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Landing page is the most important part of your website; design your landing page in such a way which will increase the conversion ratio of your sale and increase traffic which eventually increases the revenue.

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Presentation Transcript

Landing Page Testing For Better Result of Website:

Landing Page Testing For Better Result of Website

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A/B testing also known as split testing is used to compare two version of landing page. There are two versions of landing page (A & B).

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Version A consists of :- Page title News Block Sign up form Content Body Navigation Bar

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Version B consists of :- Page title Content body News block Sign up form Navigation Bar

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Multivariate testing allows a tester to test many changes simultaneously, like you can test different buttons and different headlines, different calls to action, product spots in one go. However multivariate testing will not show a clear on the page winner.

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Points for successful testing campaign :- Testing plan should be clear Conversion criterion should be well defined Indentify most important elements for testing Proper testing tools should be used A/B or multivariate should be determined before testing Current traffic should be accessed Determining the targeting conversion ratio

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Checking the time span to run test To create variations to test different elements Installing and deploying different test scenarios Test results and findings should be measured Perform more updates on the findings Follow up tests should be conducted Improvements should be tracked

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Avoided this m istakes on landing page:- Doesn’t have an effective testing plan Biggest mistake is to use low traffic for tests Testing several elements on one time Avoiding establishment of success criterion Conducting follow up experiments are ignored To run a test for a long time Shouldn’t ignore big concepts

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Landing page is the most important part of your website; above points will help you in creating a right landing page which will increase the conversion ratio of your sale and increase traffic which eventually increases the revenue.

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If you are planning to create your website in Wordpress then you should go for Web Design Specialist (in German Web Entwicklung Spezialist ) & If you wish to have your own online store then you should hire a Web Shop Developer. (in German Web Shop Entwickler ) Who would take care of the technical part from the base level. Outsourcing this work to a professional will save your time and would give you a great piece of work.

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To Know More About? Outsource Web Entwicklung E-commerce Entwicklung Spezialist Freelance E-commerce Entwicklung

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802 Iskon Atria 2, Gotri Road, Baroda. Gujarat. India. Email Info@heliossolutions.in heliossolutions.de India +91 265 653 5602 +91 98250 96949 Germany + 49 89954 57230

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