Small Business on the web - reasons

Views:
 
     
 

Presentation Description

Several reasons a small business should have a web presence.

Comments

Presentation Transcript

Why should your small business be on the Internet : 

Why should your small business be on the Internet 20 Valid Reasons

To Establish a Presence : 

To Establish a Presence In 2005 957 Million People had access to the Internet Don’t pass up that many potential customers Your competitors will be online

To Network : 

To Network Making connections with other people Pass out your business card to 1000’s of potential customers Network 24 hours a day 7 days a week

Make Business Information Available : 

Make Business Information Available Basic business information Hours of operation What you do How can someone contact you Instant communications Today’s special Keep you customers informed about every reason to do business with you

To Serve your Customers : 

To Serve your Customers Making your business information available . Making forms available Allow customers the ability to put in sizes to check availability

Heighten Public Interest : 

Heighten Public Interest Local publications are more likely to add your web address for something new and unusual Local store opening Anyone anywhere who can access the web and learns about you is a potential customer

Release Time Sensitive Materials : 

Release Time Sensitive Materials What if materials need to be released no earlier than Press kit Grand opening New promotion New hire Photographs Bio’s

Sell Things : 

Sell Things Reasons this isn’t number one The web is a tool Getting to know you is more important Trust Honesty Integrity Gaining the trust of the return customer

Make pictures, sound and film files available : 

Make pictures, sound and film files available New technology allows you to Talk to the customer Add short audio clips Add short video clips Display new product or business photographs More than a brochure

Reach a desired demographic market : 

Reach a desired demographic market New parents Baby cloths Farm equipment Hardware Cookies Candies In other words niche focused

Answer Frequently Asked Questions : 

Answer Frequently Asked Questions Answers the questions that are asked over and over again Common knowledge sharing How-to from the source A continuing resource for your customers to contribute Free up time for the person answering the phone

Stay connected with Salespeople : 

Stay connected with Salespeople Up-to-the-minute information Close the sale Detailed information can be secured Helps the sales staff “close” the sale quicker without having to call home

Open to International Markets : 

Open to International Markets Open a dialog with the international market just as easy as the business across the street Stay connected with your overseas office

Create 24 hour service : 

Create 24 hour service Web pages serve client, customer and partner 24 hours a day, seven days a week No overtime pay needed Allow customers to “contact” you any day of the week at any hour of the day New communications can be waiting for you when you open and during your normal business hours

Make changing information available quickly : 

Make changing information available quickly Electronic publishing changes with your needs No paper, ink or printers bill Database interaction – real time data exchange can keep your content fresh

Feedback From Customers : 

Feedback From Customers Ask for feedback and get it from your customers – learn what “they” want Instant e-mail responses Forms and surveys that can help create a better customer experience Fresh information from the customer

Test Market New Services and Products : 

Test Market New Services and Products Save cost when rolling out a new product Save advertising, PR expenses Learn what your customers reactions are to a new product

Reach the Education and Youth Market : 

Reach the Education and Youth Market Next generation customers will find the web common place Niche expansion or flexibility Nothing but growth in the percentage of the under 25 market that will be online

Specialized Market : 

Specialized Market Fish tanks, art reproductions, flying lessons 70 million and growing Try other niches Interest group Search engines will find your specific area of focus

Serve Local Market : 

Serve Local Market Visitors can find your restaurant Services are always a resource that visitors search for Call in or order online pickup menu items Schedule the launch of a boat

Questions or Comments : 

Questions or Comments