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Audience Aggregation – What & Why?:

Audience Aggregation – What & Why?

Audience Aggregation:

Audience Aggregation

Audience Aggregation in Politics:

Audience Aggregation in Politics

Audience Aggregation on Facebook:

Audience Aggregation on Facebook

Audience Aggregation on Twitter:

Audience Aggregation on Twitter

Audience Aggregation on Email:

Audience Aggregation on Email

Why Aggregate Audience?:

Why Aggregate Audience? Support your content marketing efforts Have a base set of audience to promote your content Engage potential customers over long term if they are not ready to buy yet Create more opportunities to convert

Audience Aggregation Cycle:

Audience Aggregation Cycle Audience Nurturing Content Harvest

Audience Aggregation Model:

Audience Aggregation Model

Audience Aggregation Model:

Audience Aggregation Model Lead Harvesting Through Inbound Interest Lead Harvesting Through Call To Action

Support Content Marketing:

Support Content Marketing

QuickSprout Email Promotion:

QuickSprout Email Promotion

KISSMetrics Twitter Promotion:

KISSMetrics Twitter Promotion

KISSMetrics Link Click Stats:

KISSMetrics Link Click Stats

Hubspot Facebook Promotion:

Hubspot Facebook Promotion

Hubspot Link Click Stats:

Hubspot Link Click Stats

Hubspot Content Spraying:

Hubspot Content Spraying

Trak.in LinkedIn Promotion:

T rak.in LinkedIn Promotion

Engage Potential Customers Over Long Term:

Engage Potential Customers Over Long Term

State of Potential Customers:

State of Potential Customers ☐ Knows about the opportunity ☐ Aware of your product ☐ Trusts your brand ☐ Has a sense of urgency for purchase ☐ …

Planting & Nurturing Ideas:

Planting & Nurturing Ideas  Knows about the opportunity Aware of your product Trusts your brand  Has a sense of urgency for purchase  …

Funnel Dropouts:

Funnel Dropouts Funnel Dropouts X%

Re-Funnel The Dropouts:

Re-Funnel The Dropouts Funnel Dropouts X%

Convince About Opportunity:

Convince About Opportunity

Convince About Opportunity:

Convince About Opportunity

Convince About Opportunity:

Convince About Opportunity

Convince About Opportunity:

Convince About Opportunity

Convince About Opportunity:

Convince About Opportunity

Convince About Opportunity:

Convince About Opportunity

Educate About Usage:

Educate About Usage

Educate About Usage:

Educate About Usage

Educate About Usage:

Educate About Usage

Create a Sense of Urgency:

Create a Sense of Urgency

Create a Sense of Urgency:

Create a Sense of Urgency

Trigger Purchase Action:

Trigger Purchase Action

Trigger Purchase Action:

Trigger Purchase Action

Trigger Purchase Action:

Trigger Purchase Action

Trigger Purchase Action:

Trigger Purchase Action

Trigger Purchase Action:

Trigger Purchase Action

Trigger Purchase Action:

Trigger Purchase Action

Trigger Purchase Action:

Trigger Purchase Action

Audience Aggregation - How?:

Audience Aggregation - How?

#1 Select Distribution Channel:

#1 Select Distribution Channel

How do you reach your Audience?:

How do you reach your Audience? Social Platforms Facebook, Twitter etc Email Forums / Community Sites

Criteria to Select Distribution Channel:

Criteria to Select Distribution Channel Reach Email > Facebook > Twitter Content Publishing Frequency Low frequency favors Email Content Consumption Pattern Inline consumption favors Social Platforms Profiling, Personalization & Targeting Email Channel Stability Email > Proprietary Platforms

It’s not a game of this or that. Go for multiple if that makes sense.:

It’s not a game of this or that. Go for multiple if that makes sense.

This session is further built for Email as Distribution Channel:

This session is further built for Email as Distribution Channel

#2 Select the Email Distribution Tool:

#2 Select the Email Distribution Tool

Email Distribution Tools:

Email Distribution Tools MailChimp A w eber …

#3 Build Your Audience:

#3 Build Your Audience

Ask for Email:

Ask for Email

Leverage Existing Data:

Leverage Existing Data Customers Leads / Prospects Personal Network Business Associates

#4 Setup Content Machinery:

#4 Setup Content Machinery

#4.1 Choose Content Type :

#4.1 Choose Content Type Webinar Industry Reports Guides Blog …

#4.2 Decide Content Buckets & Schedule:

