Nonprofit journalism

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https://donorbox.org/nonprofit-blog/nonprofit-journalism-funding/ NONPROFIT JOURNALISM - FUNDING, SURVIVING, AND THRIVING

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NONPROFIT JOURNALISM FUNDING SURVIVING AND THRIVING

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For most of the last century news media operated on a SIMPLE PREMISE

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BUILDING A READERSHIP By providing content Then selling the attention of that audience to advertisers

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PAST TWO DECADES Newspapers magazines radio and TV all had to adapt to A blossoming of an array of outlets on the web Many of them simply collecting and then disseminating news

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The traditional advertising-heavy funding model for media has been steadily plummeting for years CONTINUES TO DO SO

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Even those online news outlets have to start rethinking their business models

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WHAT EXACTLY IS NONPROFIT JOURNALISM

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Nonprofit news organizations tend to be investigative and analysis- focused rather than concentrated on breaking news

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NONPROFIT DESIGNATION IS PRIMARILY Legal framework Business structure

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Under the IRS section 501c3-501c9 a qualifying organization must invest any surplus revenue back into the organization rather than paying dividends to shareholders

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Institute for Nonprofit News nine years old itself boasts 180 members INN says there are about 200 nonprofit newsrooms in the U.S. in total The nonprofit news sector now pulls in almost 350 million in total annual revenue

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SO WHAT ABOUT THE FUNDING

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Nonprofits nonprofit news organizations tend to rely on charitable giving GRANTS AND DONATIONS

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Private foundations are an important source of funding for many news outlets

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60 IN THE US Non-profit news outlets derive at least half their budget from foundations

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This means that nonprofit media organizations across the great majority of states lack the funding necessary to fill gaps in newspaper coverage

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Individual donations of all sizes are still underdeveloped revenue streams for most nonprofit news organizations Revenue from membership makes up between one percent to less than a third of nonprofits’ revenue

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A CASE STUDY TRUTHOUT.ORG https://donorbox.org/nonprofit-blog/nonprofit-journalism-funding/

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Donorbox is a powerful fundraising software that is very simple and fast to set up Donorbox specifically encourages recurring donations Donorbox is free if you get less than 1k in donations in a month Donorbox also offers plug-and-play plugins for WordPress Wix Weebly and Squarespace DonorBox Features

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Nonprofit news organizations have an astonishing potential. They often use their resources efficiently and achieve remarkable results

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Nonprofit news organizations fill a crucial gap in information and knowledge sharing

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MORE INFORMATION Nonprofit Journalism Fundraising

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