREASMcPEOPLE : McPEOPLE An essential ingredient to any service provision is the use of appropriate staff and people .Slide 6: McPRODUCTS There is a variety of food products across the world.Slide 7: McPRICE McDonalds realize that India is very price sensitive market.Slide 8: MCPROMOTION McDonalds aiming in their promotion campaign “I’m lovin ’ it”Slide 9: MCPHYSICAL DISTRIBUTION McDonalds outlets are spread through out the cities making them very accessible.Slide 11: MARKET SEGMENTATION “MARKET SEGMENTATION IS THE PROCESS OF DIVIDING A HETROGENEOUS MARKET INTO HOMOGENEOUS SUBUNITS” BASES FOR SEGMENTING THE MARKET :- CUSTOMER BASED SEGMENTATION PRODUCT RELATED SEGMENTATION COMPETION RELATED SEGMENTATIONSlide 12: BASES OF MARKET SEGMENTATIONSlide 13: 1. CUSTOMER BASED SEGMENTATION i ) GEOGRAPHIC DISTRIBUTION ii) PSYCHOLOGICAL VARIABLES iii) BUYER READEINESSSlide 14: 2. PRODUCT RELATED SEGMENTATION i )Product use situation ii) Benefit segmentationSlide 15: iii) Consumption a) Heavy Users b) Moderate Users c) Light UsersSlide 16: Decision Criteria a) Price b) Perceived quality of the product c) Service offered by the firm d) TechnologySlide 17: 3. Competion Based Segmentation Hard Core Loyals Soft Core Loyals SwitchersSlide 18: McDONALD’S IN FUTURE I’m lovin ’ it McDonalds is strong enough 2 withstand the recession still without dividend and create revenue. McDonalds will continue to grow worldwide.Slide 19: McDONALD’S CORPORATION I’m lovin ’ it THANK YOU Presented By :- Rashmi Hansda BBA sem III Roll.No . 09 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
McDonalds- Rashmi Hansda dollydelight007 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 99 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: November 07, 2011 This Presentation is Public Favorites: 0 Presentation Description McDonalds on 5p's of marketing n marketing mix Comments Posting comment... Premium member Presentation Transcript Slide 1: McDONALD’S CORPORATION I’m lovin ’ it A Presentation On McDonald’s CorporationSlide 2: McDONALD’S CORPORATION I’m lovin ’ it Founded in 1940 with a restaurant opening by siblings Dick and Mac McDonald’s . Established the principles of fast-food restaurant .Slide 3: McDONALD’S CORPORATION I’m lovin ’ it Leading globle food service retailer :- More than 119 countries. More than 30,000 restaurant. Serving nearly 50 million people each day.Slide 4: It Focus on five areas MCDONALDS FOCUS ON FIVE AREASMcPEOPLE : McPEOPLE An essential ingredient to any service provision is the use of appropriate staff and people .Slide 6: McPRODUCTS There is a variety of food products across the world.Slide 7: McPRICE McDonalds realize that India is very price sensitive market.Slide 8: MCPROMOTION McDonalds aiming in their promotion campaign “I’m lovin ’ it”Slide 9: MCPHYSICAL DISTRIBUTION McDonalds outlets are spread through out the cities making them very accessible.Slide 11: MARKET SEGMENTATION “MARKET SEGMENTATION IS THE PROCESS OF DIVIDING A HETROGENEOUS MARKET INTO HOMOGENEOUS SUBUNITS” BASES FOR SEGMENTING THE MARKET :- CUSTOMER BASED SEGMENTATION PRODUCT RELATED SEGMENTATION COMPETION RELATED SEGMENTATIONSlide 12: BASES OF MARKET SEGMENTATIONSlide 13: 1. CUSTOMER BASED SEGMENTATION i ) GEOGRAPHIC DISTRIBUTION ii) PSYCHOLOGICAL VARIABLES iii) BUYER READEINESSSlide 14: 2. PRODUCT RELATED SEGMENTATION i )Product use situation ii) Benefit segmentationSlide 15: iii) Consumption a) Heavy Users b) Moderate Users c) Light UsersSlide 16: Decision Criteria a) Price b) Perceived quality of the product c) Service offered by the firm d) TechnologySlide 17: 3. Competion Based Segmentation Hard Core Loyals Soft Core Loyals SwitchersSlide 18: McDONALD’S IN FUTURE I’m lovin ’ it McDonalds is strong enough 2 withstand the recession still without dividend and create revenue. McDonalds will continue to grow worldwide.Slide 19: McDONALD’S CORPORATION I’m lovin ’ it THANK YOU Presented By :- Rashmi Hansda BBA sem III Roll.No . 09