logging in or signing up Demystifying Facebook Advertising digitalvidya Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 287 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: September 19, 2012 This Presentation is Public Favorites: 0 Presentation Description Interested in leveraging Facebook Advertising for Brand Building, Lead Generation and Sales? You will find this deck relevant and useful to learn about exploiting the opportunity of Facebook Ads for your organization Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: Demystifying CommunityBuildingFacebook Edge Rank: Facebook Edge Rank# of Fanes: Not a Currency for Success: # of Fanes: Not a Currency for SuccessPowerPoint Presentation: Engagement Key to Success on Facebook!How to Build Engagement?: How to Build Engagement?PowerPoint Presentation: Which conversations cause Engagement ?PowerPoint Presentation: Humor PowerPoint Presentation: Debate <|>PowerPoint Presentation: Breaking News!PowerPoint Presentation: Crowdsourcing PowerPoint Presentation: Questions ?PowerPoint Presentation: SensationalismPowerPoint Presentation: ChallengesPowerPoint Presentation: Text vs Rich MediaPowerPoint Presentation: Participate as a Peer! Be Social ∞PowerPoint Presentation: 20K+ votes in a month campaign, 50 % spurt in Normaderm sales Apps: Contest, Sweepstakes, GiveawaysFacebook Open Graph App: Facebook Open Graph AppFacebook Open Graph Apps: Facebook Open Graph AppsPowerPoint Presentation: How does it really work?PowerPoint Presentation: In 2 months, 9 Millions People added App to there Timeline 6 Million Facebook Visitors everyday 2 Million Stories Published back on Facebok everyday! Dailymotion – Case StudyPowerPoint Presentation: Publishing GuidelinesDo not take content Lightly!: Content is still the King It’s the seed all your conversations grow from. Content easily accounts for more than 80% of Social Media effort Do not take content Lightly!Maintain a Publishing Pipeline: Maintain a Publishing Pipeline Examples: blogs, search engines, content curators etc Stick to a frequency & schedule Don’t create content on a daily basisPublish as per Guidelines: You must not notify winners through Facebook , such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. https:// www.facebook.com/promotions_guidelines.php Publish as per GuidelinesPersonalize your Content: Personalize your ContentScalable Content is the Key!: Mon Tue Wed Thur Fri Sat Sun Poll Quiz Exercise Case Study Puzzle Humor Article Contests Festive Occasions News/Announcements Scalable Content is the Key!PowerPoint Presentation: How to measure Success?Page Metrics: Total Fans (Likes) Misleading (Evaluate Engagement ) People talking about this (Evaluate %age contribution from new fans ) Page MetricsUsing Demographics for optimization : Fans Reach Talking about us Using Demographics for optimizationPowerPoint Presentation: Post EngagementFacebook Ads: Facebook AdsFacebook Ads: Facebook Ads Some Facebook Page FB User Your Ad Promote Facebook Page, event or Application Over to your website for lead generation and salesPowerPoint Presentation: A specific post Ad Page Ad Sponsored Story - A specific post Sponsored Story Ad Event Application External URL Types of Facebook AdsPowerPoint Presentation: CPC – (Cost Per Click) Bidding Amount Budget Target Audience Ad Performance CPM – (Cost Per 1000 Impressions) Target Audience Budget Facebook Ads- ModelAd Targeting: Ad TargetingInterest Targeting on Facebook: Interest Targeting on Facebook Higher accuracy rates compared to online industry averages For Broad Targeting, 95% accuracy, compared to an industry average of 72% For Narrow Targeting, 90% accuracy compared to an industry average of 35% *Source: As published on http://1.usa.gov/M5sO2lKey Takeaways: Key Takeaways Facebook Page: Engagement is key to success on Facebook To evaluate Facebook page, you will have to evaluate reach as well as engagement Think content baskets for long terms ROI of Facebook page Facebook Applications: Increase effectiveness on Facebook Ads Build Viral Traffic Facebook Ads: Interest & Demographic Targeted Ads give good results on Face book You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.