Public Gardens and Tourism

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Growing garden tourism:

Growing garden tourism A Regional Perspective Lewis Ginter Botanical Garden Beth Monroe, Public Relations & Marketing Director Bethm@lewisginter.org; @ bethrmonroe

PowerPoint Presentation:

Greetings from Lewis Ginter Botanical Garden!

Location:

Location Richmond, Virginia Within day’s drive of two-thirds of U.S. population Minutes from Interstate 95, major North/South Corridor

History:

History Lewis Ginter (1824 – 1887) Lakeside Wheel Club Circa 1884

Ties to Cycling:

Ties to Cycling Richmond: Site of World Cycling Championship 2015 Press Conference Global audience: 300 million “Beautiful RVA”

Visitation (2012) :

Visitation (2012) 347,205 Visitors $11 adults; $7 children 14,000 member households

Garden at a Glance:

Garden at a Glance 30 th year in 2014 80 acres; 68 FTE staff 12+ themed gardens Year-round events & exhibits Diverse audiences: Special “ Fidos ” events

Case Study:

Case Study Sharing the LOVE: Virginia Tourism Corporation

PowerPoint Presentation:

Forbes.com: “[ Virginia is for Lovers ] is one of the top ten tourism marketing campaigns of all time .” LOVE artwork: 8 feet high; #LOVEVA

Dominion GardenFest of Lights:

Dominion GardenFest of Lights Holiday light show Half-a-million lights, displays & activities One of the most-visited times at the Garden

Press Conference:

Press Conference Children from local daycare Parade to site of LOVE artwork in the Garden

PowerPoint Presentation:

LOVE in Lewis Ginter Botanical Garden’s Rose Garden

Media Coverage :

Media Coverage Cover of Richmond Times-Dispatch Metro section Readership: 117,000 Value: $30,000 Great advance publicity

Media Coverage :

Media Coverage Spread in Arrive Amtrak’s onboard magazine 1,402,200 Adult Readers Per Issue

Results:

Results 68,000 visitors to GardenFest 2011: an all-time high to that point Social Media engagement; #LOVEVA Images continue to be used

Virginia Tourism Corporation:

Virginia Tourism Corporation Best State Travel Website (2012) Special Features: Virginia Green designates environmentally friendly

Packaging:

Packaging 100 Miles of Lights: holiday lights from Richmond to Virginia Beach I ncludes Lewis Ginter Botanical Garden & Norfolk Botanical Garden

Richmond Region Tourism :

Richmond Region Tourism Conservatory: an iconic image for region Garden featured in promotional materials and video

LGBT Community:

LGBT Community Rainbow Over Richmond: Lesbian, Gay, Bisexual & Transgender Travel Spearheaded by RRT; ads, PR & social media Advertising: 3.6 million impressions; 12 story placements resulting in 1,793,782 impressions LGBT Market: generates more than $65 billion in U.S.

Henrico County Tourism:

Henrico County Tourism Just unveiled website & app geared to sports tourism Audiences: Parents & Tournament Planners

Press Tours:

Press Tours

Historic Garden Week in Virginia :

Historic Garden Week in Virginia Garden Club of Virginia; 47 garden clubs; 200 private homes & gardens 25,000 visitors from around the world Garden had extended hours Wednesday night of HGW; 400 guests; 33 used ticket for $1 off

Garden Tourism Is GROWING ON US:

Garden Tourism Is GROWING ON US “As the world’s green patches grow smaller and smaller, garden vacations grow in popularity.” Travel Channel

:

“Top 10 North American Garden Worth Travelling For”

Richmond’s Garden Trail?:

Richmond’s Garden Trail? Richmond Times-Dispatch Public Square on T ourism: three-minute presentations Garden Trail: Honorable mention Itinerary of garden, nature & outdoor-related experiences Results already!

Next Steps:

Next Steps Keep collecting data & “own” our power & influence Work within our local communities, with other gardens & APGA Share the love of Garden Tourism!

The Butchart Gardens:

The Butchart Gardens A Tourism Destination Garden Dave Cowen General Manager

Developing the N. America Garden Tourism Market…:

26/06/2013 APGA – The Butchart Gardens as a Tourism Destination Developing the N. America Garden Tourism Market… Is important to The Butchart Gardens Should be important to all Public Gardens We did not place this Korean ad!

