Luminer ECL Primer

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Why use Expanded Content Labels? Limited space on packaging More “Green”, reduces packaging More branding, promo, regulatory info space Instructional content Multi-language content

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Types of labels… Dry Release Peel/Reseal Fold-out Booklet

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Dry Release Label Top label is removable, leaves behind either a clear or printed base label No adhesive or residue left on either label

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Typical Applications: Instant Redeemable Coupons Customer interactive promo pieces Mail in rebate offers Membership cards Dry Release Label

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Peel/Reseal Label Used when physical label space on product is limited Information can stay with product/packaging Reads like a book Pages close securely to product Typically contains 3 panels for printing

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Peel/Reseal Label Typical Applications: Pharmaceutical OTC packaging Cosmetic ingredient

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Fold-out Label Used when physical label space is limited Resealable, more panels for printing Many fold patterns (Z, C, Barrel) Ability to fold down to ¾” fold Folded portion of label can remain with product or take off Can print 2-8 pages with in-line folding

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Fold-out Label Typical Uses: On-pack promotional advertising Instructional content Recipe content for food products

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Booklet Label Most panel space of all ECL label constructions Highest page count, 28+ pages depending on fold size Available in short-run quantities Can be made removable or resealable to package Can produce color content Manual, semi-automatic, or high-speed automatic application Can be applied to flat packages or wrap around a bottle

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Booklet Label Typical Uses: Clinical trial and/or pharmaceutical labels Retail/commercial pesticide labels Household cleanser and chemical labels Multi-language labels Industrial chemical labels