The Best Packaging Design of 2011

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The Best Packaging Design of 2011

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THE BEST OF PACKAGING DESIGN IN 2011

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funkin MIXER When it comes to spirit innovation, the UK is at the forefront.  The adult beverage market is becoming increasingly convenience-centric as we see the mushrooming of pre-mixed drinks sold in convenience outlets, and now the introduction of exotic cocktail mixers such as Funkin Mixers. Deviating from the trends in the spirit world, the sleek designed pouch is reminiscent of a still beverage, with its colorful yet clean design, and simple, yet get-the-job-done typographic style.  It’s portable, is practical, you know immediately what it is, and the scalable design language reads consistently throughout all of the SKUs.

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Compass Box Compass Box is renowned for their very high quality, award winning scotch whisky. We believe that their beautiful package that so appropriately captures we “joy” and “innovation” that they use to describe their brand.  From the artfully chosen art-nouveau style fonts, to the luxurious names that roll off your tongue, Compass Box’s packaging reflects an old world sensibility with modern style.  It’s elegant, romantic, experiential, and eye-catching.  We give it a 10!

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Old Spice Old Spice was struggling with consumer misconception that the fragrances smelled, well, old.  The new package design conveys the refreshed scents in a way that makes them appear youthful and palpably fresh. Top marks for attempting to change consumer perceptions.

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Johnny Walker Blue Label In collaboration with Diageo and Porche Design Studios, Johnny Walker launched The Blue Label Collection in commemoration of Alexander Walkers 1867 Old Highland Whisky.  It’s rare character and big flavor is further brought to life through this rich packaging design that demonstrates just how much of an “unrivaled masterpiece” this product really is.

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Kohberg Kohberg , the Danish bread manufacturer that partners with a the The Danish Cancer Society in its fight against breast cancer created this jaw-dropping package to increase brand awareness and channel funds to the cancer society.  The cleverly, tongue-in-cheek, packaged rye bread rolls are both eye catching, clever and beautifully simple.  Top marks to raising awareness for a good cause while giving us a good giggle.

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Ramlosa Ramlosa gave us a great example of how packages and their functionality can add value for the consumer. With the redesign of their bottle we can practically taste the crisp and refreshing water the new bottle holds. The angular, icy design is suggestive of where the water hales from. Oh, and did we mention it reduces cost and waste?! Top marks for making us thirst for this gorgeous bottle.

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