OBJECTIVE :
OBJECTIVE To study consumer behavior aspects.
To make a detailed study of Indian Cellular services market.
To identify the factors affecting purchase decision.
To study major customer segments.
CURRENT MARKET SHARE OF OPERATORS :
CURRENT MARKET SHARE OF OPERATORS
RESEARCH DESIGN :
RESEARCH DESIGN DATA COLLECTION METHOD: The data was collected by using the survey method. We personally approached the sampling units in order to collect information.
RESEARCH INSTRUMENT: Detailed questionnaire were designed to gather information about each of the market segment targeted.
SAMPLING PLAN: Information was gathered from a sample drawn from 3 distinct consumer segments viz,
College going students
Service class
Businessman
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SAMPLING SIZE:
25 College going students.
25 Service class people.
25 Businessmen
SAMPLING MEDIA:
Information from sampling units was gathered personally using questionnaires.
FACTORS INFLUENCING PURCHASE DECISION :
FACTORS INFLUENCING PURCHASE DECISION
BRAND PREFERENCE :
BRAND PREFERENCE
RECOMMENDATIONS :
RECOMMENDATIONS For IDEA improve connectivity.
Customer care services should be improved for HUTCH subscribers.
Post paid subscribers complained about overcharging from them.
AIRTEL continue providing value added services.
TATA INDICOM concentrate on building Brand Image.
PROBLEMS DURING THE SURVEY :
PROBLEMS DURING THE SURVEY Meager Secondary data.
Primary data collection problems.
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