logging in or signing up Social Media Marketing Framework That Wo digitalvidya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 86 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 26, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Social Media Marketing Bootcamp : Social Media Marketing Bootcamp Session - Social Media Marketing Framework Let’s look at a Typical SMM Paradigm : Let’s look at a Typical SMM Paradigm Typical Approach : Typical Approach Identify Social Media Channels Create Content Upload Content Try to Measure Effectiveness Hope Magical Results What results can you expect? : What results can you expect? Views on Social Media Channels Some Traffic on the Website May be Some Improvement in Search Engine Rankings Has the Business met its Objectives? : Has the Business met its Objectives? Doubtful? : Doubtful? Are the Views & Traffic Significant? Are the Views & Traffic Relevant? Does the Message Addresses the Concerns of the Potential Customers? Social Media Marketing Framework that Works! : Social Media Marketing Framework that Works! Social Media Marketing = Medium + Message : Social Media Marketing = Medium + Message Content is the Key. ‘Quality’ wins! Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! : Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! Channel Identification is Critical! SMM is about Permission vs Interruption : SMM is about Permission vs Interruption vs SMM is about Engagement & Conversations : SMM is about Engagement & Conversations Participation is Must! Consumer/User is REALLY the King in SMM! : Consumer/User is REALLY the King in SMM! Serve them well. Inspire them to market your brand! Experimentation is Not at all Bad in SMM : Experimentation is Not at all Bad in SMM It’s the only way to Win SMM war for most of us! You can Measure Performance in SMM : You can Measure Performance in SMM Every channel has its own metrics Slide 15: Creation Population Promotion Visibility/ Branding/ Leads/ Sales Channels, Positioning & Message Measurability Content Blog Community Advertising Groups Mashup Multichannel Mashup Photos, Videos, PPTs, Blog Stories, Tweets etc Business Objectives Target Audience Thank You! : Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Social Media Marketing Framework That Wo digitalvidya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 86 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 26, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Social Media Marketing Bootcamp : Social Media Marketing Bootcamp Session - Social Media Marketing Framework Let’s look at a Typical SMM Paradigm : Let’s look at a Typical SMM Paradigm Typical Approach : Typical Approach Identify Social Media Channels Create Content Upload Content Try to Measure Effectiveness Hope Magical Results What results can you expect? : What results can you expect? Views on Social Media Channels Some Traffic on the Website May be Some Improvement in Search Engine Rankings Has the Business met its Objectives? : Has the Business met its Objectives? Doubtful? : Doubtful? Are the Views & Traffic Significant? Are the Views & Traffic Relevant? Does the Message Addresses the Concerns of the Potential Customers? Social Media Marketing Framework that Works! : Social Media Marketing Framework that Works! Social Media Marketing = Medium + Message : Social Media Marketing = Medium + Message Content is the Key. ‘Quality’ wins! Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! : Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! Channel Identification is Critical! SMM is about Permission vs Interruption : SMM is about Permission vs Interruption vs SMM is about Engagement & Conversations : SMM is about Engagement & Conversations Participation is Must! Consumer/User is REALLY the King in SMM! : Consumer/User is REALLY the King in SMM! Serve them well. Inspire them to market your brand! Experimentation is Not at all Bad in SMM : Experimentation is Not at all Bad in SMM It’s the only way to Win SMM war for most of us! You can Measure Performance in SMM : You can Measure Performance in SMM Every channel has its own metrics Slide 15: Creation Population Promotion Visibility/ Branding/ Leads/ Sales Channels, Positioning & Message Measurability Content Blog Community Advertising Groups Mashup Multichannel Mashup Photos, Videos, PPTs, Blog Stories, Tweets etc Business Objectives Target Audience Thank You! : Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com