logging in or signing up branding debasishrout Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 77 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 12, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: BRANDING SESSION 07 : SESSION 07 BRANDING LEARNING AGENDA : LEARNING AGENDA Brand as a Concept Value & Significance of Brand Types of Brands Brand Equity Brand Strategy Decisions Packaging & Labeling Universal Product Codes BRAND AS A CONCEPT : BRAND AS A CONCEPT A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Brand Conveys the Following : Brand Conveys the Following Attributes Benefits Values Culture Personality User BRAND EQUITY : BRAND EQUITY It is the combination of the assets and liabilities associated with a brand that enhances or depreciates the values of the brand. Some Facts… : Some Facts… The brand offers more than what the customer expects. The brand stays associative. Customer’s value proposition dictates the pricing of the brand. Right positioning of the brand. The brand maintains consistency. Contd… : Contd… The portfolio of brands are well maintained The firm utilizes all its brand equity to build a brand equity. The firm knows what a brand means to its customers The brand is properly supported for a long period of time. Company checks for brand performance from time to time. Selection of a brand name : Selection of a brand name Selecting a brand name : Selecting a brand name Communicating the functions Communicating the specialty of product Use of acronym Use of the company name Brand Sponsorship : Brand Sponsorship BRAND STRATEGY DECISION : BRAND STRATEGY DECISION Line extension Brand extension Brand rejuvenation Brand relaunch Brand proliferation Multi brands New brand names Co brand PACKAGING : PACKAGING LABELING : LABELING UNIVERSAL PRODUCT CODES : UNIVERSAL PRODUCT CODES You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
branding debasishrout Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 77 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 12, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: BRANDING SESSION 07 : SESSION 07 BRANDING LEARNING AGENDA : LEARNING AGENDA Brand as a Concept Value & Significance of Brand Types of Brands Brand Equity Brand Strategy Decisions Packaging & Labeling Universal Product Codes BRAND AS A CONCEPT : BRAND AS A CONCEPT A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Brand Conveys the Following : Brand Conveys the Following Attributes Benefits Values Culture Personality User BRAND EQUITY : BRAND EQUITY It is the combination of the assets and liabilities associated with a brand that enhances or depreciates the values of the brand. Some Facts… : Some Facts… The brand offers more than what the customer expects. The brand stays associative. Customer’s value proposition dictates the pricing of the brand. Right positioning of the brand. The brand maintains consistency. Contd… : Contd… The portfolio of brands are well maintained The firm utilizes all its brand equity to build a brand equity. The firm knows what a brand means to its customers The brand is properly supported for a long period of time. Company checks for brand performance from time to time. Selection of a brand name : Selection of a brand name Selecting a brand name : Selecting a brand name Communicating the functions Communicating the specialty of product Use of acronym Use of the company name Brand Sponsorship : Brand Sponsorship BRAND STRATEGY DECISION : BRAND STRATEGY DECISION Line extension Brand extension Brand rejuvenation Brand relaunch Brand proliferation Multi brands New brand names Co brand PACKAGING : PACKAGING LABELING : LABELING UNIVERSAL PRODUCT CODES : UNIVERSAL PRODUCT CODES