logging in or signing up Waterstones demirel Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 47 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 05, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The birth of a new platform…: The birth of a new platform… The local media revolution gains momentum: April 2006 The local media revolution gains momentum 400 750+ Today Over 700 new opportunitiesSlide5: Demonstrating effectiveness: 6 brands (local press) Scale + Locality + Involvement – Ad Avoidance = ACTION Investigating link between local press and local onlineSlide6: QualitativeSlide7: Famous brands… …diverse categories… …often perceived as ‘national’ QuantitativeLocal press famous for…: Local press famous for… The power of advertising in a wider local media context: local print + online …confirmed in previous studiesSlide9: The crucial finding from Stage III is: advertising share the same famous qualitiesThe UK’s new platform: Local Media in action…: The UK’s new platform: Local Media in action…Slide12: The local media campaign increased awareness of Waterstone’s Spontaneous awareness of Waterstone’s % Base: All respondentsSlide13: Key brand values were also reinforced… Base: All respondents ‘Waterstone’s have more expertise in books than other book retailers’ – All AGREE Slide14: …and increased interest in visiting a Waterstone’s store to browse or buy Likely to visit/browse Waterstone’s in the next 3 months % Base: All respondentsSlide15: …interest in buying a book from Waterstone’s was also high… Likely to buy a book from Waterstone’s in the next 3 months % Base: All respondentsSlide16: This leads to ACTION among those who saw the Local Media Campaign Action after seeing Waterstone’s advertising % Base: All who saw advertising The UK’s new platform: Local Media in action…: The UK’s new platform: Local Media in action…Slide22: www.thewantedads.co.uk You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Waterstones demirel Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 47 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 05, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript The birth of a new platform…: The birth of a new platform… The local media revolution gains momentum: April 2006 The local media revolution gains momentum 400 750+ Today Over 700 new opportunitiesSlide5: Demonstrating effectiveness: 6 brands (local press) Scale + Locality + Involvement – Ad Avoidance = ACTION Investigating link between local press and local onlineSlide6: QualitativeSlide7: Famous brands… …diverse categories… …often perceived as ‘national’ QuantitativeLocal press famous for…: Local press famous for… The power of advertising in a wider local media context: local print + online …confirmed in previous studiesSlide9: The crucial finding from Stage III is: advertising share the same famous qualitiesThe UK’s new platform: Local Media in action…: The UK’s new platform: Local Media in action…Slide12: The local media campaign increased awareness of Waterstone’s Spontaneous awareness of Waterstone’s % Base: All respondentsSlide13: Key brand values were also reinforced… Base: All respondents ‘Waterstone’s have more expertise in books than other book retailers’ – All AGREE Slide14: …and increased interest in visiting a Waterstone’s store to browse or buy Likely to visit/browse Waterstone’s in the next 3 months % Base: All respondentsSlide15: …interest in buying a book from Waterstone’s was also high… Likely to buy a book from Waterstone’s in the next 3 months % Base: All respondentsSlide16: This leads to ACTION among those who saw the Local Media Campaign Action after seeing Waterstone’s advertising % Base: All who saw advertising The UK’s new platform: Local Media in action…: The UK’s new platform: Local Media in action…Slide22: www.thewantedads.co.uk