2010 Cultural Engagement Index (CEI) Presentation

CEI2010: Philadelphia Cultural Engagement Index:

CEI2010: Philadelphia Cultural Engagement Index Public Presentation May 19, 2011

Objectives of the CEI:

2 Objectives of the CEI To provide the cultural community with a new, wider lens through which to see itself To create a measurement system that can detect changes in patterns of engagement over time To expose opportunities for increasing cultural engagement To stimulate innovation among arts and cultural organizations To focus public attention on culture as an indicator of quality of life

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3 It surveys the general population It factors in both frequency & importance It includes both audience-based and personal practice activities How is the CEI different from other studies of arts participation?

Methodology:

4 Methodology Geography: 20-Mile Radius of Center City 202 Zip Codes in 7 counties Consistent intercept locations in both years Over 3,000 residents surveyed, both online and in-person Substantial samples of African-Americans and Hispanics were gathered Worked with ArtsRising on additional questions and sampling of caregivers

Questionnaire Design:

5 Questionnaire Design Demographics 52 arts, cultural and heritage activities Civic engagement Attitudes and values

For each activity, both frequency and salience were measured.:

6 For each activity, both frequency and salience were measured. Four Frequency Cohorts One Salience Indicator On average, how frequently do you…

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Arts learning & skills acquisition Inventive engagement Interpretive engagement Curatorial engagement Attend live performing arts programs Visit art museums and art galleries Visit history and science museums Attend community cultural events Media-based consumption Nine Components of the CEI Audience-Based Personal Practice

Overall Results, 2008 - 2010:

Overall Results, 2008 - 2010

The CEI went up by 11 points between 2008 and 2010:

9 The CEI went up by 11 points between 2008 and 2010 100 = 2008 Baseline Average

Nine Components of the CEI - 2008 vs. 2010:

Nine Components of the CEI - 2008 vs. 2010 10 100 = 2008 Baseline Average

Large increases were reported for participatory activities:

Large increases were reported for participatory activities 11 132 128 119 124 117 105 & 116 123 106

But the largest increases were reported for online activities:

But the largest increases were reported for online activities 12 130 127 133 129

Salience increased at a higher rate than frequency, leading to overall increase in CEI:

13 Salience increased at a higher rate than frequency, leading to overall increase in CEI

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14 Online creative activities are increasingly a part Philadelphia ’ s creative life…

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15 … and the salience of these activities also increased dramatically

Key Findings by Artistic Discipline:

Key Findings by Artistic Discipline

Note the increase in importance for “listen to the radio”:

Note the increase in importance for “ listen to the radio ” 17

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18 The “ salience ” or importance of some dance activities increased significantly

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19 Frequency increased slightly for Theatre and Performance activities…

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20 …while salience also rose dramatically

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21 Frequency rose for visual arts and crafts

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22 The salience of visiting art museums and galleries and art/craft fairs increased

Frequency remained constant from 2008 to 2010 for History and Science activities:

Frequency remained constant from 2008 to 2010 for History and Science activities 23

…and for reading and writing activities:

…and for reading and writing activities 24

Key Findings for Demographic Cohorts:

Key Findings for Demographic Cohorts

Note the large increases in participatory engagement amongst African-Americans and Hispanics:

26 Note the large increases in participatory engagement amongst African-Americans and Hispanics 100 = 2008 Baseline Average

…and their population is growing (2010 vs. 2015 projection):

27 …and their population is growing (2010 vs. 2015 projection) Average age of residents in nine county area: White: 40 years old African-American: 33 years old Hispanic: 26 years old

Significant differences in CEI were observed across activities:

28 Significant differences in CEI were observed across activities 100 = 2008 Baseline Average

Personal practice accounts for a larger share of overall activity for younger adults :

29 Personal practice accounts for a larger share of overall activity for younger adults

Participatory activities are a pathway into the arts for young adults:

30 Participatory activities are a pathway into the arts for young adults 100 = 2008 Baseline Average

Caregivers of young children show a spike in cultural engagement:

31 Caregivers of young children show a spike in cultural engagement 100 = 2008 Baseline Average

Note the higher levels of engagement for caregivers, across a range of activities:

32 Note the higher levels of engagement for caregivers, across a range of activities 100 = 2008 Baseline Average

Summary/Review of Key Themes:

Summary/Review of Key Themes

Engagement in participatory activities is increasing…:

34 Engagement in participatory activities is increasing…

Participatory activities are a pathway into the arts for young adults. :

Participatory activities are a pathway into the arts for young adults.

The greatest increases in engagement were for online activities:

36 The greatest increases in engagement were for online activities

Caregivers with young children have more active creative lives. :

Caregivers with young children have more active creative lives.

Diverse audiences are highly engaged :

D iverse audiences are highly engaged

The live experience is highly valued… even if frequency is low :

39 The live experience is highly valued… even if frequency is low

Popular media is an entry point and lifeline to the arts, for some :

40 Popular media is an entry point and lifeline to the arts, for some

New audiences can be accessed at the intersections of art forms:

41 New audiences can be accessed at the intersections of art forms

New audiences can be accessed at the intersections of art forms:

42 New audiences can be accessed at the intersections of art forms

New audiences can be accessed at the intersections of art forms:

43 New audiences can be accessed at the intersections of art forms

Reflections (Tom Kaiden):

Reflections (Tom Kaiden )

Philadelphia is more culturally vibrant than the nation as a whole :

45 Philadelphia is more culturally vibrant than the nation as a whole

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46 The increasing importance ascribed to cultural activities is an energizing call for activism

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47