logging in or signing up Measuring Social Media Marketing ROI digitalvidya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 194 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 26, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: aaa123aaa (18 month(s) ago) gud presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: karthik.417 (18 month(s) ago) hi this ppt is very use full my case study and has all info Saving..... Post Reply Close Saving..... Edit Comment Close By: satishece (21 month(s) ago) Very good presentation and very valuable http://www.freshdls.com Saving..... Post Reply Close Saving..... Edit Comment Close By: vijayadurga (28 month(s) ago) nice presentation from that wwe learn the things Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Social Media Marketing Bootcamp : Social Media Marketing Bootcamp Session - Measuring Social Media Marketing ROI Guiding Principles : Guiding Principles Don’t be obsessed with Absolute No's : Don’t be obsessed with Absolute No's Look for Trends & Patterns! Don’t look for a universal formula : Don’t look for a universal formula Every channel has its own metrics Where to begin? : Where to begin? Start with Objectives : Start with Objectives Reach & Visibility Engagement Reputation Leads & Sales Feedback Define the Metrics : Define the Metrics Engagement Posts by Members Comments/Likes Tags Votes Bookmarks Referrals Leads and Sales No of leads No of transactions Speed, time and cost of sales cycle Conversion improvement Customer Retention Customer Referrals Define the Metrics : Define the Metrics Reputation Search Results Tonality Referrals Visibility No of Search Results Views Traffic Map it to the Channel : Map it to the Channel Benchmark : Benchmark Continuous Process : Continuous Process Tools to ‘Listen’, ‘Engage’ & ‘Create’ in Social Media : Tools to ‘Listen’, ‘Engage’ & ‘Create’ in Social Media Google Alerts : Google Alerts Google Analytics : Google Analytics SM2 by Techrigy : SM2 by Techrigy Radian6 : Radian6 Thank You! : Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Measuring Social Media Marketing ROI digitalvidya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 194 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 26, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: aaa123aaa (18 month(s) ago) gud presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: karthik.417 (18 month(s) ago) hi this ppt is very use full my case study and has all info Saving..... Post Reply Close Saving..... Edit Comment Close By: satishece (21 month(s) ago) Very good presentation and very valuable http://www.freshdls.com Saving..... Post Reply Close Saving..... Edit Comment Close By: vijayadurga (28 month(s) ago) nice presentation from that wwe learn the things Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Social Media Marketing Bootcamp : Social Media Marketing Bootcamp Session - Measuring Social Media Marketing ROI Guiding Principles : Guiding Principles Don’t be obsessed with Absolute No's : Don’t be obsessed with Absolute No's Look for Trends & Patterns! Don’t look for a universal formula : Don’t look for a universal formula Every channel has its own metrics Where to begin? : Where to begin? Start with Objectives : Start with Objectives Reach & Visibility Engagement Reputation Leads & Sales Feedback Define the Metrics : Define the Metrics Engagement Posts by Members Comments/Likes Tags Votes Bookmarks Referrals Leads and Sales No of leads No of transactions Speed, time and cost of sales cycle Conversion improvement Customer Retention Customer Referrals Define the Metrics : Define the Metrics Reputation Search Results Tonality Referrals Visibility No of Search Results Views Traffic Map it to the Channel : Map it to the Channel Benchmark : Benchmark Continuous Process : Continuous Process Tools to ‘Listen’, ‘Engage’ & ‘Create’ in Social Media : Tools to ‘Listen’, ‘Engage’ & ‘Create’ in Social Media Google Alerts : Google Alerts Google Analytics : Google Analytics SM2 by Techrigy : SM2 by Techrigy Radian6 : Radian6 Thank You! : Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com