Advantages of Email Marketing over Traditional Mail Marketing

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Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.

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Advantages of Email Marketing over Traditional Mail Marketing

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Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

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Purpose of Mail Marketing:

Purpose of Mail Marketing Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business. Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately. Adding advertisements to emails sent by other companies to their customers.

Advantages of Email Marketing over Traditional Mail Marketing:

Advantages of Email Marketing over Traditional Mail Marketing Over half of all Internet users check or send email on a typical day. Bulk email allows marketers to reach out to consumers with personalized, relevant, dynamic messages. Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.

Why Opt for Email Marketing?:

Why Opt for Email Marketing? Cost – Send Bulk Email is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency. Success - Emails can be targeting specifically to the ideal consumer. Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Success Factors of Email Marketing:

Success Factors of Email Marketing Creative – This refers to the overall design of the email (layout/images/colour). Relevance – Targeting, targeting, and more targeting. Make your Best Bulk Email relevent and personalised to each recipient if you want that response rate to rise. Incentive - Recipients look at emails and think “WIIFM?”, i.e. “What’s in it for me??”. There’s no such thing as a free lunch right? Well… Offer the recipient a “free lunch” for participating and they will be more likely to respond.

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Timing – Don’t send out an Mass Email Marketing that recipients will receive overnight, let it pop up in their inbox during their working day. Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole.

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