Webinar- Driving Traffic Through FB App

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Agenda: 

Agenda Introduction to Advanced Facebook Marketing course by Digital Vidya A session on driving viral growth through Facebook Applications Q & A

Advanced Facebook Marketing Course Introduction: 

Advanced Facebook Marketing Course Introduction

About Digital Vidya: 

About Digital Vidya 100+ Workshops on Social Media Marketing across Asia 3 batches of online instructor led courses 2000+ Professionals Trained Citibank, Kotak , Infosys, Honeywell, Intel, Intuit, Times Group, Google, eBay, Toyota, General Motors, KFC, Shoppers Stop, Warner Brothers, National Geographic, MTV, ESPN, Airtel , Nokia More at http:// www.digitalvidya.com / clients.html

People Like Us: 

People Like Us "It was a great program – an eye opener” Vak , Head Marketing, Intuit “Got new insights to SMM, strongly recommended for people in marketing/market research” Nilesh Shah, Brand Manager, Tata Motors “Excellent Course. All senior executives should attend to understand the importance and potential of Social Media” Allein Moore, Director, AdAsia More at http:// www.digitalvidya.com / testimonials.html

Course Curriculum: 

Course Curriculum Why use Facebook? Overview of benefits, features and challenges Facebook Pages Objectives, positioning, targeting & acquiring audience, engagement, content pipeline management, metrics to track Facebook Ads Types of ads, CPI & CPC models, ad targeting, ad optimization secrets

Course Curriculum (contd…): 

Course Curriculum ( contd …) Open Graph Applications Non-technical overview, driving viral traffic, key metrics Facebook Events Increasing registrations, engagement Common Mistakes Where do people fail in their Facebook Campaigns

Course Methodology: 

Course Methodology 1 month duration Weekly self-study material ( approx 1 hour) Weekly fun exercises ( approx 3-4 hours) Research topic for the course Private group for course related discussions 5 interactive sessions of 2 hours each Live sessions with instructor to get feedback and ask questions 11am to 1pm (IST) on Saturdays

Instructors: 

Instructors Kapil Nakra , Pradeep Chopra & Manas Garg Been in Digital Marketing for 10+ years Built business using Digital Marketing Developed a Social Platform Speakers at various International conferences We speak from “direct experience” and not the books

Course Information: 

Course Information 20 th of Oct – 17 th of Nov Rs 9,900/- (+ sales tax) Group discount (15% for 3) Special discount for students Certificate on course completion 100% Money Back Guarantee

Understanding Facebook Applications: 

Understanding Facebook Applications

What’s a Facebook Application?: 

What’s a Facebook Application? Facebook People

What’s a Facebook Application?: 

What’s a Facebook Application? Facebook Proxy

What’s a Facebook Application?: 

What’s a Facebook Application? Facebook Autonomous Proxy

Example: Budweiser Paint Your Face Application: 

Example: Budweiser Paint Your Face Application

Accessing User’s Information: 

Accessing User’s Information

Publishing on User’s Behalf: 

Publishing on User’s Behalf

Publishing on User’s Behalf: 

Publishing on User’s Behalf

What’s a Facebook Application?: 

What’s a Facebook Application? Facebook Proxy

How Users Interact with Facebook Applications: 

How Users Interact with Facebook Applications

Conceptual Model for a Facebook User: 

Conceptual Model for a Facebook User The Profile Bunch of information bundled together Actual Person Made of Flesh & Blood

Conceptual Model for a Facebook App: 

Conceptual Model for a Facebook App Code on Your Server The Profile Bunch of information bundled together Actual Application Made of Code & HTML

How does a User interact with Your Application?: 

How does a User interact with Your Application?

Facebook User on Your Website: 

Facebook User on Your Website Facebook Code on Your Server

Example of Personalizing: 

Example of Personalizing

Fetching Facebook Data: 

Fetching Facebook Data

Automated Interaction Example: 

Automated Interaction Example

Facebook User on Your Website: 

Facebook User on Your Website Facebook Code on Your Server

Facebook as a Container for the App: 

Facebook as a Container for the App Facebook Code on Your Server

Facebook Page Tab: 

Facebook Page Tab

Facebook Page Tab Interaction Flow: 

Facebook Page Tab Interaction Flow Code on Your Server 1. View Page Tab 2. Get Page Tab for FB User FB Page Id, FB User Id, Liked 3. Contents to be Displayed 4. Display Contents on FB

Facebook Page Tab: 

Facebook Page Tab

Application Canvas Page: 

Application Canvas Page

Application Canvas Page Flow: 

