Benches Bricks Beauty Bounty

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Benches, Bricks Beauty and Bounty— the Pleasures and Pitfalls of Smaller-Scale Donor Naming Opportunities : 

Benches, Bricks Beauty and Bounty — the Pleasures and Pitfalls of Smaller-Scale Donor Naming Opportunities Madeline Dobbs, Moderator Susan Lacerte, Queens Botanical Garden Beth Anderson, Cornell Plantations Vanessa Roach, Elizabeth F. Gamble Garden

Introduction to Tributes and Memorial Gifts Presented by Susan Lacerte, Executive Director Queens Botanical Garden : 

Introduction to Tributes and Memorial Gifts Presented by Susan Lacerte, Executive Director Queens Botanical Garden

Parameters and Definitions: 

Parameters and Definitions “Smaller” Scale = $500 - $25,000 Take your organization beyond “transactions” to donor development Allow people to deepen their relationships with your organization Is a Great place to start—or to EVOLVE to! Unrestricted vs. Restricted Funding General Operating Support (GOS) vs. Programmatic Support vs. Capital and Endowment Support

First Example Found: Jewish National Fund: 

“Israel is one of only two countries in the world that entered the 21 st century with a net gain in its number of trees. But Israel as not blessed with natural forests; its forests are planted by hand. Since it was established in 1901, JNF has planted more than 240 million trees, covering more than 250,000 acres”—creating “green lungs.” First Example Found: Jewish National Fund

1984: Texas DOT engineer started a volunteer campaign to control litter Campaign spread to 90,000 groups in 49 states, Japan, Puerto Rico, Canada, New Zealand Volunteer activity spurred commercial development—AHMC Adopt A Highway Maintenance Corporation Sponsorship vs. Adoption 1 st Club to adopt: on 10 th anniversary! Tyler Civitan Club

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Connect Donors with something they can see…for all occasions…and amounts! Tribute Wall $2,500 & $5,000 Supporter: $10,000+ Patron: $25-50,000 Sponsor: $50-100,000 Create an Honorary Fund Set a Goal ($500 minimum suggested) Wedding Favors included! Stickers, bookmarks, scrolls-- and envelopes for donations!

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Know what the competition is offering! $35: 10 trees planted $250: 150 trees planted Forest Stewards Circle at levels from $1,000 to $10,000

Connect Mission and Marketing… “Your trees will be silent sentinels, honorable monuments, and for decades to come, active participants in nature’s plan.”: 

Connect Mission and Marketing… “ Your trees will be silent sentinels, honorable monuments, and for decades to come, active participants in nature’s plan .” “Over the course of 50 years a single tree can: generate $31,250 of oxygen, provide $62,000 worth of air pollution control, recycle $37,500 worth of water, control $31,500 worth of soil erosion.” “Every dollar plants a tree in one of our nation’s forests.”

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“This is something everybody can enjoy, and it’s a gift that will last long into the future. I can’t be happier about it.” — Byrle Gross

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A Bench for Bill Bratton, former NYC Police Commissioner, by his wife Consider Capacity Set Goals 2,000 of 9,000 Benches adopted Various styles Most $7,500 Rustic $25,000 Program Established 1986

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Prospect Park Commemorative Bench Program Established in 2001 to create a permanent fund to maintain and endow the care of Prospect Park benches and their surrounding plantings. $2,500 to adopt an existing bench $5,000 to install a new bench Commemorative Tree Register Seegraber, Elizabeth Francis First Birthday American Linden/Concert Grove Second Birthday Sugar Maple/Concert Grove Third Birthday Magnolia/Bartel-Pritchard Circle Fourth and Fifth Birthdays Shingle Oak/Bartel-Pritchard Circle Sixth Birthday White Pine/Bartel-Pritchard Circle Seventh Birthday White Pine/Prospect Park West at 13th Street Eighth Birthday American Holly/Acito Site Ninth Birthday Tulip/Bartel-Pritchard Circle Planted May 1997 Tenth Birthday Spruce/Prospect Park Southwest and 10th Avenue Planted April 1998 Eleventh Birthday White Oak/Prospect Park Southwest Planted April 1999 Twelfth Birthday White Pine/Prospect Park Southwest and 10th Avenue Planted May 2000 Thirteenth Birthday Scots Pine/Prospect Park Southwest Planted April 2001 Celebrate various occasions! Let people see!

Be Creative! Universities provide many models, too: 

Prospect Park Adopt a Horse: $10,000 Groom a Horse ( for one season) or a: Lion, Reindeer, Giraffe or Chariot: $1,500 Jumping Horse: $1,000 Standing Horse: $500 Be Creative! Universities provide many models, too Memorial Book $50+ Memorial Locker In new Field House $1,500

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Gorilla: $50 Adoption Certificate you download Critter Picture you download and print Animal Fact Sheet you download and print Gorilla Family: $100 All above plus $10 Gift Shop Certificate Gorilla Band: $250 All above plus $20 Gift Shop Certificate Gorilla Experience: $1,000 All above plus $50 Gift Shop Certificate 2 San Diego Zoo or Safari Park Tickets Private Zookeeper Talk Digital photo of you at the zoo!

