Coldwell BankerThe Real Estate Group, Inc. :Coldwell BankerThe Real Estate Group, Inc. Seller’s Benefit Package ©2008 Coldwell Banker The Real Estate Group Each Office Is Independently Owned And Operated


Table of Contents :Table of Contents What It Takes To Sell Your Home Meeting Your Needs Where Buyers First Hear About the Home They Bought #1 Real Estate Company in Northeast Wisconsin Strength of the Group Our Offices, Our Professionals Our Door County Office Jamie Sanger, CRB, 23 Years in Real Estate! ColdwellHomes.com Home Sale Process Marketing Action Plan Marketing Activities Marketing Strategy and Execution Best Price Attainable Never Miss a Buyer The Sales Process Real Estate Myths You Should Know Seller’s Benefit Package


What It Takes To Sell Your Home :What It Takes To Sell Your Home What it takes to sell your home Pricing Avoiding inconvenience Promotion on the Internet Broker’s qualifications Negotiation strategy Marketing and advertising Open houses Financing options Closing costs and net proceeds Staying informed on market Time on market Handling the details Post-sale Follow-up Buyer’s financial qualifications Home enhancement recommendations Security of your property


We’ve Got It All Together For You! :We’ve Got It All Together For You! Pricing Marketing and advertising Promotion on the Internet Open houses Handling the details Negotiation strategy Avoiding inconvenience Staying informed Time on market Broker’s qualifications Home enhancement recommendations Security of your property Buyer’s financial qualifications Financing options Closing costs and net proceeds Post-sale follow up Meeting Your Needs


Where Buyers First Heard About The Home They BOUGHT :Where Buyers First Heard About The Home They BOUGHT Obtained from the WRA 2007 Wisconsin Profile of Homebuyers and Sellers This information tells us that Realtors, a great website, & signage are what sells your home.


Slide 6:#1 Real Estate Company in NE Wisconsin! Finding Your Dream Home Coldwell Banker The Real Estate Group, Inc. has been helping people in Northeast Wisconsin find their dream home for over 45 years. In 2007, our company sold over 7000 homes in Northeast Wisconsin. We are the #1 real estate company in Northeast Wisconsin! With over 500 sales professionals in 16 offices to serve you including offices in Appleton, Berlin, Black Creek, Egg Harbor, Fond du Lac, Green Bay, Manawa, Manitowoc, Neenah, Oshkosh, Green Lake, Wautoma and Waupaca, our friendly and professionally experienced REALTORS® take care of all the details while you focus on making your dream house a home. National Reach, Local Focus Founded in 1906, Coldwell Banker is America’s oldest and most trusted real estate company. We have extensive local and national resources with 3,600 real estate offices worldwide to help you move anywhere with ease. We have an agent that lives in and knows the neighborhood you want to live in! We are also the primary relocation resource in Northeast and Central Wisconsin. Full Service It’s more than a sign in the yard! We simplify the complex process of home buying and selling by integrating all the real estate services during your entire move. We’ll connect you with our trusted service partners for mortgage lending, title and escrow and home warranty. We understand that this is one of your largest investments during your lifetime. Online Anytime With an average of over 200,000 unique visitors each month, our website features unlimited searching capability of every property listed in the local multiple listing service, and it contains complete property profiles and photos of thousands of homes throughout Northeast Wisconsin. You can also learn more about our individual, highly trained sales professionals and their experience. ColdwellHomes.com is your one-stop shop for almost any type of real estate and we’ve got sales professionals that fit your needs. #1 Real Estate Company in Northeast Wisconsin


