Workshop_Exhibitions Tool Kit, Nuts & Bolts

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Exhibitions Tool Kit: Nuts & Bolts Starting from the Ground Up:

Exhibitions Tool Kit: Nuts & Bolts Starting from the Ground Up

The New York Botanical Garden:

The New York Botanical Garden

Denver Botanic Gardens :

Denver Botanic Gardens

What is an exhibition?:

What is an exhibition?

PowerPoint Presentation:

an organized presentation and display of a selection of items the act of showing something in public a public display of art, products, skills, activities, etc.

What is interpretation?:

What is interpretation?

PowerPoint Presentation:

a way of communicating information to your audience an educational tool an explanation of specialized knowledge that visitors can understand and is relevant to them Most important: Interpretation is for visitors , not staff.

Denver Botanic Gardens / Urban Nature: A Collision of Environments, 2008:

Denver Botanic Gardens / Urban Nature: A Collision of Environments, 2008

Denver Botanic Gardens / :

Denver Botanic Gardens /

Denver Botanic Gardens / :

Denver Botanic Gardens /

Denver Botanic Gardens / Native Roots | Modern Form, 2011 :

Denver Botanic Gardens / Native Roots | Modern Form , 2011

Denver Botanic Gardens / :

Denver Botanic Gardens /

Denver Botanic Gardens / :

Denver Botanic Gardens /

Denver Botanic Gardens / :

Denver Botanic Gardens /

Denver Botanic Gardens / Kizuna: West Meets East, 2012:

Denver Botanic Gardens / Kizuna : West Meets East , 2012

Denver Botanic Gardens / Moore in the Gardens, 2010 :

Denver Botanic Gardens / Moore in the Gardens , 2010

The New York Botanical Garden / Moore in America (Maquette Exhibit), 2008 :

The New York Botanical Garden / Moore in America ( Maquette Exhibit), 2008

The New York Botanical Garden / Manolo Valdes Monumental Sculpture, 2013 :

The New York Botanical Garden / Manolo Valdes Monumental Sculpture, 2013

The New York Botanical Garden / Wild Medicine (Italian Renaissance Garden), 2013 :

The New York Botanical Garden / Wild Medicine (Italian Renaissance Garden), 2013

The New York Botanical Garden / Wild Medicine (Chocolate Encounter), 2013 :

The New York Botanical Garden / Wild Medicine (Chocolate Encounter), 2013

The New York Botanical Garden / Wild Medicine (IGPOTY), 2013 :

The New York Botanical Garden / Wild Medicine (IGPOTY), 2013

The New York Botanical Garden / The Orchid Show: On Broadway :

The New York Botanical Garden / The Orchid Show: On Broadway

The New York Botanical Garden / Haunted Pumpkin Garden, 2013 :

The New York Botanical Garden / Haunted Pumpkin Garden, 2013

The New York Botanical Garden / Darwin’s Garden, 2008 :

The New York Botanical Garden / Darwin’s Garden, 2008

The New York Botanical Garden / Darwin’s Garden, 2008 :

The New York Botanical Garden / Darwin’s Garden, 2008

The New York Botanical Garden / Emily Dickinson’s Garden, 2010 :

The New York Botanical Garden / Emily Dickinson’s Garden, 2010

Success:

Success How does your organization define success? Quantitative Qty people through the gate # of full tickets sold and/or member admissions Revenue from parking, café, shop, rentals, group tours Qualitative Interviews / articles

Logic Model:

Logic Model

PowerPoint Presentation:

Sometimes you begin with the message you want to deliver.

PowerPoint Presentation:

Other times, you address a specific space or opportunity.

Types of Exhibitions:

Types of Exhibitions Notice the variety in: scale cost type of venue layers of interpretation

Where to start?:

Where to start? Content Money Resources Which comes first?

Develop a Decision Tree:

Develop a Decision Tree Flow through conscious decisions starting with content generation followed by content providers, audience, venue, and final products.

Your Garden?:

Your Garden? Plants No living plants Objects Exhibition Idea Species Grow Buy Location Audience Special care Plant nerds? Plant novices? Art lovers? Programs Concerts Lectures Interactive activities MISSION Adults? Children?

