logging in or signing up green mark dikshant_iiim Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 875 Category: Science & Tech.. License: All Rights Reserved Like it (3) Dislike it (0) Added: October 26, 2010 This Presentation is Public Favorites: 7 Presentation Description ppt Comments Posting comment... By: Jyotsanasoni (8 month(s) ago) i want this ppt coz m preperin research paper on this ...my mail id is jyotsanasoni0@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: rajansha (8 month(s) ago) please send this ppt on email id. rajansha0648@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: .aakash (10 month(s) ago) i want to download this ppt .i have my exam on 16july...........please send this ppt on my mail...raj.cimc@gmail.com.............. thank yiu................. Saving..... Post Reply Close Saving..... Edit Comment Close By: babaloog (13 month(s) ago) plz send me this ppt on this irfan_tauras@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: rassuamit91 (15 month(s) ago) sir please send dis ppt in my account:- rashmeet91@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Green Marketing : Green Marketing FACTS REALITY Presented By :- Subin Bhatt MBA II SEM Contents : Contents Introduction. Need of Green Marketing. Going Green Benefits of Green Marketing. The 5 R’s Sector Involved in Green Marketing Facts of Green marketing Challenges Ahead Conclusion. Bibliography Introduction : Introduction All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants with minimal detrimental impact on the natural environment. 'I'll go out for a breath of fresh air‘ Why Green Marketing : Why Green Marketing Social responsibilities. Opportunities or competitive advantage. Government pressure. Profit issues. Legal reasons. GOING GREEN : GOING GREEN BUSINESS REASONS: Beat the competition Catch up to the competition Win new customers Satisfy a request from customers Earn or save money ENVIRONMENTAL REASONS: Save natural resources Benefit or protect the environment ETHICAL REASONS: Benefit future generations Benefit animals LEGAL REASONS: Avoid regulatory burdens Meet legal requirements Social Responsibility : Social Responsibility Coca-Cola have invested in various recycling activities and modified their packaging to minimize its environmental impact. Britain based HSBC became the world's first bank to go carbon neutral OPPORTUNITIES OR COMPETITIVE ADVANTAGE : OPPORTUNITIES OR COMPETITIVE ADVANTAGE McDonald's replaced its clam shell packaging with waxed paper because of increased consumer concern relating to polystyrene production and Ozone depletion. Government pressure : Government pressure New Delhi, Supreme Court of India forced a change of fuel. In 2002, a directive was issued to completely adopt CNG in all public transport systems to curb pollution. In ITALY Government made the use of bicycle compulsory Profit Issue : Profit Issue Lenovo wins in the environmentally responsible category, with nods from 25 percent of consumers. Apple beats its competitors, having convinced 30 percent of consumers to view it as a socially responsible company Benefits of Green Marketing : Benefits of Green Marketing Productivity gains leverage significant ROI. Higher retail sales High brand recognition Larger customer base Better investor relations The 5 R’s“GREEN” THRU THE LENS OF THE 5 R’s : The 5 R’s“GREEN” THRU THE LENS OF THE 5 R’s Sector Involved In GREEN Marketing : Sector Involved In GREEN Marketing Automobile industry Paper industry Real estate industry Telecom industry Food industry Hotel and tourism industry Facts of Green Marketing : Facts of Green Marketing Goldman sachs' ESG (Environmental, Social and Governance) Index now ranks the world's largest cos. based on how environmentally friendly their operations are GE signed a deal of $10 bn with British Petroleum to develop hydrogen power plants that will capture carbon and bury it underground. Slide 14: Facts of Green Marketing Recently Purchased by Luxury Consumers Majority are willing to pay more for green goods Hydrogen car unveiled in UK BMW Goes Electric Bio-fuel cuts airline emissions by 65% Importance of company's environmental practices in making consumer decisions Facts of Green Marketing : Facts of Green Marketing Ban on use of Plastic Bag Electric Bus Electric Motor Bikes & Scooters Challenges Ahead : Challenges Ahead Green products require renewable and recyclable material, which is costly Requires a technology, which requires huge investment in R & D Water treatment technology, which is too costly Majority of the people are not aware of green products and their uses. consumers are not willing to pay a premium for green products. Conclusion : Conclusion Green marketing should not neglect the economic aspect of marketing. Marketers need to understand the implications of green marketing. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential. Bibliography : Bibliography Phillip Kotler 4P of marketing www.greenhouse .com Green Marketing : Green Marketing Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
