גוטנברג מתהפך בקברו: על הפצת מידע בעידן המדיה החברתית

גוטנברג מתהפך בקברו? על הפצת מידע בעידן המדיה החברתית :

גוטנברג מתהפך בקברו? על הפצת מידע בעידן המדיה החברתית דניאל ליפסון , כנס טלדן Info 2011 , תל אביב 17.5.11

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יוהאנס גוטנבורג 1398-1468

המדיה החברתית:

המדיה החברתית פרסום והפצה של מידע שפה, לשון וכתיבה

“Print altered not only the spelling and grammar, but the accentuation and inflexion of languages, and made bad grammar possible.” Marshal McLuhan:

“Print altered not only the spelling and grammar, but the accentuation and inflexion of languages, and made bad grammar possible.” Marshal McLuhan שפה, לשון וכתיבה

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Emoticons :-)  :)  :o)  :]  :3  :c)  :> =] 8) =)  :}  :^) smile :-D  :D 8-D 8D x-D xD X-D XD =-D =D laugh D: D8 D; D= DX v.v horror, disgust ;-)  ;) *-) *)  ;-]  ;]  ;D wink :-/  :/  :\ =/ =\  :S skeptical, annoyed :'( ;*( T_T TT_TT T.T Q.Q Q_Q  ;_; crying

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LOL, OMG, ♥ Added To The Oxford English Dictionary http://www.huffingtonpost.com/2011/03/24/lol-omg-oxford-english-dictionary_n_840229.html

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פרסום והפצת מידע

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Ancient Library of Alexandria

For him that Stealeth a Book from this Library, Let it change into a Serpent in his hand & rend him. Let him be struck with Palsy, & all his Members blasted. Let him languish in Pain crying aloud for Mercy, Let there be no Surcease to his Agony till he sink to Dissolution. Let Bookworms gnaw his Entrails in token of the Worm that dieth not, When at last he goeth to his final Punishment, Let the flames of hell consume him for ever & aye. Warning at the Library of the Popish Monastery of San Pedro at Barcelona (1909 hoax from The Old Librarian's Almanack):

For him that Stealeth a Book from this Library, Let it change into a Serpent in his hand & rend him. Let him be struck with Palsy, & all his Members blasted. Let him languish in Pain crying aloud for Mercy, Let there be no Surcease to his Agony till he sink to Dissolution. Let Bookworms gnaw his Entrails in token of the Worm that dieth not, When at last he goeth to his final Punishment, Let the flames of hell consume him for ever & aye . Warning at the Library of the Popish Monastery of San Pedro at Barcelona (1909 hoax from The Old Librarian's Almanack )

In the Middle Ages, we were told what we knew by the Church; after the printing press and the Reformation, by state censors and the licensers of publishers; with the rise of liberalism in the 19th and 20th centuries, by publishers themselves, and later by broadcast media—in any case, by a small, elite group of professionals.:

In the Middle Ages, we were told what we knew by the Church; after the printing press and the Reformation, by state censors and the licensers of publishers; with the rise of liberalism in the 19th and 20th centuries, by publishers themselves, and later by broadcast media—in any case, by a small, elite group of professionals. Larry Sanger WHO SAYS WE KNOW On the New Politics of Knowledge http://www.edge.org/3rd_culture/sanger07/sanger07_index.html

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Web 2.0

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Subject: Fw : THIS IS NOT JUNK LETTER. BILL GATES IS SHARING HIS FORTUNE. Dear Friends, Please do not take this for a junk letter. Bill Gates is sharing his fortune. If you ignore this you will repent later. Microsoft and AOL are now the largest Internet companies and in an effort to make sure that Internet Explorer remains the most widely used program, Microsoft and AOL are running an e-mail beta test. When you forward this e-mail to friends, Microsoft can and will track it (if you are a Microsoft Windows user) for a two week time period. For every person that you forward this e-mail to , Microsoft will pay you $245.00, for every person that you sent it to that forwards it on, Microsoft will pay you $243.00 and for every third person that receives it, you will be paid $241.00. Within two weeks , Microsoft will contact you for your address and then send you a cheque .

פעם קריקטורה...:

פעם קריקטורה... היום מציאות

למה עכשיו:

למה עכשיו ?

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לאנושות יש יותר מטריליון שעות של זמן פנוי כל שנה. בעבר צרכנו מדיה, היום אנחנו יכולים ליצור תוכן. Shirky , Clay (2010), Cognitive Surplus: Creativity and Generosity in a Connected Age .

LoL Cats:

LoL Cats

למה לפרסם:

למה לפרסם ?