#4.2 Decide Content Buckets & Schedule ☐ Education about the opportunity ☐ Awareness for your product ☐ Trust for your brand ☐ Sense of urgency for purchase ☐ …

#4.3 Content Creation Process:

#4.3 Content Creation Process Sourcing of Content In-house / Outsource / Combination Maintaining Content Pipeline Sustaining it over long run

#5 Plan the Customer Journey:

#5 Plan the Customer Journey

Modeling Customer Journey:

Modeling Customer Journey Email Lead Lead Generation CTA Content Page Content Link CTA Lead Generation CTA

ConversionXL Email Content:

ConversionXL Email Content Goes to Blog Becomes Lead

ConversionXL Blog Page:

ConversionXL Blog Page

Modeling Customer Journey:

Modeling Customer Journey Email Lead Lead Generation CTA Webinar Page Webinar Registration CTA Lead Generation CTA Confirmation Email On Registration Lead Generation CTA Reminder Email Lead Generation CTA Webinar Lead Generation CTA

#6 Segment & Target:

#6 Segment & Target

42inception Webinar Promotion Walkthrough:

42inception Webinar Promotion Walkthrough

42inception Webinar Promotion:

42inception Webinar Promotion Webinar Invitation Mail Customized for Registered users of 42inception Online Course Leads Old Prospects / Alumni Email Database

42inception Webinar Summary:

42inception Webinar Summary Post Webinar Summary / Video Mail Those who attended webinar Those who registered but did not attend Others Registered Users Old Prospects / Customers Online Course Leads

Possibilities:

Possibilities Geography based Targeting Interest Based Targeting …

Summary:

Summary Select Distribution Channel Choose Distribution Tool Build Your Audience Setup Content Machinery Model Customer Journey Segment & Target

The Role of Conversion in Sales:

The Role of Conversion in Sales

PowerPoint Presentation:

Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Analytics (Metrics, Tools) Conversion Optimization

You Are Always Converting:

You Are Always Converting

Ad to Visit:

Ad to Visit

Facebook Post to Visit / Lead:

Facebook Post to Visit / Lead

Tweet to Visit:

Tweet to Visit

Email to Visit:

Email to Visit Goes to Blog Becomes Lead

Ad to Audience Aggregation:

Ad to Audience Aggregation

Visit to Audience Aggregation:

Visit to Audience Aggregation

Visit to Lead:

Visit to Lead

Lead to Sale:

Lead to Sale

Lead to Sale:

Lead to Sale

Summary: You Are Always Converting:

Summary: You Are Always Converting Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Analytics (Metrics, Tools) Conversion Optimization

Understanding Customer Psyche:

Understanding Customer Psyche

Majority is not “ready to buy” yet:

Majority is not “ready to buy” yet Ready to Buy Majority Never Buy

Majority is Risk Averse:

Majority is Risk Averse

Nobody Wants to Think:

Nobody Wants to Think

Don’t Make Me Work:

Don ’ t Make Me Work Source: http://www.back40design.com/

People Don’t Read. They Scan.:

People Don’t Read. They Scan. Source: http://www.useit.com/alertbox/reading_pattern.html

Blocking Questions / Concerns:

Blocking Questions / Concerns ☐ What is it? ☐ Is it for me? ☐ What’s the risk? ☐ What does it cost? ☐ Free shipping? ☐ Refund Policy? ☐ …

Customer Psyche - Summary:

Customer Psyche - Summary Majority is not “ready to buy” yet. Majority is “risk averse”. People don’t want to Think. People want friction-free experience. People don’t read. They scan. There are blocking questions / concerns in people’s head.

User Flow & Online Persuasion:

User Flow & Online Persuasion

Moving People from Entry Points (ads, email, landing page, blog post, home page etc) to Goals (sale, lead, trial etc):

Moving People from Entry Points (ads, email, landing page, blog post, home page etc ) to Goals (sale, lead, trial etc )

Mapping User Flow to a Funnel:

Mapping User Flow to a Funnel

Stacked Conversion Funnel:

Stacked Conversion Funnel Email Lead Lead Generation CTA Content Page Content Link CTA Lead Generation CTA

Example: KISSmetrics User Flow:

Example: KISSmetrics User Flow

Entry Point: Blog:

Entry Point: Blog

Flow #1:

Flow #1

Flow #2:

Flow #2

Flows #3 & #4:

Flows #3 & #4

Flow #5:

Flow #5

Everything Is A Landing Page (in spirit):

Everything Is A Landing Page (in spirit)

