logging in or signing up consumer-buying-behaviour dhiviraj Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 4197 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 09, 2009 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Consumer buying behaviour : Consumer buying behaviour Marketer's success in influencing purchase behavior depends in large part on how well they understand consumer behavior : Marketer's success in influencing purchase behavior depends in large part on how well they understand consumer behavior Slide 4: FACTORS INFLUENCING CONSUMER BUYING PROCESS CULTURE : CULTURE Culture Subculture Social Class Elite /Rich Upper Class Upper Middle Middle Class Lower Middle Lower Class SOCIAL : SOCIAL Reference group Opinion leaders Roles and status Family Decision Making The initiator The information provider The influencer The decision maker The purchasing agent The consumer PERSONAL : PERSONAL PERSONAL INFLUENCES Age & Lifecycle stage Occupation Economic Situation Personality & Self-concept LIFESTYLE IDENTIFICATION Activities Interests Opinion PSYCHOLOGICAL : PSYCHOLOGICAL Motivation Perception Learning Beliefs & Attitude Slide 9: PROBLEM RECOGNITION INFORMATION SEARCH ALTERNATIVE EVALUATION POST PURCHASE EVALUATION PURCHASE DECISION Motivation Perception Attitude Formation Integration Learning PROBLEM RECOGNITION : PROBLEM RECOGNITION Out of stock Dissatisfaction New needs/ wants Related products/ purchases Market induced problem recognition New products INFORMATION SEARCH : INFORMATION SEARCH Personal sources Marketer-controlled sources Public sources Personal experience ALTERNATIVE EVALUATION : ALTERNATIVE EVALUATION Evaluation criterion: Functional consequences Psychological consequences PURCHASE DECISION : PURCHASE DECISION Purchase intention What to buy When to buy Where to buy How much money to spend Actual Purchase POSTPURCHASE EVALUATION : POSTPURCHASE EVALUATION Is important because the feedback acquired from actual use of the product will influence the likelihood of future purchases You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.