I want to meet Mark Zuckerberg one day and thank him… I'm talking on behalf of Egypt. This revolution started online. This revolution started on Facebook. This revolution started in June 2010 when hundreds of thousands of Egyptians started collaborating content. We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours. I always said that if you want to liberate a society just give them the Internet. If you want to have a free society just give them the Internet:

I want to meet Mark Zuckerberg one day and thank him… I'm talking on behalf of Egypt. This revolution started online. This revolution started on Facebook . This revolution started in June 2010 when hundreds of thousands of Egyptians started collaborating content. We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours. I always said that if you want to liberate a society just give them the Internet. If you want to have a free society just give them the Internet

“If Martin Luther King, Jr., had tried to do a wiki-boycott in Montgomery, he would have been steamrollered by the white power structure. And of what use would a digital communication tool be in a town where ninety-eight per cent of the black community could be reached every Sunday morning at church? The things that King needed in Birmingham—discipline and strategy—were things that online social media cannot provide." :

“If Martin Luther King, Jr., had tried to do a wiki-boycott in Montgomery, he would have been steamrollered by the white power structure. And of what use would a digital communication tool be in a town where ninety-eight per cent of the black community could be reached every Sunday morning at church? The things that King needed in Birmingham— discipline and strategy—were things that online social media cannot provide . " Malcom Gladwell Small Change: Why the revolution will not be tweeted. http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell#ixzz1HVXF0lif

מי יכול לפרסם, מה?:

מי יכול לפרסם, מה ?

איפה אפשר לפרסם, ואיך?:

איפה אפשר לפרסם, ואיך ?

פרסום מאמר ברשת:

פרסום מאמר ברשת Helium Scribd מאמרים Reader.co.il

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הכל קשור

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מעביר את כל ה RSS feeds אל פייסבוק או טוויטר . אין צורך ב RSS reader .

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Alona Forkosh -Baruch & Arnon Hershkovitz The use of Social Networks by Higher-Education Institutes in Israel http:// http://www.openu.ac.il/research_center/chais2011/download/Forkosh_Hershkovitz.pdf

פייסבוק בספריה:

פייסבוק בספריה A Facebook profile is an excellent mechanism for communicating with our students because it allows us to go where they already are; it is an environment that students are already comfortable with. Mack, D., Behler , A., Roberts, B., and Rimland , E. (2007). Reaching students with facebook : Data and best practices. Electronic Journal of Academic and Special Librarianship , 8(2) .

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Meredith Farkas http ://meredith.wolfwater.com/wordpress/2006/05/10/libraries-in-social-networking-software / I think there is a big difference between “being where our patrons are” and “being USEFUL to our patrons where they are.” I think some of the libraries in MySpace and Facebook have put a profile up, but they have not tried to make it useful to their patrons at all.

ומה עם Buzz?:

ומה עם Buzz ? יותר מ 140 תווים אפשר בקלות להוסיף תמונות מוטמע ב Gmail אפשר לדעת מי מחובר בכל רגע עברית

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אז במה לבחור? Facebook , Twitter, Buzz ……. את כולם

Ping.fm:

Ping.fm

Twitter Client:

Twitter Client Seesmic Hootsuite Netvibes Tweetdeck

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RockMelt דפדפן

Like button/box:

Like button/box

Google Chrome “like” Extension:

Google Chrome “like” Extension

Have you said something on twitter you regret? Head to your account and start deleting before it’s too late! And then take a minute to tell us about it in the comments. Your secret is safe with us. The Library of Congress doesn’t want any of our stuff. www.twitter-fail.com :

Have you said something on twitter you regret? Head to your account and start deleting before it’s too late! And then take a minute to tell us about it in the comments. Your secret is safe with us. The Library of Congress doesn’t want any of our stuff. www.twitter-fail.com The funniest and lamest of Facebook www.lamebook.com

Facebook Memorable Stories:

Facebook Memorable Stories Facebook displays old status updates in Memorable Stories sidebar module http://www.insidefacebook.com/2011/01/12/memorable-stories-status-updates/ " It's a horror. I'm seeing people excited about relationships that are long gone. People are seeing old death announcements. It's the most emotionally intrusive thing they've come up with. "

סיכום :

סיכום שינויים לשפה ולכתיבה כולם יכולים לפרסם מידע ברשת הפצה מהירה של פרסומים במדיה החברתית סכנות, פזיזות וחשיבה לטווח ארוך

טוב או רע?:

טוב או רע?

"What the world is today, good and bad, it owes to Gutenberg. Everything can be traced to this source, but we are bound to bring him homage, ... for the bad that his colossal invention has brought about is overshadowed a thousand times by the good with which mankind has been favored." Mark Twain :

" What the world is today, good and bad, it owes to Gutenberg. Everything can be traced to this source, but we are bound to bring him homage, ... for the bad that his colossal invention has brought about is overshadowed a thousand times by the good with which mankind has been favored ." Mark Twain

“We shape our tools and thereafter our tools shape us.” Marshal McLuhan:

“We shape our tools and thereafter our tools shape us.” Marshal McLuhan

תודה רבה:

תודה רבה דניאל ליפסון , ספריית הקמפוס האקדמי אחוה Lipson@ macam.ac.il @ danieljl www.72elders.blogspot.com הצטרפו לקבוצת "מידע וספרנות" בפייסבוק