It’s About Persuasion. Moving People Forward with Incremental Buy-ins & Commitments:

It’s About Persuasion. Moving People Forward w ith Incremental Buy-ins & Commitments

KISSmetrics Post Trial Sign-up Flow:

KISSmetrics Post Trial Sign-up Flow

KISSmetrics Welcome Email:

KISSmetrics Welcome Email

KISSmetrics Push Forward Email:

KISSmetrics Push Forward Email

KISSmetrics Evangelizing Email:

KISSmetrics Evangelizing Email

KISSmetrics Evangelizing Email:

KISSmetrics Evangelizing Email

KISSmetrics Relationship Email:

KISSmetrics Relationship Email

KISSmetrics Relationship Email:

KISSmetrics Relationship Email

Online Persuasion:

Online Persuasion

Influencing Behavior – Dr BJ Fogg:

Influencing Behavior – Dr BJ Fogg Motivation + Ability + Trigger Movement

Influencing Behavior for Conversion:

Influencing Behavior for Conversion (Opportunity - Concerns ) + Readiness + Call to Action Movement

KISSmetrics Trigger:

KISSmetrics Trigger

KISSmetrics Trigger:

KISSmetrics Trigger

KISSmetrics Trigger:

KISSmetrics Trigger

KISSmetrics Trigger:

KISSmetrics Trigger

Conversion Game:

Conversion Game Move People Forward In incremental commitments By increasing motivation And reducing concerns And providing triggers That are as per current ability

Patterns for Engaging Website Visitors:

Patterns for Engaging Website Visitors

Top of the Page - Pattern #1:

Top of the Page - Pattern #1

Top of the Page - Pattern #2:

Top of the Page - Pattern #2

Top of the Page - Pattern #3:

Top of the Page - Pattern #3

Top of the Page – Key Information:

Top of the Page – Key Information Almost certain to get noticed Attention is short as the eye moves to more meaty areas on the Page New visitors are more likely to be converted off a separate page Better for Building Audience compared to Generating Lead

Popup Opt-in:

Popup Opt-in

Popup Opt-in Variation:

Popup Opt-in Variation

Pros & Cons of Popup Opt-in:

Pros & Cons of Popup Opt-in Con: Poor User Experience Pro: More Opt-ins Social Media Examiner increased average daily opt-ins by 300% Famous Blogger got more than 400% boost Stay On Search got 300% better results Dragon Blogger got 17 opt-ins in a week compared to 2 in a week before Source: http:// kikolani.com /the-case-for-and-against-popup-opt-in- forms.html

Popup Opt-ins “Work” but have a “Cost”:

Popup Opt-ins “Work” but have a “Cost”

Parameters To Tune:

Parameters T o Tune Delay in showing the Popup Let the visitor get comfortable Keep a gap of minimum # of Page Views Keep a gap of minimum # of days

Pop-under CTA:

Pop-under CTA

Pop-under CTA:

Pop-under CTA

Pop-under CTA:

Pop-under CTA

Inside Article CTA:

Inside Article CTA

Inside Article CTA:

Inside Article CTA

Sidebar CTA:

Sidebar CTA

Tools You Can Use:

Tools You Can Use

Be Innovative:

Be Innovative

Thanks:

Thanks

Conversion Oriented Landing Page Design:

Conversion Oriented Landing Page Design

Conversion Oriented Landing Entry Page Design:

Conversion Oriented Landing Entry Page Design

Common Questions to Address:

Common Questions to Address What is it? Is it for me? What does it cost? What’s the risk? What’s the next step?

Common Questions to Address:

Common Questions to Address What is it? (opportunity) Is it for me? (opportunity) What does it cost? (concerns) What’s the risk ? (concerns) What’s the next step? (Readiness + CTA)

What is it?:

What is it? Value Proposition Product Explanation Screenshots / Videos

Value Proposition:

Value Proposition What problem does it solve? For who does it solve the problem? How is it different from others?