NYBG:

NYBG Plants No living plants Art Books/Papers Conservatory Garden Grounds Exhibition Houses World of Plants Collections Curators Scientists Advisory Committee Guest Curator Security / Climate Control Healer’s Hut Bourke-Sullivan Display House Dodge Center Children’s Component Global Greenhouse Rare Book Room Window LoFaro Gallery Shop in the Garden Cafe Conservatory Courtyards Ross Gallery Programs Lecture Hall Seasonal Tents Conservatory Lawn Daffodil Hill Picnic Pavilions Science MISSION

Culture is Key:

Culture is Key Long Range Planning Group / top level Garden President Horticulture / Exhibitions (VP for Hort , AVP for Exhibitions, Curator of Content) Library / (Director of the Library and Exhibitions Librarian) Finance / (CFO) Marketing / (VP for Creative Services and Marketing) Public Relations / (VP for Communications) Visitor Services / (VP for Membership & Visitor Experience) Fundraising / (AVP for Foundation Relations) 2x monthly meeting Discussion of calendar (offerings, themes, variation from year to year) Progress on projects 1-5 years in advance Presentation of a rotating list of themes and ideas that get a “green light” for development Planning grants can be sought years in advance Loans of artwork and papers need a min of 18 months Growing certain plants takes 2+ years Group tours postcards are mailed 12+ months in advance

DBG:

DBG Outdoor Indoor Connected to outdoor? Gallery Artist Call to Artists/Juried Plant connection No plant connection Interpretive trail Audio/mobile tour Opening reception Artist talk Gates Court El Pomar Mitchell Hall Programs Lectures Classes/Workshops Film Music/Dance Tours

Culture is Key:

Culture is Key TEAMS VARY, BUT INTER-DEPARTMENTAL COMMUNICATION IS ESSENTIAL DBG EXHIBITS [CEO] Director of Exhibitions, Art & Interpretation Associate Director of Exhibitions, Art & Interpretation Coordinator of Exhibitions, Art & Registration Manager of Interpretation & Evaluation Digital Content Specialist Coordinator of Docent & Tour Programs Manager of School of Botanical Art & Illustration Depending on scale, consider participation from and impacts on: Operations Events Horticulture Education Finance Visitor Services Membership Development Retail / Merchandising Food service

Who will be on your team? (it takes a village) :

Who will be on your team? (it takes a village)

What resources do you have? :

What resources do you have?

Who is your current audience? Who are you looking to attract – or keep? :

Who is your current audience? Who are you looking to attract – or keep?

What are exhibitions like at your institution? :

What are exhibitions like at your institution?

NYBG Case Study #1: Botanical Art Show: :

NYBG Case Study #1: Botanical Art Show:

Partner with ASBA Determine exhibition dates and work backwards (4/19-9/21/2014) Select theme 2-3 years in advance Put out call for artists (fall 2011) Select jurors Set deadline for all digital files to be received (9/1/2013) Jury meets (10/3/2013) to narrow 240 entries to 46 Send letters to all artists (confirmed / declined) :

Partner with ASBA Determine exhibition dates and work backwards (4/19-9/21/2014) Select theme 2-3 years in advance Put out call for artists (fall 2011) Select jurors Set deadline for all digital files to be received (9/1/2013) Jury meets (10/3/2013) to narrow 240 entries to 46 Send letters to all artists (confirmed / declined)

Use all high res images to begin laying out the show Gather information on artists for a spreadsheet / initial object labels, intro panel Concurrently begin work on catalog essays, intro, and graphics Coordinate with PR, Marketing, Sponsorship / early Web Content, Press Release:

Use all high res images to begin laying out the show Gather information on artists for a spreadsheet / initial object labels, intro panel Concurrently begin work on catalog essays, intro, and graphics Coordinate with PR, Marketing, Sponsorship / early Web Content, Press Release

PowerPoint Presentation:

Simple dimensioned layouts / not CAD

Set delivery parameters with artists (deliver 3 weeks before opening, during a 1 week window) Create a submission form that the artist submits with the work (statement, object label info, insurance value, sale price) Arrange for art sales** Schedule art install crew Schedule volunteers to unpack artwork and write condition reports :

Set delivery parameters with artists (deliver 3 weeks before opening, during a 1 week window) Create a submission form that the artist submits with the work (statement, object label info, insurance value, sale price) Arrange for art sales** Schedule art install crew Schedule volunteers to unpack artwork and write condition reports

Double and triple check all plant names with your official sources Double and triple check all artist names with their entry forms Decide on any additional collateral and features – walking tour? cell phone audio tour? awarding medals? opening party? :

Double and triple check all plant names with your official sources Double and triple check all artist names with their entry forms Decide on any additional collateral and features – walking tour? cell phone audio tour? awarding medals? opening party?

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PowerPoint Presentation:

Botanical Art Show: Low cost Semi low visitation Added value for visitors Ties in to NYBG collections Mostly produced by unpaid staff Low tech Added features like the awarding of medals, catalog, garden walking tour, and cell phone audio tour bring a standard art show up a notch. Buzz from artists. Already asking what the next theme will be.