Slide 7:“THE STRENGTH OF THE GROUP” OUR SALES PROFESSIONALS   Locations: We have several offices in Appleton, Neenah, Green Bay, Oshkosh, Fond du Lac, Egg Harbor, Black Creek, Manawa, Manitowoc, Green Lake, Ripon, Waupaca and Wautoma with over 500 sales professionals to serve you. We have the largest pool of Buyers to get your home sold. Consider this: If only 50% of our 500 sales professionals have 1 Buyer in your price range, that would be 250 Buyers that will be told and receive information about your house in the next 48 hours. If you consider listing with a smaller company who only has 20 sales professionals, and if only 50% of those sales professionals have 1 Buyer in your price range, your home’s exposure would be reduced to 10 Buyers. Which company do you think you’ll have a better chance of having a Buyer come and look at your house? Education: Our sales professionals receive personal training before they list and sell homes as well as ongoing training throughout the year at our Corporate Training Center. We also have the greatest number of sales professionals pursuing additional education which results with our sales professionals achieving significant designations such a GRI, CRS, ABR. They have more comprehensive skills for negotiating and marketing which benefit you, the Seller, with achieving a better price for your home along with a smoother transaction. Sales Associates: When you list your home with us, you put 500+ experienced sales professionals to work for you. Your property receives the highest level of immediate attention with the largest number of sales professionals. Our Company and sales professionals receive some of the highest rankings annually for productivity and success when compared with various other Companies throughout the United States. Our full-time, dedicated sales professionals make this level of success possible. In 2007, our real estate Company sold 7000 homes. Compare that statistic with any other real estate Company you might be considering.   Our Sales Professionals Get Results! Strength of the Group – Our sales professionals


Our Door County Office7734 Highway 42, Egg Harbor, WI :Our Door County Office7734 Highway 42, Egg Harbor, WI Primary Broker Jamie Sanger, CRB Professional Affiliation Door County Board of Realtors? Director, Door County Multiple Listing Service Wisconsin Realtors?Association National Association of Realtors? Door County Visitor’s Bureau Egg Harbor Business Association Sister Bay Advancement Association Women’s Council of Realtors Sales Professionals Jean Fenlon, Operations Manager, Customer Care Carol Hackett, CRS, GRI, Broker Associate Linette Haleen, ABR, Broker Associate Orie Milton, Sales Associate Deborah Ralph, Sales Associate Annie Sadler, GRI, RRS, Sales Associate Frank Sadler, GRI, Sales Associate Christine Salmon, Sales Associate Kathy Sanden, GRI, CRS, Broker Associate John Sargent, ABR, Sales Associate Virginia Sowinski, CRS, GRI, Broker Associate Jim Spolarich – Broker Associate, Rental Division Manager Experience and Recognition Northeast Wisconsin’s leading real estate organization, consistently a leader in sales in the Door County Multiple Listing Service, award winning office for quality service, 13 sales professional with over 100 years combined real estate sales and brokerage experience. Community Involvement Help of Door County, Egg Harbor Lions Club, Easter Seals of Wisconsin, National Children’s Cancer Society, Special Olympics of Wisconsin


Jamie Sanger, CRB :Jamie Sanger, CRB EDUCATION AND REAL ESTATE TRAINING Graduate University of Wisconsin, Madison Wisconsin Realtors Association Pre-License Training Program Wisconsin Realtors Association Brokers Course Ed Klopfer School of Real Estate Brokers Course, Ft Myers, FL CENTURY 21 VIP® Training Program CENTURY 21 "2 & 1 Sales Training Program CENTURY 21 Effective Financing Program CENTURY 21 Operation Orbit Management Program CENTURY 21 International Management Academy CENTURY 21 Recruiting Academy Steve Woodruff Listing Presentation Workshop Steve Woodruff Sales Systems Seminar Tommy Hopkins Success in Real Estate Seminar Carol Johnson Recruiting Conference WRA Buyer Brokerage Certification Program New Construction Certification Program Rick DeLuca Management Workshop Council of Real Estate Brokerage Managers, CRB PROFESSIONAL MEMBERSHIPS Door County Board of REALTORS Director - Door County Multiple Listing Service Wisconsin REALTORS Association National Association of REALTORS Egg Harbor Business Association Door County Visitors Bureau Women’s Council of Real Estate HOBBIES/INTERESTS Sailing, skiing, sports, traveling “23 Years in the Real Estate Business”


