logging in or signing up Positioning in Social Media Marketing digitalvidya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 225 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: January 30, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Social Media Marketing Bootcamp : Social Media Marketing Bootcamp Session - How to be Successful in Positioning on Social Media? Slide 2: Since 1400, book authorship has grown nearly tenfold in each century Until the year 2000 Slide 3: Currently, Authorship is growing nearly tenfold each year. 100 times Faster Slide 4: Explosion of information *Source: seedmagazine.com Slide 5: Nearly everyone reads Soon, nearly everyone will publish Slide 6: Over Communicated Society Slide 7: How does that impact Business? Slide 8: For the most part, Advertisement is regarded as unwanted and unliked! Slide 9: All the existing channels are jammed with information. Slide 10: Only a fraction of of messages are actually reaching out! Old ways of communication are becoming ineffective : Old ways of communication are becoming ineffective Slide 12: The mind screens and rejects most of the information it receives. Filters out everything else. Accepts only what matches its current state. Difficult to create something new that doesn't already exist in your prospect's mind. How to ensure that your message reach out to right people? : How to ensure that your message reach out to right people? Be selective Concentrate on narrow targets Practice segmentation Positioning : Start with the mind of your prospect Positioning What image do you hold in the mind of the prospect? Reverse the Thinking Do not Start from “what position you want to create in your prospect’s mind?” Slide 15: Instead get the answer to this question from the marketplace Do not think who you are or ask what position you own in the mind of the prospect? Slide 16: Let’s start the work with your objectives? Slide 17: Facebook LinkedIn Platform Target Audience Relatives Friends Customers Partners Prospects …. Let’s Listen Discussion Forums /Blogs Search Terms Search Terms Facebook Groups/Pages LinkedIn Groups/Updates Google Forums and Blogs Search Observations : Observations Community Size Participation Tonality Relevancy Check for competition Slide 19: Platform Target Audience Relatives Friends Customers Partners Prospects …. Your Name Created Brands (Pages, Groups) Your Name Created Brands (Groups) Identity Facebook LinkedIn Discussion Forums /Blogs Create your positioning : Channel Create your positioning Target Audience Positioning Name Target Audience Positioning Brand Thank You! : Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | firstname.lastname@example.org ` You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.