Facebook-Advertisements

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PowerPoint Presentation:

Facebook Adverts

Possible Reach of Facebook Adverts:

Possible Reach of Facebook Adverts 65 million U.S. Users in a Day Facebook Reach in US *Source: As published on http://1.usa.gov/M5sO2l 29 million people in U.S. in a Day

Facebook Adverts:

Facebook Adverts Some Facebook Page FB User Your Ad Promote Facebook Page, event or Application Over to your website for lead generation and sales

Understand the PPC Logic:

Understand the PPC Logic Revenue from Advertiser = Number of Clicks X CPC Number of Impression X CTR Revenue from Advertiser = Number of Impressions X CTR X CPC

CPC Vs. CPM:

CPC Vs. CPM

Relationship between CPC & CPM:

Relationship between CPC & CPM Campaign 1 Campaign 2 CPC ~ CPM/CTR/1000

Types of Ads Supported by Facebook:

Types of Ads Supported by Facebook

How to target users through ads?:

How to target users through ads? Location Age Interests & Categories Sexual orientation, Marital Status & Language Education & Workplace Friends of connections on your presence

Interest Targeting on Facebook:

Interest Targeting on Facebook Higher accuracy rates compared to online industry averages For Broad Targeting, 95% accuracy, compared to an industry average of 72% For Narrow Targeting, 90% accuracy compared to an industry average of 35% *Source: As published on http://1.usa.gov/M5sO2l

Interest & Category Targeting :

Interest & Category Targeting

Exercise – Targeting Users on FB:

Exercise – Targeting Users on FB Requirements: You are running a campaign for a fortune 500 company to target married Women techies in India with child older than 16 years Steps to find Solution: Go to https://www.facebook.com/ads/create/ Keep destination URL as http://xyz.com Suggest Targeting options

Targeting Existing Contacts through FB Ads:

Targeting Existing Contacts through FB Ads

PowerPoint Presentation:

http://www.42inception.com/facebook-marketing-training

PowerPoint Presentation:

http://pages.digitalvidya.com/social-media-marketing-dm

Metrics & Results:

Metrics & Results

Targeting Website Visitors on Facebook :

Targeting Website Visitors on Facebook Retargeting Visitors on Facebook

Thanks :

Thanks 

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