www.ColdwellHomes.com :www.ColdwellHomes.com Unique BUYER Benefits That No Other Company Offers: Virtual Tour with unlimited photos on EVERY Coldwell Banker The Real Estate Group, Inc. listing. The Buyer Alert feature automatically emails the buyer as soon as a new listing that meets their search criteria, hits the market. Search for Open Houses that match search Criteria (buyers can find open houses based on criteria like, price, area, style, school district). Map Multiple properties that match your criteria (both open houses and listings). More listings for buyers to view than any other area real estate company. (We have over 20,000 listings on our website). Quickly search from our home page based on the name of the street or house number and find all listings for sale (our listings or any other real estate company). Pre-certified homes and the ability to search only for Pre-Certified homes. Refine search-ability. Perform a search and continue to drill down on new criteria like City. Find waterfront properties based on the name of lake or river. Search by specific subdivision name and see details and documents about subdivisions. Search for Hunting Land. Find all new properties based on a specific area that have come on the market in the last 7 days.   Unique SELLER Benefits That No Other Company Offers: Over 200,000 Buyers, on average, visit our website MONTHLY.  Sellers all get a custom login to our website that allows you to see the number of hits on your home for sale and run instant market analysis of other properties for sale similar to yours. When buyers search our website and view MLS listings, our company’s listings always come up first. Other real estate company web sites have no order so buyers see the competitor’s listings first. With our title company’s exclusive Closing Tracker, after an offeris accepted, you can access and track the processing steps of your listing right up to closing. Coldwellhomes.com


Property Webshotwww.ColdwellHomes.com :Property Webshotwww.ColdwellHomes.com Property Webshot on Coldwellhomes.com


Home Sale Process :Home Sale Process Initial interview Market Analysis Listing Agreement Condition Report Additional Disclosures Marketing Internet Contacts Open houses Showings Offer Written Negotiation Accepted Offer Earnest Money Loan Application Inspections Title Search Appraisal Loan Approval Final Walk Thru Closing Possession


Slide 13:The Pre-Certified Home Program ü Distinguishes your home from other homes on the market, giving it a competitive selling advantage ü Instills confidence in a buyer's decision ü Maximizes the value of your home The exclusive pre-certified home symbol Identifies your home as a pre-certified home: On your home's yard sign In all company print advertising On our state-of-the-art website, www.ColdwellHomes.com, which generates hundreds of thousands of unique visitors EACH MONTH Pre-Certified Home


Pre-Certified Home Components :Pre-Certified Home Components Pre-Certified Home Components Pre-Listing Home Inspection A home inspection and, if applicable, a well/septic inspection, performed by a state licensed inspectors) at the time your home is listed: ü Greatly reduces the possibility of a defect being identified after the purchase price has been negotiated ü Allows you to deal with defects before you set the list price ü Provides a written inspection report for buyers - a feature unique to our program ü Gives buyers a sense of confidence to offer a higher price ü Results in a better opportunity for a faster sale at a higher price with a smoother closing  Note: The buyer may still choose to have their own home inspection, but you have greatly reduced the risk of any unpleasant and costly surprises. Price may vary based on age, square footage and type of property. Call inspector for quote. Home Warranty Plan National statistics prove that a home with a warranty sells faster and for more money. This mechanical warranty: ü Covers many components of your home during the time of listing ü Transfers to the buyer at closing for one year ü Gives the buyer one main resource to contact for problems they may experience after closing ü Helps you reduce “after sale” liability Home Staging First impressions are everything! A home staging specialist is available for consultation. This specialist will: ü Provide expertise in staging your home to sell, not to live in ü Utilize what is in your home to create that important first impression Assist in preparing your home to look its best to maximize the value and minimize the days on the market While this is an optional part of the program, it has been proven to have great results.


Marketing Action Plan :Marketing Action Plan Information Sources Used By Buyers In Home Search Real estate sales professionals are the primary resource used by buyers in a home search. Source: The 2007 Wisconsin Realtors® Association Profile of Home Buyers and Sellers. Marketing Action Plan


Immediate Actions :Immediate Actions Within the first few days of listing your property, we will take the following initial steps to find a buyer for your property: Install lock box Coldwell Banker® The Real Estate Group, Inc. FOR SALE sign Place information on ColdwellHomes.com and two other nationwide websites Submit info to Multiple Listing Service (MLS) Place information on coldwellbanker.com Promote at Coldwell Banker The Real Estate Group, Inc. office meetings and agent to agent home tours Prepare and distribute property information flyers Your Sales Professional will present a specific plan for your property at your next meeting Marketing Activities