Crisp, Short, Loud – Attention Grabber:

Crisp, Short, Loud – Attention Grabber

Instagram Value Proposition:

Instagram Value Proposition

MixPanel Value Proposition:

MixPanel Value Proposition

Unbounce Value Proposition:

Unbounce Value Proposition

Product Explanation:

Product Explanation Build upon the headline “value proposition” Create a more complete picture in visitor’s mind

Instagram Product Explanation:

Instagram Product Explanation

MixPanel Product Explanation:

MixPanel Product Explanation

Unbounce Product Explanation:

Unbounce Product Explanation

Video / Screenshot:

Video / Screenshot Brings the product visualization closer to sensory experiences Creates a more concrete picture

Instagram Screenshot:

Instagram Screenshot

MixPanel (no visuals):

MixPanel (no visuals)

Unbounce Video:

Unbounce Video

Go Extra Length When Needed :

Go Extra Length When Needed

PowerPoint Presentation:

CrazyEgg got 510% improvement w ith long version Source: http:// www.conversion-rate-experts.com / crazy-egg-case-study /

PowerPoint Presentation:

SEOMoz got 170% better Conversion with long format Source: http:// www.conversion-rate-experts.com / seomoz-case-study /

PowerPoint Presentation:

PipeDrive got 300% increase with short version Source: http:// blog.pipedrive.com /2012/04/pipedrive-now-has-1000-paying-customers-and-how-we-got-here/

Is it for me?:

Is it for me?

Speak the language of your visitors. Letting them see themselves in the picture.:

Speak the language of your visitors. Letting them see themselves in the picture.

Using Customer Language:

Using Customer Language

Using Customer’s World-View:

Using Customer’s World-View

Sample Customer Profiles:

Sample Customer Profiles

What does it Cost? It’s “What” not “How Much Money”.:

What does it Cost? It’s “What” not “How Much Money”.

What does it Cost?:

What does it Cost? Money, of course Time Learning New Things Convincing Team Members Risk of Wrong Decision Data Import Integration

Being on an Email List is also a cost:

Being on an Email List is also a cost

Minimizing Risk Perception:

Minimizing Risk Perception Address concerns on extra costs, refunds etc Create Familiarity Show Social Proof

Address Money Related Concerns:

Address Money Related Concerns

Create Familiarity:

Create Familiarity Bring Closer to Senses Explain in familiar terms

Social Proof:

Social Proof

Social Proof:

Social Proof

Social Proof:

Social Proof

Social Proof:

Social Proof

What’s the Next Step?:

What’s the Next Step?

Choose Next Step Based on Readiness:

Choose Next Step Based on Readiness

Summary:

Summary What is it? (opportunity) Is it for me? (opportunity) What does it cost? (concerns) What’s the risk ? (concerns) What’s the next step? (Readiness + CTA)

Lifecycle Emails: What & Why:

Lifecycle Emails: What & Why

First a bit of background…:

First a bit of background…

Majority is not “ready to buy” yet:

Majority is not “ready to buy” yet Ready to Buy Majority Never Buy

Influencing Behavior for Conversion:

Influencing Behavior for Conversion (Opportunity - Concerns ) + Readiness + Call to Action Movement

PowerPoint Presentation:

Source : http:// www.cmswire.com / cms /customer-experience/getting-from-good-to-great-digital-marketing-mktgnation-018411.php

PowerPoint Presentation:

Source : http:// blog.apelletier.com /2009/09/lead-nurturing-step-1-review-your-current-lead-to-opportunity-to-customer-process/

What Are Lifecycle Emails?:

What Are Lifecycle Emails?

Sending the right email, to the right person, at the right time. (@patio11):

Sending the right email, to the right person, at the right time. (@patio11)

Send people emails based on what they do or don’t do (via customer.io):

Send people emails based on what they do or don’t do (via customer.io )

WPEngine:

WPEngine Free Site Speed Test + 1 month Site Optimization Course Landing Page Performance Tips Scalability Tips Security Tips Sales Pitch Relationship & Trust Source: https :// training.kalzumeus.com / lifecycle-emails

Citrix ($1.5 Million in 4 months):

Citrix ($1.5 Million in 4 months) Lead Sources (Webinars, Organic Search, Paid Search, Partnerships etc ) Source: http:// www.marketingsherpa.com /article/case-study/antinewsletter-strategy-nurtures-15-million Marketing Leads Segmentation based on 11 personas & 6 products 1 auto email each week for 3 weeks a bout product benefits Manual Segment Based Email Harvest Sales Ready Leads Throughout the Cycle

Upsides of Lifecycle Emails:

Upsides of Lifecycle Emails

Average CTR of ads is 0.01%. Content specific to prospect’s needs with good CTA can generate 20+% CTR.:

Average CTR of ads is 0.01%. Content specific to prospect’s needs with good CTA can generate 20+% CTR. Source: http:// sherpablog.marketingsherpa.com /b2b-marketing/channel-marketing/lead-nurturing-with-relevant-content/

Appeal of Content in B2B:

Appeal of Content in B2B 82% prefer content related to same industry 67% prefer content targeted to their job function 49% prefer content targeted to their company size 29% prefer content targeted to their geography Source: http://docs.cdn.marketo.com/definitive-guide-to-lead- nurturing.pdf

Performance of Event-Triggered Emails:

Performance of Event-Triggered Emails SmartPak Equine has 40 event triggered, lifecycle emails Open Rate: 28% for automated, 17% manual CTR: 5-6% for automated, 2-3% manual Conversion Rate: 11% for automated, 6% for manual Revenue per email: $0.44 for automated, $0.16 for manual Source: http:// www.marketingsherpa.com /article/case-study/triggered-email-ecommerce

Objectives for Lifecycle Emails:

Objectives for Lifecycle Emails (66%) Prospecting & Qualifying Leads (78%) Nurturing & Developing Relations (44%) Activation & Increasing Sales (34%) Completing Post Sales Transactions (42%) Retaining & Asking for Referrals Source: http:// sherpablog.marketingsherpa.com /email-marketing/presidential-campaign-email-tips/

Qualifying Leads for LMS Company:

Qualifying Leads for LMS Company Source : http :// www.marketingsherpa.com /article/case-study/auto-qualify-new-leads-without-lead-scoring

Qualifying Leads in Real Estate:

Qualifying Leads in Real Estate Source: http:// www.marketingsherpa.com /article/case-study/great-email- followups -to-qualify

10% of emails resulted in leads. A few folks directly called the agent.:

10% of emails resulted in leads. A few folks directly called the agent.

Trial To Paying Customers:

Trial To Paying Customers

Shopping Cart Recovery Emails:

Shopping Cart Recovery Emails 19% in 2012 (14.3% in 2011) Source: http:// www.listrak.com / Whitepaper /sca2012study/3/

Trend is to send more emails :

Trend is to send more emails 207% increase in 2012 among retailers sending 3 automated messages Source: http:// www.listrak.com / Whitepaper /sca2012study/3/

Sending the right email … (with lifecycle emails, you are sending content that the recipient really cares about):

Sending the right e mail … (with lifecycle emails, you are sending content that the recipient really cares about)

… to the right person … (the recipient has self-qualified himself/herself through online behavior):

… to the right person … (the recipient has self-qualified himself/herself through online behavior)

… at the right time. (automatic email timings are aligned with the recipient’s timings):

… at the right time. (automatic email timings are aligned with the recipient’s timings)

Send people emails based on what they do or don’t do. (And get them to do what you want them to do.):

Send people emails based on what they do or don’t do. (And get them to do what you want them to do.)

Lead Nurturing with Drip Email Marketing: How:

Lead Nurturing with Drip Email Marketing: How

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost per lead:

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost per lead Source : http:// docs.cdn.marketo.com /definitive-guide-to-lead- nurturing.pdf

TAB: Helps organizations manage print and digital documents (How they got started with email drip marketing):

TAB: Helps organizations manage print and digital documents (How they got started with email drip marketing) Source : http:// www.marketingsherpa.com /article/case-study/pilot-campaign-increases-conversion-326

Step #1: Segment the Audience:

Step #1: Segment the Audience Prospects interested in paper management solutions Prospects interested in hybrid management solutions

Historical data to the rescue:

Historical data to the rescue Looked at the behavioral data to segment the audience. Qualifying Actions: Downloading a whitepaper, case study or toolkit Attending a related webinar Spending 15 seconds or more on a related TAB page Other related actions

Step #2: Outline a basic buying cycle:

Step #2: Outline a basic buying cycle Problem Recognition Education Brand Evaluation Objections Decision

Step #3: Match content to buying cycle:

Step #3: Match content to buying cycle Pulled up content from existing pool to aid potential buyers for each stage of buying cycle Articles, case studies, toolkits, whitepapers 5 landing pages and content groups targeted to each stage in buying cycle

Step #4: Create emails for each stage:

Step #4: Create emails for each stage 1 email against each stage of buying cycle Used a consistent design for emails Each email sent in a gap of 10 days Each email brought potential buyers to corresponding landing page

Entering into the campaign:

Entering into the campaign Email campaigns were started for all potential buyers in the existing list First email started after 3 days for new potential buyers entering the list New potential buyers were the ones who expressed interest in their solution on their website

Step #5: Lead Scoring & Sales Handoff:

Step #5: Lead Scoring & Sales Handoff Track 3 parameters across 5 emails Clicking a link in the email Downloading a piece of content from landing page Spending more than 15 seconds on the landing page Sales takes up leads based on lead score

