Positioning in Social Media Marketing

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Social Media Marketing Bootcamp : 

Social Media Marketing Bootcamp Session - How to be Successful in Positioning on Social Media?

Slide 2: 

Since 1400, book authorship has grown nearly tenfold in each century Until the year 2000

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Currently, Authorship is growing nearly tenfold each year. 100 times Faster

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Explosion of information *Source: seedmagazine.com

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Nearly everyone reads Soon, nearly everyone will publish

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Over Communicated Society

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How does that impact Business?

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For the most part, Advertisement is regarded as unwanted and unliked!

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All the existing channels are jammed with information.

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Only a fraction of of messages are actually reaching out!

Old ways of communication are becoming ineffective : 

Old ways of communication are becoming ineffective

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The mind screens and rejects most of the information it receives. Filters out everything else. Accepts only what matches its current state. Difficult to create something new that doesn't already exist in your prospect's mind.

How to ensure that your message reach out to right people? : 

How to ensure that your message reach out to right people? Be selective Concentrate on narrow targets Practice segmentation

Positioning : 

Start with the mind of your prospect Positioning What image do you hold in the mind of the prospect? Reverse the Thinking Do not Start from “what position you want to create in your prospect’s mind?”

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Instead get the answer to this question from the marketplace Do not think who you are or ask what position you own in the mind of the prospect?

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Let’s start the work with your objectives?

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Facebook LinkedIn Platform Target Audience Relatives Friends Customers Partners Prospects …. Let’s Listen Discussion Forums /Blogs Search Terms Search Terms Facebook Groups/Pages LinkedIn Groups/Updates Google Forums and Blogs Search

Observations : 

Observations Community Size Participation Tonality Relevancy Check for competition

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Platform Target Audience Relatives Friends Customers Partners Prospects …. Your Name Created Brands (Pages, Groups) Your Name Created Brands (Groups) Identity Facebook LinkedIn Discussion Forums /Blogs

Create your positioning : 

Channel Create your positioning Target Audience Positioning Name Target Audience Positioning Brand

Thank You! : 

Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com `