Google search trends 2018

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Google Search Trends 2018

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If your business isn’t taking advantage of using SEO strategies on its website, blogs, and social media pages, you’re missing the boat in terms of ranking your business in internet searches. It is the most effective way to ensure your customers find your business online. Here are some Google Search Trends to watch in 2018. Google SERP update Voice Search AI & Machine learning AMP & Mobile First Backlinks Focus on Content Visual search Chatbots

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Google SERP update : Google has changed a lot from the time we started using it to date. SERPs used to just contain link after link without much variation. Sites had to compete in the same ways to rank for a multitude of keywords without much to help distinguish themselves in the results. Now they can optimize their web pages for a few bells and whistles to increase their visibility in the SERPs.

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The voice search is always a fantastic feature and this feature will continue to pick up in 2018. It is very much evident that many people like to speak rather than type. When the feature was introduced, it had a huge crowd gathering, in future, there will be enormous people using this feature. Voice Search:

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Artificial Intelligence: Artificial intelligence has always been a subject which has stunned the world. This concept is unique and many people Globally are awaiting eagerly to incorporate into their life. AI & Machine learning is changing the way of pages are ranked in the search engines. Not only search engines, there are social media platforms which have jumped into the game and seeing the better outcome from machine learning framework.

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Visual Search: There is always some changes which cannot be avoided. In the same way, the search is also done using an image and video-based methodologies. Google has upgraded its image search in recent times. There were many websites which needed to cope with the loss of traffic as the users do not have to leave the site to view images rather can click up the images and can see it like a picture gallery. The fact of the matter is that many people do want to use this image as a filtering option.

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Chat bot: With the spread of messengers, virtual chatterbots that imitate human conversations for solving various tasks are becoming increasingly in demand. Online chatbots save time and efforts by automating customer support. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.Coming to the SEO part, the more time you engage the customers on the page, Google will see this as a positive signal and boosts the page rank.

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With all these competing elements in the SERP’s, this year it is going to be a changeling year to remain in the top position. Having said that, when optimizing your content, it is important to know what are the goals you would want to achieve. To know more click on the link given below: https://gdms.texilaconference.org/blog/google-search-trends/

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