Philadelphia Cultural Engagement Index

Philadelphia Cultural Engagement Index : 

Philadelphia Cultural Engagement Index Commissioned by The Greater Philadelphia Cultural Alliance March 20, 2009 Community Briefing

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Today’s Goals : 

3 3 Today’s Goals Introduce CEI Share Year One Findings

Objectives of the CEI : 

5 5 Objectives of the CEI Stimulate innovation Track engagement over time Inform cultural policy Reinforce culture as a recognized and valued component of a region’s quality of life

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6 Alan Brown Principal WolfBrown

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7 Part I Introducing the Cultural Engagement Index

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8 The Cultural Engagement Index is a holistic, longitudinal measurement system of cultural engagement in Greater Philadelphia

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9 Surveys the general population Factors in both frequency & importance Includes both audience-based and personal practice activities How is the CEI different from other studies of arts participation?

Questionnaire Design : 

10 Questionnaire Design Demographics Cultural activities Arts learning indicators Cultural role models Civic engagement

For each activity, both frequency and salience were measured. : 

11 For each activity, both frequency and salience were measured. Four Frequency Cohorts One Salience Indicator On average, how frequently do you…

Methodology : 

12 Methodology Representative sample of all adults 18+ in Greater Philadelphia 202 ZIP codes within a 20-mile radius of downtown Philadelphia Data collected both online and on the ground 2,907 completed surveys Will replicate data collection in two years

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Arts learning & skills acquisition Inventive engagement Interpretive engagement Curatorial engagement Attend live performing arts programs Visit art museums and art galleries Visit history and science museums Attend community cultural events Media-based consumption Nine Components of the CEI Audience-Based Personal Practice

The Goal – Doubling Cultural Engagement by 2020 : 

The Goal – Doubling Cultural Engagement by 2020 14

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15 Part II Key Observations from Year One

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16 Patterns of cultural engagement vary based on age, life stage, education and race.

Personal practice is significantly higher among younger adults, but falls off sharply : 

Personal practice is significantly higher among younger adults, but falls off sharply

Adults with children tend to have more active creative lives : 

18 Adults with children tend to have more active creative lives

For example, adults with children report higher levels of inventive activities : 

For example, adults with children report higher levels of inventive activities

While audience-based engagement increases with education, personal practice is consistent : 

While audience-based engagement increases with education, personal practice is consistent

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21 Attend museums, galleries, comedy clubs, poetry slams Social dancing All forms of curatorial/digital engagement Visit historic sites and museums Going to community ethnic or folk dances Make crafts, make videos

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22 Engagement levels for African Americans and Hispanics were found to be higher than those for Whites

Much of the difference is accounted for by higher levels of personal practice : 

23 Much of the difference is accounted for by higher levels of personal practice

Some examples of significant differences between Whites and African-Americans : 

24 Some examples of significant differences between Whites and African-Americans

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25 Cultural role models are a linchpin in the cultural system

People who can cite both in-family and out-of-family cultural role models engage at twice the level of those with neither : 

26 26 People who can cite both in-family and out-of-family cultural role models engage at twice the level of those with neither

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27 Higher civic engagement is directly correlated with higher cultural engagement

Five Indicators of Civic Engagement : 

28 28 Five Indicators of Civic Engagement

Observe the dramatic relationship between the CEI and civic engagement scores : 

29 29 Observe the dramatic relationship between the CEI and civic engagement scores

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30 Results indicate different engagement profiles for males and females

A few of the significant differences between the sexes : 

31 31 A few of the significant differences between the sexes

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32 Higher levels of personal practice are correlated with higher levels of attendance

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Taking music lessons is correlated with attending concerts…

…and between ‘making up my own dance steps’ and dance attendance… : 

…and between ‘making up my own dance steps’ and dance attendance…

…and between ‘rehearsing or performing in plays or musicals’ and theatre attendance… : 

…and between ‘rehearsing or performing in plays or musicals’ and theatre attendance…

…and between ‘taking photographs with artistic intentions’ and museum attendance… : 

…and between ‘taking photographs with artistic intentions’ and museum attendance…

…and between ‘exploring my family history’ and visitation to history or science museums. : 

…and between ‘exploring my family history’ and visitation to history or science museums.

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38 Summary Observations

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39 Investments in culture are also investments in civic engagement and quality of life A richer picture of cultural engagement appears when a broader definition of culture is used Personal practice correlates with higher levels of audience-based activity Communities of color are vitally engaged Engaging more adults with modest education levels suggests emphasis on personal practice activities The presence of children in the household appears to increase, not decrease, cultural engagement Keeping older adults engaged in personal practice is a key challenge Cultural role models are a key to increasing cultural engagement Summary Observations

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40 The CEI will enable us to monitor, adapt to, and initiate changes in creative practice over time

How can the CEI benefit your organization? : 

41 41 How can the CEI benefit your organization? Download the report from www.philaculture.org Look under ‘Research,’ then ‘Reports’ Consider how to involve your board, staff and artists in a discussion of the results Consider a structured reflection process Forward the report, and perhaps ask each person to write down what they think are the three or four most important implications for your organization Then circulate everyone’s reactions, and meet to discuss Contact Cultural Alliance staff with further questions and comments

Discussion Questions (handout) : 

42 42 Discussion Questions (handout) How can you capitalize on the surge of interest in personal creative expression? What other cultural programs should you nurture, advocate for, and collaborate with because they help to build a constituency for your own programs? Who are you not currently reaching? What programs, activities or partnerships would extend your reach? How do your choices about programming, venue and setting affect your likelihood of attracting different constituencies? What might you do to further differentiate your programs, or to develop different “product lines” geared for different audiences? What can your organization do to encourage and reward your constituents for introducing and involving their friends and family in creative and cultural activities? What additional questions would you ask of the public, or of your constituents, to further inform your thinking?

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Thank You : 

Thank You Free Library of Philadelphia Foundation Taller Puertorriqueño The Food Trust Pennsylvania Real Estate Investment Trust