110524 DnB Presentation_Timing test

Is B2B customer database integration still a dream, or is it now a reality? :

Is B2B customer database integration still a dream, or is it now a reality? Shane Redding Senior B2B Tutor at Institute of Direct Marketing

This Webinar:

This Webinar The DREAM: What does customer database integration and single view of the customer mean in the b2b world today? Why is it increasingly important for b2b organisations to implement CRM? The REALITY:  Where are b2b organisations today? Introducing a new model to help benchmark your organisation and you can join the live Poll What are the key issues in achieving customer database integration? The dynamic new world – what’s changed? Some top tips on getting your board to invest in your customer database

Slide 3:

The dream