Outline:

26/06/2013 APG A– The Butchart Garden as a Tourism Destination Outline How Butchart links to the Destination of Victoria BC Product overview the importance of being culturally important and authentic PR/Sales/Marketing initiatives to engage with: Tourism Industry Locals, who in turn engage with tourists

Mission:

Mission Beauty, Hospitality Staff & Stewardship

A place Where locals…:

A place Where locals… Become FANS Feel ownership, connection Love to buy 12 Month Passes Show TBG off to Friends & Visitors

PowerPoint Presentation:

And we know that tourists flow where locals want to go!

Link to your city destination:

Link to your city destination

Linking to your City Destination…:

26/06/2013 APGA – The Butchart Gardens as a Tourism Destination Linking to your City Destination… Are you close to a themed route or attraction cluster? Does an inventory of local experiences exist? Are there opportunities to package with transportation and hotels into 1, 2 or 3 day itineraries?

Victoria British Columbia:

Victoria British Columbia

Our Experience:

Our Experience

In every season… :

In every season… We are committed to beauty and colour in the gardens

Tourism Vital Stats :

26/06/2013 APGA – The Butchart Gardens as a Tourism Destination Tourism Vital Stats The Butchart Gardens is Export ready – we are able to receive international visitors every day of the year; have guides in 17 languages National Historic Site of Canada Nearly one million paid visitors annually

Key N & S American Markets :

26/06/2013 APGA – The Butchart Gardens as a Tourism Destination Key N & S American Markets 1. Victoria 2. Vancouver In Broad Terms: 3. Seattle 1. Canada 4. Calgary 2. All over US* 5. Edmonton 3. Mexico 6. Toronto 4. Brazil** 7. Portland *US is a key high volume market 8. San Francisco **Small but growing! 9. Texas

Key Long Haul Markets:

26/06/2013 APGA – The Butchart Gardens as a Tourism Destination Key Long Haul Markets UK Australia France Germany China Japan India Korea Russia

Visitors are interested to know that…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Visitors are interested to know that… For 109 years The Gardens has been a private family-owned business TBG does not apply for any grants and we are not supported by a foundation We run as a stand alone, self-sustaining business; in the black, no loans, with a reserve and we live within our means The Butchart Gardens is owned by the great grand-daughter of Jennie Butchart

PowerPoint Presentation:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination About 500 staff at peak Many different trades Reached visitation of 1.3 million well before the Internet was invented!

Why is The Butchart Gardens a Destination? :

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Why is The Butchart Gardens a Destination? Reputation of good service and high quality horticulture that has been promoted by local fans and is now assisted by traditional Sales & Marketing and growing Digital Marketing Now we see the power of ‘word of mouth’ transfer to Twitter and TripAdvisor, so we ‘double down’ on beauty, hospitality and fun in the gardens

PowerPoint Presentation:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Our primary market is comprised of the visitors we have on site at any one time

PowerPoint Presentation:

Exploring The Butchart Gardens at all stages of life!

Connecting to the tourism industry :

Connecting to the tourism industry

Momentum…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Momentum… For many years The Gardens has worked with Tourism BC, the Canadian Tour Commission, met with Tour Operators, and… We are now included in some of the major Canadian tour series that include Niagara Falls and the Rocky Mountains

Going Forward…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Going Forward… We continue to build on current awareness and convert, and awards help! Thank you Canadian Garden Council for being named two years in a row to the list of ‘Top 10 North American Gardens Worth Traveling For’

Why is such recognition important?:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Why is such recognition important? Such a list shows key clients in our export markets they can build a world class garden itinerary in North America Show this list to a market that understands gardens are a travel motivator and VOILA – you’ve improved your market and you have another product to sell!

