Community Building on Social Media - Fac

Social Media Marketing Bootcamp : 

Social Media Marketing Bootcamp Session - Community Building on Social Media

What is a Community? : 

What is a Community? “A group of like-minded (?) people sharing a common goal (?).” “By the people, for the people”

The approach behind this presentation : 

The approach behind this presentation By the People. For the People!

Why do you want to build a Community? : 

Why do you want to build a Community?

Slide 5: 

Online Presence - Reach & Brand Promotion

Slide 6: 

Brand Building

Slide 7: 

Online Reputation

Slide 8: 

Lead Generation & Sales

Slide 9: 

Promotional Platform

Who’s this community targeted at? : 

Who’s this community targeted at?

Slide 11: 

Profile/Profession Housewives Students Foreigners IT Professionals and more…

Slide 12: 

Age

Slide 13: 

Gender

Slide 14: 

Location

What’s in it for them? : 

What’s in it for them?

Slide 16: 

Networking

Slide 17: 

News/Updates

Slide 18: 

Knowledge/Learning

Slide 19: 

Fun/Entertainment

Slide 20: 

Supporting a Cause

A Recent Experience : 

A Recent Experience

Slide 24: 

Our Experience

How to feed content? : 

How to feed content?

Slide 27: 

Type of Content News Events Videos Polls Presentations Contests Learning Photos Discussions

Slide 28: 

Places to Search for Content Website Search Engine: Web, Blog, News etc Newspaper Presentation Channels Video Channels Photo Channels

Guidelines to Populate Content : 

Guidelines to Populate Content Frequency (be regular!) Timings (day time for your community users are best to participate) Admin vs Fan (Content by Admin gets MUCH MORE visibility than by a Fan : it goes to wall posts of all fans) Copyright Issues (be careful) Moderation (requires to maintain the direction and consistency)

How to promote content? : 

How to promote content?

Slide 31: 

Content Virality Polls Contests

Slide 32: 

SEO (Search Engine Optimization) Key Elements: Page Name | URL | Kw Density (on page) | Inbound Links

Slide 33: 

Facebook Applications

Slide 34: 

Facebook Advertising

Slide 35: 

Integration on Website Facebook Fan Box

Slide 36: 

Leveraging other SMM Channels Promoting FB Community through YouTube Video

Slide 37: 

Facebook Fan Updates

Slide 38: 

Offline Events

What causes engagement? : 

What causes engagement?

Slide 40: 

Humor

Slide 41: 

Debate/Conflict

Slide 42: 

Breaking News

Slide 43: 

Unique Information

Slide 44: 

Ego Boosters (e.g. Patriotism)

Slide 45: 

Text vs Photo vs Video Have a right Mix!

Slide 46: 

Finally, “Give & Take” is the Ultimate Reality in Social Media Participate as a Peer!

How to measure success? : 

How to measure success?

Slide 48: 

Fan Growth – Absolute No & % Growth

Slide 49: 

Unsubscription – Absolute No & % Decline

Slide 50: 

Interactions & Post Quality

Slide 51: 

Media Consumption

Slide 52: 

Page Views

Slide 53: 

Demographics

Acknowledgements! : 

Acknowledgements! Others: Social Media Resources on Internet | Friends & Family On On

Let’s Play a Game : 

Let’s Play a Game Group A Group B

Rules of the Game : 

Rules of the Game How to Play? Pick up a Generic Topic Create a new Facebook Fan Page Invite participants Participate Wining Criteria: Community Size Participation (Comments/Discussions)

Thank You! : 

Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com