Application Canvas Page Flow Code on Your Server 1. View Application Canvas 2. Get Canvas Display Content FB User Id 3. Contents to be Displayed 4. Display Contents on FB

Application Canvas Page: 

Application Canvas Page

Summary: 3 Ways for Users to Interact with Your Application: 

Summary: 3 Ways for Users to Interact with Your Application

Facebook User on Your Website: 

Facebook User on Your Website Facebook Code on Your Server

Facebook Page Tab: 

Facebook Page Tab

Application Canvas Page: 

Application Canvas Page

Going Viral with Facebook Applications: 

Going Viral with Facebook Applications

Virality: 

Virality

A Few Examples: 

A Few Examples Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat Viddy , Socialcam’s competitor, grew from 8M to 36M during the same period. Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012. Sources: http:// dthin.gs / KsEaPG http ://vrge.co/ KWpIzo http:// bit.ly / SoLVJa

A Few More Examples: 

A F ew M ore Examples Howzat Cricket has close to 1M monthly active users from Facebook . Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010. Sources: http:// bit.ly / dKJPWL

Open Graph Verb & Noun: 

Open Graph Verb & Noun

The User Permission: 

The User Permission

The User Activity: 

The User Activity

Activity on User’s Timeline: 

Activity on User’s Timeline

Viral Loop: 

Viral Loop 1. Permission 2. User Activity 3. Publish 4. Word of Mouth

Virality: 

Virality

Example: SocialCam: 

Example: SocialCam Permission User Activity Publish Simulated Word of Mouth

Action Links: Viral Loop on Steroid: 

Action Links: Viral Loop on Steroid

More Examples of Action Links: 

More Examples of Action Links

Going Viral for eCommerce Want, Love, Bookmark as verbs: 

Going Viral for eCommerce Want, Love, Bookmark as verbs

Payvment: 

Payvment Source : http:// bit.ly /V9lI22

SneakPeeq: 

SneakPeeq Source : http:// bit.ly /V9lI22

Rule #1 of Publishing Activity: 

Rule #1 of Publishing Activity Think of Actions that Users can potentially take on your Site. Get Creative. Invent Actions.

Rule #2 of Publishing Activity: 

Rule #2 of Publishing Activity Don’t make a person look stupid in front of his/her peers.

Rule #3 of Publishing Activity: 

Rule #3 of Publishing Activity Provide a Compelling Reason for Activity Viewers to Click on the Activity.

Advanced Facebook Marketing Back to the Course: 

Advanced Facebook Marketing Back to the Course

About Digital Vidya: 

About Digital Vidya 100+ Workshops on Social Media Marketing across Asia 3 batches of online instructor led courses 2000+ Professionals Trained Citibank, Kotak , Infosys, Honeywell, Intel, Intuit, Times Group, Google, eBay, Toyota, General Motors, KFC, Shoppers Stop, Warner Brothers, National Geographic, MTV, ESPN, Airtel , Nokia More at http:// www.digitalvidya.com / clients.html

People Like Us: 

People Like Us "It was a great program – an eye opener” Vak , Head Marketing, Intuit “Got new insights to SMM, strongly recommended for people in marketing/market research” Nilesh Shah, Brand Manager, Tata Motors “Excellent Course. All senior executives should attend to understand the importance and potential of Social Media” Allein Moore, Director, AdAsia More at http:// www.digitalvidya.com / testimonials.html

Course Curriculum: 

Course Curriculum Why use Facebook? Overview of benefits, features and challenges Facebook Pages Objectives, positioning, targeting & acquiring audience, engagement, content pipeline management, metrics to track Facebook Ads Types of ads, CPI & CPC models, ad targeting, ad optimization secrets

Course Curriculum (contd…): 

Course Curriculum ( contd …) Open Graph Applications Non-technical overview, driving viral traffic, key metrics Facebook Events Increasing registrations, engagement Common Mistakes Where do people fail in their Facebook Campaigns

Course Methodology: 

Course Methodology 1 month duration Weekly self-study material ( approx 1 hour) Weekly fun exercises ( approx 3-4 hours) Research topic for the course Private group for course related discussions 5 interactive sessions of 2 hours each Live sessions with instructor to get feedback and ask questions 11am to 1pm (IST) on Saturdays

Instructors: 

Instructors Kapil Nakra , Pradeep Chopra & Manas Garg Been in Digital Marketing for 10+ years Built business using Digital Marketing Developed a Social Platform Speakers at various International conferences We speak from “direct experience” and not the books

Course Information: 

Course Information 20 th of Oct – 17 th of Nov Rs 9,900/- (+ sales tax) Group discount (15% for 3) Special discount for students Certificate on course completion 100% Money Back Guarantee