How to use LinkedIn for Business Promotion and Personal Branding

Category: Education

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B2B Lead Generation & Personal Branding via LinkedIn :

B2B Lead Generation & Personal Branding via LinkedIn

What’s in it for a Business?:

What’s in it for a Business? Potential Vendors/Employee Evaluation Tool Competitive Research Tool Sales Pitch for Potential Customers Receive Professional Advice Creating Specialized Professional Groups Generate Search Engine Traffic

What to do on LinkedIn?:

What to do on LinkedIn? Increase Visibility Build Credibility Create Engagement – Be Relevant

Increase Visibility:

Increase Visibility

PowerPoint Presentation:

How many people have you met in the last one year, Professionally?__________ To how many of them have you sent LinkedIn request?_____________


The desire to “ stay connected ” We meet people every day, Professionally! Invite them to your LinkedIn Profile Key

Access Existing Network:

Access Existing Network Add all existing contacts to your network Existing Email Accounts (Minimal time, Great Results) Colleagues (Minimal Time, Great Results) Classmates (Time Consuming but highly relevant)

LinkedIn Company Pages:

LinkedIn Company Pages

LinkedIn Groups:

LinkedIn Groups

LinkedIn Ads:

LinkedIn Ads

LinkedIn Ads:

LinkedIn Ads

Premium Account:

Premium Account

LinkedIn Events:

LinkedIn Events

LinkedIn Developer API:

LinkedIn Developer API

Be Relevant and Build Credibility:

Be Relevant and Build Credibility

Tag Line:

Tag Line “Your Personal Brand Statement” not “Your Title”

Complete Your Profile:

Complete Your Profile


Summary Keep it your summary: Small, Concise, Easily readable

Give access to your articles:

Give access to your articles

Share your interest:

Share your interest

Add your Presentations:

Add your Presentations

Link your blog:

Link your blog

Declare Accomplishments:

Declare Accomplishments Announce your new website, blog posts, Deals, Customers or products/services and drive readers

Get Recommendations:

Get Recommendations “Hit when it’s hot!” Clients, Partners, Colleagues, Vendors, Friends and Associates.

Case: Looking for a suggestion for Email Marketing Product:

Case: Looking for a suggestion for Email Marketing Product

PowerPoint Presentation:

15 Answers in 7 days

Direct Sales Opportunity:

Direct Sales Opportunity

Case Study: :

Case Study:


Background Evalueserve participated as the Knowledge Partner in Global Economic Summit which was held in Mumbai from Jan 20 – 22, 2010. For the same, Evalueserve wrote a research paper on Investment Opportunities within Indian Infrastructure – Roads, Ports & Telecom Link :

Key Objectives:

Key Objectives Feedback on the white paper so that the industry aspect could be included PR among relevant community Generate more leads in terms of client engagements

How LinkedIn was Useful?:

How LinkedIn was Useful? Have various relevant groups on Infrastructure which were helpful Global reach in terms of PR Various experts availability under one platform

What was done?:

Joined the relevant LinkedIn Infrastructure Groups. Examples: India Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure Financing, Project Finance Posted this small brief about the paper on various groups discussion pages - Hi All: Evalueserve was the knowledge partner of the Infrastructure session in the recently concluded Global Economic Summit. The event was held in Mumbai from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you wish to read it, please feel free to visit our website or drop an email on What was done?

Lead Generated Through Social Media:

Lead Generated Through Social Media Partner, PROLUSION BV Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd. Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service Partnerships Independent Consultant and ex EVP, Engineering of First Group America Vice President, Asia at PEI Media Independent Transport Planning & Management Consultant with over 20 years' management experience Transportation Planner at Transystems Corp with over a decade experience AVP, SKIL Group Managing Director at VAMED Healthcare Co. Ltd Managing Partner, Veda Asset Management Director at INEX Infrastructure Exchange Ltd Economist at Generalitat de Catalunya Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited Associate Vice President at Grant Thornton

LinkedIn Exercises:

LinkedIn Exercises Update Your Profile and Company Profile Ask 1 Question in LinkedIn Answers Request for a Recommendation Search for leads in LinkedIn Answers Search for & join relevant Groups

Thank You!:

Thank You! Our upcoming Social Media Trainings Delhi Mumbai Bangalore Social Media Marketing Nov 20-21 Dec 4-5 Dec 18-19 Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course) /MyDigitalVidya /digitalvidya More details @

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