What Not To Expect in the SMM Bootcamp

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Presentation Description

We are not here to give you answers. We are not going to have a monologue. This is not going to be the end. Yes, the SMM (Social Media Marketing) bootcamp by Digital Vidya is about enabling you to think, strategize and implement your Social Media Marketing initiatives, which will help you meet your business objectives. The bootcamp will be full of practical exercises, contests, quizzes, videos, case studies and a lot of fun. Join us to scale up your business ahead of your competition!

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Presentation Transcript

Social Media Marketing Bootcamp : 

Social Media Marketing Bootcamp Session - Welcome to SMM Bootcamp by Digital Vidya

Introduction : 

Leading online brand in Java and PMP Certification Online Marketing Services Company India’s 1st event promotion platform Communities on Facebook World’s 1st Online Marketing Careers Community Introduction

Slide 3: 

What (not) to expect in next 2 days?

Fights, Discussions, Arguments : 

Fights, Discussions, Arguments

Less of Answers, more of Questions : 

Less of Answers, more of Questions

Lot of food for your brain… : 

Group Solo Lot of food for your brain…

It’s not the End... : 

It’s not the End...

And of course… : 

Presentations Tips and Guidelines Case studies And of course…

Outcomes : 

Clarity on “Who you are in Online Communities?” Insights into how other businesses are succeeding (and few failing) in Social Media Marketing Insights into developing and executing Social Media Marketing strategy for your business Why, What and How of leveraging various Social Media Marketing channels (Facebook, LinkedIn, Blogging, Twitter, Discussion Forums etc) How can you measure and ongoingly keep track on your success of Social Media Marketing campaigns? Social Media Marketing Toolbox to move rapidly and profitably against competition Outcomes

Digital Marketing in 3 words : 

V R C isibility: Are you visible to your target audience? redibility: Will your Target Audience trust you? elevancy: Are you relevant? (Platform, Message & Time) Digital Marketing in 3 words

Where are we? : 

Where are we?

Visibility : 

Personal Visibility

Visibility : 

(Facebook) Total Fans on: Brand Pages or Groups Brand Promoted Pages or Groups (LinkedIn) Total Members: Total People Search for your Organization Total Question/Answer Search for Your Organization Brand Groups Brand Promoted Groups Visibility Organizational

Visibility : 

Twitter Followers for Name/Brand or Brand Promoted Groups Blog Blog posts in a month Weekly Unique Visitors on the Blog Visibility Organizational and Personal

Relevancy : 

Number of Comments/Member Percentage of answers selected as Good or Best Answers RT, Rating, Downloads, Views on Videos, PPTs, Photos Number of Comments on Blog Post Relevancy

Credibility : 

All the measures of “Relevancy” Tonality of Comments Number of Recommendations Credibility

Measure Your Presence : 

Measure Your Presence Rank yourself: 1. Below Average 2. Average 3. Good 4. Very Good

Let’s Get Connected : 

Let’s Get Connected http://www.linkedin.com/groups?home=&gid=2651229&trk=anet_ug_hm http://twitter.com/mydigitalvidya http://www.facebook.com/digitalvidya Get latest updates and behind the scenes information Participants only Group Information and knowledge sharing Page

Thank You! : 

Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com `