Marketing Strategy and Execution :Marketing Strategy and Execution Global Web Presence On or Through the Following Sites: ColdwellHomes.com Coldwellbanker.com REALTOR.com Openhouse.com Doorcountynavigator.com Doorcounty.com Doorcountyadvocate.com Eggharbordoorcounty.com Sisterbay.org Google Loopnet (commercial listings only) Trulia.com Yahoo.com Zillow.com FrontDoor LandAndFarm.com Homes&Land RiverHomesUSA.com Greenbaypressgazette.com Postcrescent.com TheNorthwestern.com Htrnews.com Fdlreporter.com Stevenspointjournal.com Wausaudailyherald.com Additional Local Presence through the Following Media: Door County Homes & More Door County Living Magazine Peninsula Music Festival Door County Advocate Door County Magazine American Folklore Theatre Door County Visitors’ Guide Company Billboard on Highway 42, South of Egg Harbor


Marketing Strategy and ExecutionContinued :Marketing Strategy and ExecutionContinued Other Services Written Showing Reports Written Advertising Reports Systematized Listing Procedures Online Marketing Presentations Vacation Rental Division (Renters are Potential Buyers) 24 Hours Voicemail Answering Services Coldwell Banker Proven Action Plan “Just Listed” Emails to Local Brokers MLS Broker Tour Weekend and/or Weekday Open Houses (if acceptable to Owner) Office Property Tour Constant Monitoring of Website through Leadrouter 4 Color Custom Brochures Other Opportunities for Exposure Recognizable Coldwell Banker Blue and White Sign Award Winning Office for Quality Service Consistently Ranking Among the Top Agencies in Door County Volunteer Involvement in Local Charities and Organizations 13 sales professionals with over 100 years combined real estate experience Highly Visible Office Location – Serving the Entire Peninsula REALTOR Members National Association of REALTORS Wisconsin REALTOR Association Door County Board of REALTORS


What Is The Best Price ObtainableFor Your Property? :What Is The Best Price ObtainableFor Your Property? We will assist you in determining the most effectivelist price for your property Buyers compare properties Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. Recently sold market data Reveals what buyers have actually paid for similar properties.  Currently for sale Shows properties competing for buyers’ attention right now.   Did not sell Demonstrates what buyers have not been willing to pay under current market conditions. The Best Price Attainable


Pricing Your Property :Pricing Your Property The Best Price Attainable The HIGHER a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.


Never Miss a Buyer for Your Home :Never Miss a Buyer for Your Home 93% of homebuyers surveyed felt a Sales Associate’s speed of response was a very important-second only to their knowledge of the purchase process. * Coldwell Banker The Real Estate Group, Inc has the edge of Lead Router and we go from inquiry of your property to response in minutes. Here’s how it works: *Source ©2007 National Association of REALTORS® Profile of Home Buyers and Sellers Buyer makes an Inquiry (from website, call in, etc.) LeadRouter automatically calls the Sales Associate on their Cell phone Without this program the inquiry could sit in webspace for more than 12 hours Sales Associate accepts the lead and contacts the Buyer Never miss a Buyer…


Personal Touch & Timely Response :Personal Touch & Timely Response You will hear from your Sales Professional regularly on the progress of our marketing activities. Results We will report the results of events such as open houses and property showings.   Trends We will discuss current trends in buyer activity, interest rates and competitive prices. Suggestions We will share suggestions from other real estate professionals who have previewed or shown your property.   Progress We will provide a weekly progress report on the promotion and sale of your property. The Sale Process


Important Negotiation Strategy :Important Negotiation Strategy In order to maintain the strongest negotiating position,we recommend that you do not discuss the following informationwith any buyers or other real estate sales professionals. Reason/Urgency for selling Willingness to consider an offer less than listing price Financing terms you would accept Personal property you might be willing to include (other than your stated inclusions) Any other confidential information The Sales Process