DBG Case Study #1: Indoor Space (Gates Gallery):

DBG Case Study #1: Indoor Space (Gates Gallery)  Call to Artists (Juried Exhibition)  Invited Artist (Curated)  Gallery Partnership  Collections Spotlight

DBG Case Study #1: Indoor Space (Gates Gallery) From Penstemons to Pines Call to Artists / Juried Exhibition:

DBG Case Study #1: Indoor Space (Gates Gallery) From Penstemons to Pines Call to Artists / Juried Exhibition

DBG Case Study #1: Indoor Space (Gates Gallery) Moore Inspired Call to Artists / Juried Exhibition:

DBG Case Study #1: Indoor Space (Gates Gallery) Moore Inspired Call to Artists / Juried Exhibition

DBG Case Study #1: Indoor Space (Gates Gallery) Moore Inspired Call to Artists / Juried Exhibition:

DBG Case Study #1: Indoor Space (Gates Gallery) Moore Inspired Call to Artists / Juried Exhibition

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (Gates Gallery) From Nature’s Studio: Textiles by Regina Benson Exhibit by invitation (curated)

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (Gates Gallery) Coleoptera and Friends: Paintings by Robert Spellman Exhibit by invitation (curated)

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (Gates Gallery) Coleoptera and Friends: Paintings by Robert Spellman Exhibit by invitation (curated)

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (Gates Gallery) Coleoptera and Friends: Paintings by Robert Spellman Exhibit by invitation (curated)

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (Gates Gallery) Riva Sweetrocket : Extraordinary; Robischon Gallery Local Gallery Collaboration

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (El Pomar Room) Botany Inside & Out: Early Printed European Books Helen Fowler Library Collection Highlights

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (El Pomar Room) Botany Inside & Out: Early Printed European Books Helen Fowler Library Collection Highlights

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (Gates Gallery) Illusions in Glass: Magic Lantern Slides Helen Fowler Library Collection Highlights

PowerPoint Presentation:

DBG Case Study #1: Indoor Space (Gates Gallery) Illusions in Glass: Magic Lantern Slides Helen Fowler Library Collection Highlights

PowerPoint Presentation:

Select an indoor space Consider limitations (light, events, traffic) Partner – with people, artists, or your collections Consider exhibit an excuse to engage community, garner press, talk to your audience (call to action) Maximize/economize wherever possible Submit to local calendars (online and neighborhood newspapers)

NYBG Case Study #2: Multi-venue:

NYBG Case Study #2: Multi-venue

Project Consultants:

Project Consultants Poetry Society of America, Studio in a School, and the Metropolitan Museum of Art Elizabeth Murray is a gardener and photographer who spent 25 years photographing Monet’s Garden. Her photos are on view in the Ross Gallery, exhibit catalog, and app. Scott Pask is a Tony Award winning set designer who studied Monet’s Garden in order to create the Conservatory set pieces. Our Monet’s Garden garden -wide exhibition is curated by Professor Paul Hayes Tucker from UMASS Boston, who is the world’s leading Monet scholar.

PowerPoint Presentation:

References

PowerPoint Presentation:

Choosing “Monet Green”

Monet’s Garden spring flowering palette:

Monet’s Garden spring flowering palette

PowerPoint Presentation:

Water lilies featured in July and August Monet’s Garden summer palette

Monet’s Garden fall flowering palette:

Monet’s Garden fall flowering palette

PowerPoint Presentation:

Monet’s “Paint Box Beds”

PowerPoint Presentation:

Multi-Venue Show: Higher cost Sponsorship opportunities, grant opportunities Rentals increase Group tours increase Product development High visitation A chance to revamp and show off the waterlily collection. Only 30-40% of all visitors saw the paintings. Statistics can be gathered from APP and audio tour. Project partners: Studio in a School, Poetry Society of America Reuse: Paint box beds, page turning machine, arches, etc.

PowerPoint Presentation:

DBG Case Study #2: Catalyst: Colorado Sculpture

PowerPoint Presentation:

Artists are typically truly inspired by a garden environment. Small programs can be meaningful, but be sure to consider the return on investment. 12 artists is a lot. It is okay if someone (including you) does not like an artwork – or an exhibit. Art is meant to foster dialogue. An exhibit can encourage exploration of unused garden spaces. Dictate traffic flow. Consider timing an exhibit (or even theming) with another major initiative at your organization.

Best Tips:

Best Tips Write a job description for interns or future staff members. Be a tease! Get your exhibitions planned and promoted so more people will know and visit! Become the keeper of the information (share) but always be the sole distributor. Take on curators, designers, and advisors as needed. You can’t know everything. Save and reuse. Plant tour signs. Armatures. Stakes. Labels. Filler plants. Keep a file of maps handy- electronic and paper. Schedule photo shoots with “models” at regular intervals during the exhibition. Have a few “go-bags” at the ready. Choose partners/artists wisely. Trust your gut. Play nice with colleagues. Get it in writing. Get images and permissions early. Understand limitations: time, staffing. Maximize events, economize time. Over prepare.

Go-Bag Tools:

Go-Bag Tools Spray cleaner Irrigation flags Flagging tape Tape measure Paint scraper Scissors Twine Double-stick tape Adhesive remover Dental Floss Velcro Fishing line Screwdriver Zip ties

Consider Your Organization:

Consider Your Organization

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