Staff work with and participate in…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Staff work with and participate in… All levels of CVB and Destination Marketing Organizations: FAMS! FAMS! FAMS! Tourism Marketplaces in Mexico, Australia, UK and Asia to build direct connections with Tour Operators Travel Media and Garden Writers

Staff work with and participate in…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Staff work with and participate in… Wedding & Event Marketplaces BC Garden Tourism Coalition, Canadian Garden Council and Canada’s Garden Route

Staff work with and participate in…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Staff work with and participate in… Cruise marketplaces and local Harbour Authority And of course, we work directly with large tour operators to attract Group and Independent travelers Specifically, we work with inbound Receptive Operators who have key relationships in long haul source markets like China and India

Most importantly…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Most importantly… It is through our tour operator relationships that we truly reach globally…. …and a close second is our relationship with key transportation operators with whom we package And lastly, we exhibit at key consumer shows that touch seniors and the Bridal Market, as well as garden-related consumer shows in our key markets of: Seattle, Portland, San Francisco, Calgary and Toronto

In Our Home Town…:

In Our Home Town…

Locally We…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Locally We… Continue to build value for our 12 Month Pass holders Have profitable Special Events that reach new audiences and generate ‘one more visit’ Focus on Family Friendly pricing

Locally We…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Locally We… Partner with local Chamber of Commerce to operate the Peninsula Attraction Connector – a free shuttle bus connecting attractions & ferries Work extensively with local newspaper and radio for general promotions and contesting Partner with our local hockey team and are increasing our arena presence

Locally We…:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Locally We… Extend lots of community outreach and support Collaborate with local gardens through the BC Garden Tourism Coalition and Vancouver Island Garden Trail

Social Media & Digital Marketing:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Social Media & Digital Marketing We’re catching up! We’ve always done it, but we’re getting more strategic after auditing our ‘digital presence’ Hiring a full time social media marketer New website coming soon!

Non-Traditional Partners :

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Non-Traditional Partners Find them! Universities for educational tourism Real estate contesting

Conclusion:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Conclusion Public Gardens ARE a travel generator!

Conclusion:

26/06/2013 APGA - The Butchart Gardens as a Tourism Destination Conclusion We encourage you to: Work with your DMO’s/CVB’s Develop themed routes and packages Cooperate with other gardens and your DMO’s to build a cohesive digital presence

And lets work together….:

And lets work together…. To build a North American Garden Tourism market!

see you soon! Thank you!:

see you soon! Thank you! Dave Cowen General Manager DaveCowen@ButchartGardens.com Dale Ryan Director of PR, Sales & Marketing DaleRyan@ButchartGardens.com www.ButchartGardens.com P: 250-652- 4422 F: 250-652-3883

Public Gardens and Tourism: A Match for Success. :

Public Gardens and Tourism: A Match for Success . By Dr Richard W. Benfield Professor – Geography Central Connecticut State University New Britain, Ct. 06109 A Presentation to the Annual APGA Conference Scottsdale, Az. May 23, 2013

Todays presentation: Tourism 101 as a basis for Garden Tourism:

Todays presentation: Tourism 101 as a basis for Garden Tourism What is Tourism? Types of Tourism World Tourism Patterns and the USA Domestic Tourism Tourists in the Garden Why do they come to your garden? TAMS Novelty and Intellectual Stimulation in three Gardens

Sources::

Sources: http :// web.ccsu.edu/faculty/benfield/default.htm The Book

What is a Tourist? :

What is Tourism? "Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes .“ Nothing about O/N, Purpose/distance/min Time International Domestic In the USA 95 % domestic and 5% International What is a Tourist? There are two types of Tourist:

International (In-bound)Tourism:

International (In-bound)Tourism In 2012 it is believed that International Tourism surpassed the 1 billion mark (1 in seven of the world’s population travelling) #1, 2, or 3. (Oil, Agriculture) The US had 66.6 million foreign visitors (2012) of whom 29.6 were overseas visitors thus 6.4 % (down from 7.9% in 2000) of all the world’s arrivals

I Tourist Arrivals and II Tourism Receipts:

North America in 2011 recorded below-average growth (+3%), although this still represents an increase of 3 million tourist arrivals. The United States benefitted the most with a solid growth of 4 %, while Mexico (+0.5%) and Canada (-1%) recorded flat results. I Tourist Arrivals and II Tourism Receipts

III Top Spenders:

III Top Spenders

International Travel into the USA:

International Travel into the USA

A TALE OF TWO TOURISTS:

A TALE OF TWO TOURISTS The English 3 X sugar consumption Love gardens more than Americans Do not tip Package and Travel Agent key Long planning Extensive Travel section in Newspapers More adventuresome and brave Germans Plan Drive ( Motorhomes ) Very Knowledgeable on American History esp. Native American Drink Beer NOT service oriented Lesser garden attraction but perhaps more visitation

Domestic Tourism I:

Domestic Tourism I Key facts 75% travel by car Most popular activities (Like not seen as participatory (= doin ’ somethin ’) visiting relatives; (2) shopping; (3) visiting friends; (4) fine dining; and (5) beaches . Usually stay away for 3.3 nights (58 in hotels) Av Party Size = 2.6 persons Travel Av 968 miles Spend: $ 760.00 pp

What do Domestic Tourists Participate in ?:

What are the top five participatory activities of Americans on vacation? What do Domestic Tourists Participate in ?