TAB Results:

TAB Results 133% increase in open rate for emails 650% increase in click through rate for emails 32.6% increase in conversion rate (download content from landing page) Happier sales team with better qualified leads

Lumension offers IT security resources (How they went about improving their drip email marketing campaign) :

Lumension offers IT security resources (How they went about improving their drip email marketing campaign) Source : http:// www.marketingsherpa.com /article/case-study/fewer-emails-yield-225-more

Step #1: Find & Analyze the Best Leads:

Step #1: Find & Analyze the Best Leads Figure out common traits of best leads Relied on the data from previous nurturing programs Factors considered: Company vertical Lead source Offers taken Orders of the offers taken Time spent on the website

Step #2: Drawing upon previous success:

Step #2: Drawing upon previous success Team took forward assets from existing campaigns (12 drip marketing series based on lead’s industry & product of interest) Content Targeting & Segmenting Lead Management

Step #3: Tuned the campaigns:

Step #3: Tuned the campaigns Messaging & Approach From field set to account manager instead of marketing Less HTML focus Timing & Volume Tested 4 approaches for faster sales-readiness 2 emails in 1 week, 3 emails in 3 weeks, 6 emails in 3 weeks, 4 emails in 8 weeks Content Initial emails offered guides, later emails offered sales oriented material (like trial, demo)

Lumension Results:

Lumension Results 225% increase in sales ready leads 376% more engagement per lead 489% increase in leads with multiple engagements 12.1% increase in leads with at least one engagement 27% opportunities generated like this became customers

Exercise: Design Your Own Drip Email Marketing Campaign:

Exercise: Design Your Own Drip Email Marketing Campaign

Step #1: Segment your audience:

Step #1: Segment your audience Industry Role Company Size Product of Interest Source of Engagement … Example: Administration head in a hospital of 500-100 beds

Step #2: Identify helpful content:

Step #2: Identify helpful content Case studies Whitepapers Toolkits Guides Webinars … Example: A toolkit to arrive at the valuation of your house

Step #3: Identify motivation factors:

Step #3: Identify motivation factors What knowledge will motivate a marketing lead to become a sales lead? Opportunity pitch Success stories Compliances Auditing … Example: By using Facebook Ads, company X increased their revenue by 238%

Step #4: Identify Concerns/Objections:

Step #4: Identify Concerns/Objections Refund Policy Social Proof Familiarity TCO Internal Selling … Example: 100% money back guarantee

Step #5: Create 1st campaign:

Step #5: Create 1 st campaign Pick one segment from step #1. Create outline of 3-5 emails that Offer them valuable content Motivate them to engage with you Address their concerns Keep initial emails should focus only on valuable content Later emails should shift towards sales talk

Repeat step #5 for all the segments:

Repeat step #5 for all the segments

Step #6: Lead Scoring Formula:

Step #6: Lead Scoring Formula Decide a basic formula to score your leads Email open / click through Downloads Time spent …

Step #7: Setup automatic campaigns:

Step #7: Setup automatic campaigns Possible tools: customer.io , pardot , eloqua , marketo customer.io is generally good enough to get your hands dirty

Step #8: Setup Analytics:

Step #8: Setup Analytics KISSmetrics / Mixpanel for funnel visualization intercom.io / Mixpanel for person specific data aggregation

Step #9: Integrate with CRM:

Step #9: Integrate with CRM Gather all the customer activities into your CRM Have it handy for sales to know the history of interactions

Step #10: Execute, Test, Optimize & Repeat:

Step #10: Execute, Test, Optimize & Repeat

Feedback:

Feedback

Feedback Please:

Feedback Please http://bit.ly/Jan24- fb

Upcoming Trainings:

Exclusive 30% Off (Full Payment by Jan 29) Training Title Fee (Rs) Schedule Advanced Facebook Marketing Course 11,900 Jan 26 - Feb 6 (Online) Social Media Marketing Course 11,900 Mar 16 - 30 (Online) Digital Marketing for Lead Gen & Sales Course 11,900* Feb 16 - Mar 6 (Online) Social Media Marketing Workshop 14,900 Feb 21, 22 (Mumbai) Mar 21, 22 (Bangalore) Digital Marketing for Lead Gen & Sales Workshop 15,900* Feb 14, 15 (Bangalore)Mar 14, 15 (Delhi) Upcoming Trainings * Introductory Price

Thanks:

Thanks

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