Real Estate Myths :Real Estate Myths Myth#1: It doesn’t matter which real estate agent lists your home.   TRUTH: It is critically important which agent you select to market and sell your home!! There are two major reasons why your selection of an agent is so important to your getting your house sold and getting the highest price and the least amount of inconvenience to you.   First: The real estate market is highly competitive with many other sellers competing for those few qualified buyers. Your Coldwell Banker The Real Estate Group, Inc. agent has a proactive marketing plan that can out-market your competition for those few buyers and is not someone who just throws up a sign, submits it to the MLS and then prays that it sells. Hire a Coldwell Banker The Real Estate Group, Inc. agent - an expert at marketing properties.  Secondly: It is important to have an agent with the education, experience, and know-how to anticipate problems and avoid them, but be able to handle them quickly and in a professional manner should they occur. Problems arise (and there’s a million things that can go wrong) and sellers who think they’re moving find out that the sale collapsed leaving them in a terrible predicament. If your home is picture perfect, you’ve priced it below market value, the market is strong, and you’re very lucky, you can probably list with anyone…but, why would you do that anyway? If a problem arises, you want to be able to have someone who knows how to get it solved and get you moving. That’s what you are paying for! Real Estate Myths


Real Estate Myths Continued :Real Estate Myths Continued Myth#2: You should select the agent who says he/she can get you the highest price. TRUTH: No! … Always select the agent on his/her credentials. Market value is a separate issue. Overpricing a home to get the listing is the oldest scam in real estate. Smooze the seller and compliment the home to get the listing, then ask for a price reduction 30 days later. You should insist on a written, well-researched computerized market analysis to determine the realistic amount your home will bear in today’s market and price accordingly. Never select an agent based solely on the price he/she recommends.  Myth#3: Commissions are negotiable TRUTH: No! Nationwide we have been hearing reports on real estate sales professionals cutting their commissions. Several factors play into that: Our Expertise. Coldwell Banker The Real Estate Group, Inc. prides itself on bringing you some of the best, most highly trained Realtors® in Northeast Wisconsin. All of our sales professionals attend a 2-week training program prior to going “out into the field.” They are also required to attend a 6-month rookie-training course to assure our standard of service. We also provided monthly education for even the most seasoned sales professionals to constantly keep them abreast on matters that are important to your home sale. We bring to our sellers the best and most advanced website available. We don’t get paid one penny unless your home sells! There isn’t a service we offer that we would be willing to “cut” so we could “cut” our fees. 2)  Services Provided. Coldwell Banker The Real Estate Group, Inc. is a true Full Service company. Our sales professionals provide full service, from contract explanation, marketing your home where it matters most, contract negotiation and complete follow thru. When you are dealing with the single biggest investment of your life why in the world would you cut corners? Real Estate Myths


Real Estate Myths Continued :Real Estate Myths Continued Myth#4: My home should be in every newspaper and home magazine in order to get maximum exposure to buyers.   TRUTH: No, Here’s why… One of the main reasons for hiring a professional full time real estate agent is because they are constantly studying the market and developing marketing strategies to fully expose your home to ready, willing and able buyers. When the Wisconsin Realtors Association conducted their survey of buyers and sellers for 2007 they determined where people first learned about the home they purchased. The chart on the next page shows you that the smartest place to “advertise” your home is 1) Within the real estate community, 2) Internet, 3)Yard Signs. Our own studies conducted within our Customer Service Department on prospective buyers calling in show a decline in calls coming in off of advertisements and an increase in calls coming in from Yard signs and Internet. In fact in the first quarter of 2006 we averaged 4435 showings set up by our Customer Service department with only an average of 19 calls a month off of Ads placed and an average of 179 calls from yard signs. Truth is with over 76% of buyers first starting their home search online the print ads are nothing more than fun to look at. That is why Coldwell Banker The Real Estate Group, Inc has developed and promoted the highly successful www.ColdwellHomes.com with over 200,000 unique visitors a month you have a high chance of finding that ready willing able buyer to purchase your home. Isn’t that what marketing is really about? It’s not about seeing your property in print for 30 seconds, but about advertising and marketing your property 24 hours a day, 7 days a week to true buyers! Real Estate Myths


We Are Ready To Go To Work With You! :We Are Ready To Go To Work With You! Your Satisfaction is our Top Priority! Coldwell Banker The Real Estate Group, Inc. Backed by the extensive resources and more than 45 years in the Real Estate business. Our 16 Neighborhood offices Benefit from the marketing expertise of our team of dedicated professionals.    My personal commitment I will devote my energy to meeting your needs, and keep you informed throughout the transaction. We’re Ready To Go To Work For You!