GP synopsis

FACTORS AFFECTING THE YOUNGSTERS OF GANDHINAGR FOR PURCHASE DECISION OF LAPTOPS :

FACTORS AFFECTING THE YOUNGSTERS OF GANDHINAGR FOR PURCHASE DECISION OF LAPTOPS Submitted By: Mineshkumar.K.Prajapati (MBA-II-A-43) Diyeshkumar.R.Sharma (MBA-II-B-09 )

OBJECTIVE OF THE STUDY :

OBJECTIVE OF THE STUDY To study about, what is the main purpose of using Laptop ? To study about, which laptop brands are most preferred by youngsters of Gandhinagar ? To study about, which parameters are most important for youngster of Gandhinagar ?

OBJECTIVE OF THE STUDY(Cont..):

OBJECTIVE OF THE STUDY(Cont..) To study about, Which Factors will influence the youngster in their buying decision? To study about, Which is the important factor for their buying decision? To study about, What is the price range for their Laptop purchase?

Research Design:

Research Design Conclusive Research -> Descriptive Research -> Survey Method -> Questionnaire

Hypothesis formulation :

Hypothesis formulation H 01 : There is no relationship between income and price range of laptops. H 02 : There is no relationship between education level and factors influence to make buying decision.

RESEARCH METHODOLOGY :

RESEARCH METHODOLOGY Sampling Frame : Colleges, IT companies of Gandhinagar Sampling Area: Gandhinagar Sampling Unit : Youngster of Gandhinagar Sampling element: MBA and MCA students of SJPI, LDRP, S.K. Patel, Engineering students of Govt. Engg . collage, LDRP, PDPU, Executives and professionals of Gandhinagar Sample Size: 200 Sampling Type: Non- Probability convenience Sampling

DATA SOURCES :

DATA SOURCES 1 Primary source Questionnaire 2 Secondary sources Internet Magazines Journals Books Newspaper

BIBILOGRAPHY AND REFERENCE:

BIBILOGRAPHY AND REFERENCE 1 . Website: http :// www.best -rated-laptops- guide.com / buying_a_laptop_computer.html (As visited on 1 st Feb,2011,5:15PM ) 2 Website: http://www.best-rated-laptops-guide.com/best_rated_laptops.html (As Visited on 2 nd Feb, 2011, 5:20 PM) 3. Website: http://www.notebookreview.com/default.asp?newsID=1868 (As visited on 3 rd Feb, 2011, 5:45PM) 4. Website: http://www.laptops-tech.com (As visited on 3 rd Feb,2011,5:45PM)

BIBILOGRAPHY AND REFERENCE(cont..):

BIBILOGRAPHY AND REFERENCE(cont..) 5. Website: http://www.institutionalinvestor.com/rss/Articles/2657899/Indias-Computer- Hardware-Industry-Faces-Changes.html 6.Soni Ravi,Lohani Rohan,Sagar Mahim,“Factors affecting consumer Purchase Decision of Laptops”, Indian Journal of Marketing, Volume XXXX(10),October 2010,3-97 7. Saunders Rebecca, “BUSINESS THE DELL WAY”, India Book Distributors (Bombay) Ltd. 8. Gaurav Kunal , “Trust in Electronic Marketing” Indian Journal of Marketing, Volume XXXX (1), January 2010, 49-52 9. Reddy T.Koti , Sarkar Somya Kanti,”Corporatr Customer Behavior and Indian Hardware Market (With special Reference to HCL Info systems Ltd), Volume XXXIX (4), April 2009, 21-32