Learn from the Private Sector, too! (or did they learn from us?!): 

Learn from the Private Sector, too! (or did they learn from us?!) Connects to harvest Offers delicious products Invites you into the process Engaged school children to help do the mapping

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Receive all the products from your tree! With each adoption you get: An adoption certificate and booklet about your tree A Spring Package containing all the extra virgin olive oil from your tree An Autumn Package containing a set of 3 flavored extra virgin olives oils Plus LOTS of other products available for purchase! Recipes given on the website

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EKOvoluntourism How on Earth Do We Restore the Earth? By transforming concern for the environment into positive “boots on the ground” actions with successful, tangible, restoration results. Adopt an Acre You can help restore some of North America’s most important ecosystems.

Survey Results Presented by Beth Anderson, Director of Development Cornell Plantations : 

Survey Results Presented by Beth Anderson, Director of Development Cornell Plantations

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Survey Results

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Length of Time Program Offered (41 institutions)

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Trees 65% Donor Wall or Plaque 55% Benches 95% Bricks 25%

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Bench Gift Levels (42 Institutions)

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Tree Gift Levels (29 Institutions) Cornell Plantations, NY

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Brick Gift Levels (11 institutions) Morton Arboretum, IL

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Memorial Grove, Green Bay Botanical Garden (Green Bay, WI) $500 gift to have name engraved on one of the pillars.

UC Davis Arboretum Mosaic Oak Plaque, $1,500: 

UC Davis Arboretum M osaic O ak Plaque, $1,500 Chicago Botanic Garden Summer Concert Dedication, $500

Benefits Offered to Donors: 39% offer a recognition event : 

Benefits Offered to Donors: 39% offer a recognition event

Communication with Donors : 

Communication with Donors Annual Update When there is a problem When the tribute must end Other Bench 18% 39% 18% 29% Tree 27% 27% 15% 23% Name on Donor Plaque or Sign 27% 27% 5% 27% Brick 20% 10% 0 70%

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In Perpetuity Only for Life of the Item One Year's Season Other Bench 46% 23% 0 31% Tree 23% 55% 4% 18% Name on Donor Plaque or Sign 61% 17% 5% 17% Brick 80% 20% 0 0 Institutional Commitment

Best Practices & Considerations from the Field Presented by Vanessa Roach, Executive Director Gamble Garden : 

Best Practices & Considerations from the Field Presented by Vanessa Roach, Executive Director Gamble Garden

Benches: 

Benches Great Opportunity! Inviting and needed on most properties A lovely place to visit in memory or in honor of a loved one Different locations could offer different gift amounts Keep in Mind… Costs to install and maintain a bench range from $50 - $5,000 15% would have raised the price of benches to cover the indirect and direct costs 34% said the staff time involved was 15+ hours Plan ahead so you don’t run out of space Use a protective stain to increase longevity Encourage happy messages (in memory can be depressing)

Trees: 

Trees Great Opportunity! People enjoy visiting trees they have donated As a new garden this can be an easy way for people to give & to get the trees planted Smaller $ point make trees a great option to get people engaged & build a pipeline of future larger donors Keep in Mind… Costs to install and maintain a tree range from $10 - $2,500 18% would have raised the price of trees to cover the indirect and direct costs 15% said the staff time involved was 15+ hours Replace trees or not? As trees die some move the plaque text to a wall Too many tree tags are unattractive and cumbersome to maintain

Plaques: 

Plaques Great Opportunity! An easy way to engage donors of a variety of $ levels Plaques can be updated at any time, and many for a very reasonable $ Keep tags/labels/signs more contained in a garden Keep in Mind… Costs to install and maintain plaques range from $1 - $1,500 7% would have raised the price of plaques to cover the indirect and direct costs 47% said the staff time involved was 15+ hours Don’t want ‘tombstones’ throughout the garden

Bricks: 

Bricks Great Opportunity! Install bricks twice a year and have a celebration, include a map (previous) A special permanent reminder of someone special A place to visit They don’t die Keep in Mind… Costs to install and maintain a brick range from $20 - $500 25% would have raised the price of bricks to cover the indirect and direct costs 14% said the staff time involved was 15+ hours Bricks tend to fade quickly, pay for superb engraving to last

Best Practices & Considerations *: : 

Best Practices & Considerations *: 1 Develop low/middle/high gift options for a broad appeal 2 Think twice, price high 3 Space constraints? Set a limit for the quantity of benches 4 Have program, policies and staffing well in place before launching 5 Think about long-term maintenance, don’t lock future staff into a tough spot just to boost donations now 6 Honor historical dedications, keep meticulous records 7 Don’t place tombstones all over, a named endowment fund is the best option and it lasts longer 8 Each dedication is a mini-event, be prepared for the time and effort 9 Get board and friends to buy into the program at the start build momentum 10 Keep very accurate records * In no particular order. And both pros and cons for Benches, Bricks, Beauty and Bounty!

©Copyright 2013 American Public Gardens Association. This presentation is intended for viewing only and should not be copied or re-distributed for further use. : 

© Copyright 2013 American Public Gardens Association. This presentation is intended for viewing only and should not be copied or re-distributed for further use. DISCUSSION Your questions and comments are welcome!

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No part of this presentation may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission of the American Public Gardens Association. Copyright © 2013 by the American Public Gardens Association. All rights reserved. The American Public Gardens Association V ision: A world where public gardens are indispensable APGA 2013 Garden Evolution Conference _______________________________________________