green mark dikshant_iiim Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 875 Category: Science & Tech.. License: All Rights Reserved Like it (3) Dislike it (0) Added: October 26, 2010 This Presentation is Public Favorites: 7 Presentation Description ppt Comments Posting comment... By: Jyotsanasoni (8 month(s) ago) i want this ppt coz m preperin research paper on this ...my mail id is jyotsanasoni0@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: rajansha (8 month(s) ago) please send this ppt on email id. rajansha0648@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: .aakash (10 month(s) ago) i want to download this ppt .i have my exam on 16july...........please send this ppt on my mail...raj.cimc@gmail.com.............. thank yiu................. Saving..... Post Reply Close Saving..... Edit Comment Close By: babaloog (13 month(s) ago) plz send me this ppt on this irfan_tauras@hotmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: rassuamit91 (15 month(s) ago) sir please send dis ppt in my account:- rashmeet91@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Green Marketing : Green Marketing FACTS REALITY Presented By :- Subin Bhatt MBA II SEM Contents : Contents Introduction. Need of Green Marketing. Going Green Benefits of Green Marketing. The 5 R’s Sector Involved in Green Marketing Facts of Green marketing Challenges Ahead Conclusion. Bibliography Introduction : Introduction All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants with minimal detrimental impact on the natural environment. 'I'll go out for a breath of fresh air‘ Why Green Marketing : Why Green Marketing Social responsibilities. Opportunities or competitive advantage. Government pressure. Profit issues. Legal reasons. GOING GREEN : GOING GREEN BUSINESS REASONS: Beat the competition Catch up to the competition Win new customers Satisfy a request from customers Earn or save money ENVIRONMENTAL REASONS: Save natural resources Benefit or protect the environment ETHICAL REASONS: Benefit future generations Benefit animals LEGAL REASONS: Avoid regulatory burdens Meet legal requirements Social Responsibility : Social Responsibility Coca-Cola have invested in various recycling activities and modified their packaging to minimize its environmental impact. Britain based HSBC became the world's first bank to go carbon neutral OPPORTUNITIES OR COMPETITIVE ADVANTAGE : OPPORTUNITIES OR COMPETITIVE ADVANTAGE McDonald's replaced its clam shell packaging with waxed paper because of increased consumer concern relating to polystyrene production and Ozone depletion. Government pressure : Government pressure New Delhi, Supreme Court of India forced a change of fuel. In 2002, a directive was issued to completely adopt CNG in all public transport systems to curb pollution. In ITALY Government made the use of bicycle compulsory Profit Issue : Profit Issue Lenovo wins in the environmentally responsible category, with nods from 25 percent of consumers. Apple beats its competitors, having convinced 30 percent of consumers to view it as a socially responsible company Benefits of Green Marketing : Benefits of Green Marketing Productivity gains leverage significant ROI. Higher retail sales High brand recognition Larger customer base Better investor relations The 5 R’s“GREEN” THRU THE LENS OF THE 5 R’s : The 5 R’s“GREEN” THRU THE LENS OF THE 5 R’s Sector Involved In GREEN Marketing : Sector Involved In GREEN Marketing Automobile industry Paper industry Real estate industry Telecom industry Food industry Hotel and tourism industry Facts of Green Marketing : Facts of Green Marketing Goldman sachs' ESG (Environmental, Social and Governance) Index now ranks the world's largest cos. based on how environmentally friendly their operations are GE signed a deal of $10 bn with British Petroleum to develop hydrogen power plants that will capture carbon and bury it underground. Slide 14: Facts of Green Marketing Recently Purchased by Luxury Consumers Majority are willing to pay more for green goods Hydrogen car unveiled in UK BMW Goes Electric Bio-fuel cuts airline emissions by 65% Importance of company's environmental practices in making consumer decisions Facts of Green Marketing : Facts of Green Marketing Ban on use of Plastic Bag Electric Bus Electric Motor Bikes & Scooters Challenges Ahead : Challenges Ahead Green products require renewable and recyclable material, which is costly Requires a technology, which requires huge investment in R & D Water treatment technology, which is too costly Majority of the people are not aware of green products and their uses. consumers are not willing to pay a premium for green products. Conclusion : Conclusion Green marketing should not neglect the economic aspect of marketing. Marketers need to understand the implications of green marketing. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential. Bibliography : Bibliography Phillip Kotler 4P of marketing www.greenhouse .com Green Marketing : Green Marketing Thank You