Marketer’s View :
Social Media Marketer’s View Marketing Lead Generation Restricted View
Online Marketer’s View :
Online Marketer’s View Acquisition or Visitors
Leads
Sales
Retention Social Media Again a Restricted View
B2B Business Implication :
B2B Business Implication Rationalized Decision Process Longer Sales Cycle
Multiple Touch Points
Phased Approach
B2B Business Implication :
B2B Business Implication Multiple Decision Makers/Influencers Multiple People
Multiple Searches
Multiple Concerns
Selling Process for a B2B :
Selling Process for a B2B Acquisition
Leads
Sales
Retention Acquisition
Leads
Sales
Retention Acquisition
Leads
Sales
Retention Acquisition
Leads
Sales
Retention Acquisition
Leads
Sales
Retention Case Studies Webinars Free Product Tours Request for Proposal Articles/White Papers Sales
Set Right Objective... :
Set Right Objective... Short Term Lead Qualification & Lead Conversion
Set Right Objective... :
Branding & Lead Generation Set Right Objective... Long Term
Important Action Items :
Important Action Items Professional Networking
Blogging (including external)
Online PRs, Articles and WhitePapers
Discussion Forums
Photos, Videos and Presentations 360 Degree Online Presence
Thank You! :
Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com
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