Campaign Evolution!

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Campaign Evolution!:

Campaign Evolution! How Today’s Funding Climate is Challenging You to Change Your Ways American Public Gardens Association * May 21, 2013

PowerPoint Presentation:

What is your campaign “hot topic?”

A TALE OF TWO GARDENS:

A TALE OF TWO GARDENS

Age of Garden:

Age of Garden Idea for Garden 1922; Dedicated 1929 Oklahoma Centennial Idea for Garden 1999; Open Saturdays 2009

Board size:

Board size 15 Board Culture evolution Visionary Fundraising Policy-Making

Previous campaigns:

Previous campaigns Oklahoma Centennial $8M to date – land, Phase work, operations. Not concentrated as campaign Bok Tower Gardens $4.5M in 1995-97 Education & Visitor Center

25-year Master plan:

25-year Master plan Bok Tower Gardens $12M working goal Phase I Oklahoma Centennial $16.5M working goal Phase I

Campaign counsel:

Campaign counsel Fundraising climate Major donor pool at start of campaign: Oklahoma Centennial Counsel hired 2012 Campaign start summer 2013 Bok Tower Gardens Counsel hired 2010 Campaign start fall 2011 Member households Less than 75 Less than 100 800 4,300

Starting out - challenges:

Starting out - challenges Bok Tower Gardens Old garden – no culture of philanthropy Limited track record of fundraising among leadership Shallow pool of prospects Board not connected to all sectors of potential funding community Limited track record of fundraising among leadership No concept drawings of garden projects Oklahoma Centennial New garden – no established long-term credibility Site location, nothing to see, road terrible Garden name awkward Board not connected to all sectors of potential funding community Large gift prospects are waiting for others to lead

Current challenges:

Current challenges Bok Tower Gardens Change of campaign counsel Keeping volunteers focused, moving, asking smartly going into Year 3 Snowbird syndrome- momentum Keeping pipeline filled with prospects Waiting on concept designs Public announcement October 2013 Oklahoma Centennial Re-branding of garden Keeping volunteers focused, moving fast, asking smartly Building cabinet leadership Building credibility via strategic, master, and financial plans Keeping buzz and momentum from the $8M already raised

PowerPoint Presentation:

Campaigns: What Not To Change

Tried and True, Oh So True …:

Campaigns are - always have been and always will be - Tried and True, Oh So True … Planning – For the Campaign: Feasibility Studies, Campaign Plans “Plans are useless, PLANNING is everything” ~ Gen. Dwight D. Eisenhower about relationships. Pre-Campaign: Strategic, Marketing, Financial

PowerPoint Presentation:

13

Some things never change!:

Some things never change! The magic number is: 14 25 Identification and Cultivation Leadership and Experience

Making the Case:

Making the Case It’s all about: 15 IMPACT Need And opportunity But now it’s about:

Benchmark study findings:

Benchmark study findings Among Large Gardens: 16 Are campaigns getting Bigger or Smaller? BIGGER, at least 30% larger Is the endowment component getting: Bigger or Smaller? SMALLER, 25% smaller

PowerPoint Presentation:

Campaigns: Changing Landscape

Signs of the times:

Signs of the times 18 2. Endowment fundraising – continuing challenge for all size organizations 3. More questions by leadership and donors 4. Flexibility in responding to leadership donors, as well as internal/external organizational emergencies is vital to campaign success. 1. Increased fiscal sophistication and planning are the next frontiers for non-profits Pre-, post- and during campaign Could sidetrack and slow down a campaign Possible deep reservations leading to passive-aggressive resistance

Trends in Capital Campaigns:

Trends in Capital Campaigns 19 Campaign committee expect more careful use of time The giving pyramid is getting STEEPER Social and digital media important for communication and participation Foundation giving is more complex because they change focus more often and greater competition for urgent human needs Corporate giving to campaigns is WAY DOWN

More Trends:

More Trends 20 Health and wellness – aging population Themes are changing Globalization – how do you make a difference? Outcome ( impact) -oriented philanthropy “Big data” – how do you fit in? Demographic changes – coming to a garden near you!

SUMMARY:

SUMMARY Preparation – more than ever 21 Execution – keep the basics Adaptability – the times they are a- changin ’

PowerPoint Presentation:

What is your campaign “hot topic?” Let’s talk.

THANKS!:

THANKS! Carrie Vesely Henderson, CFRE Development Director Oklahoma Centennial Botanical Garden Work: 918-289-0330 carrie@ocbg.org Richard H. Daley Partner EMD Consulting Group Cell: 928-301-2197 rdaley@emdconsulting.com 23 Joan Thomas, CFRE Director of Development Bok Tower Gardens Work: 863-734-1213 jthomas@boktower.org Greer Polansky Senior Consultant Direct inquiries to Rogge & Associates Work: 843-901-0185 dan@roggeandassociates.com © Copyright 2013 American Public Gardens Association. This presentation is intended for viewing only and should not be copied or re-distributed for further use.

PowerPoint Presentation:

No part of this presentation may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission of the American Public Gardens Association. Copyright © 2013 by the American Public Gardens Association. All rights reserved. The American Public Gardens Association V ision: A world where public gardens are indispensable APGA 2013 Garden Evolution Conference _______________________________________________

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