Domestic Tourism:

Domestic Tourism 95 % of all US tourism is domestic 75% Road 18-21 % Air (70 % of all airline passengers are tourists) 2% rail 1 % bus Road is the most popular…but it is surprising how tourists manage to survive…

The key issues in Road travel:

The key issues in Road travel Gas Prices Signage Food Safety

Travel by road:

Travel by road 3.3 nights average stay in a hotel Average distance traveled 968 miles -56 % stay in Hotel/Motel - 38% in Private Homes - 5 % RV or Tent - 4 % Time Share or condo

Domestic Travel II:

Domestic Travel II Leisure Travel 75 % (That’s right 70% of all people on a plane are leisure travelers) Business 14% Combined 8% And they go : Winter 20% Spring 23 % Summer 33% Fall 24% (So winter and “ shoulder” seasons are very important)

TOP US DESTINATIONS by the numbers:

TOP US DESTINATIONS by the numbers 48 million Las Vegas and Orlando Region. National Parks 17 million Blue Ridge Parkway 3 million Grand Canyon, Yosemite Botanic Gardens 78 Million

Domestic Travel III:

Domestic Travel III Note the dog days ( for Hotels) of less than 8 % of travel ( Nov, Jan, Feb ) Xmas lights in the Garden anyone? Generally, this is much more spread out than 10 years ago

The desire to vacation in America I How they do it…:

The desire to vacation in America I How they do it… 1995 76 % took a trip Average Traveler takes 4.5 trips per year 95-97% of travel is domestic 90% use a credit card (VISA the most popular) Use it for Shopping Dining Hotel Accommodations Travelers cheque use declined from 46 % 36 % (1995-6) 58 % use Travel Agent in 2000 (down from 75%)

The desire to vacation in America II General Motivators:

The desire to vacation in America II General Motivators Women rank highest on all motivators (They make the travel decisions) Personal enrichment very important STRESS AND FAMILY TIME are expressed as the biggest motivators to travel

Which are the better ads?:

Which are the better ads?

The desire to vacation in America III How was the vacation?:

The desire to vacation in America III How was the vacation? What is the most common complaint for what SPOILS a vacation? “The hotel was run down and dirty” People are more active on vacation (participation rates) than in the past, more spontaneous, more independent and More difficult to please !!! Satisfaction Rates

Satisfaction Index:

Satisfaction Index DOMESTIC Hawaii Alaska Colorado N. California (SF) Washington State INTERNATIONAL Bermuda British Columbia (Canada) Australia Rural England London Satisfaction Index for Botanic Gardens … Over 90% rate the floral displays above average and Almost as many (83%) rate the educational benefit above average. In a rating of all facets of the visitors garden experience (special exhibits, café, gift stores where applicable), over 96% rate their experience highly and say they are likely to return to a garden .

The desire to vacation in America IV Where they vacation:

The desire to vacation in America IV Where they vacation What are the favorite vacation spots? Domestic International

Favorite Destinations for Americans:

Favorite Destinations for Americans DOMESTIC Florida (but only in the $40-60,000 range) Hawaii California Nevada Colorado INTERNATIONAL Italy Bahamas Germany (primarily from mid-west) London France

The desire to vacation in America V The Market-The Family:

The desire to vacation in America V The Market-The Family 73 % of all travel is in a family Theme Parks and Beaches are highest in demand, but for those families with children under 10 they must have ROMANCE also (Hence childcare/supervision) Those with children over 10 romance not so important …go figure Gaming: 1994 12% with young children and 18 % with older children 1995 22% with young Children and 24 % with older children Gaming and children becoming acceptable

The Tourism Market VI -Honeymooners:

The Tourism Market VI -Honeymooners 3.9 million honeymooners in the US per year Spend on average 8.1 nights (days?) on Honeymoon (2 weeks the norm ) On average, US couples spend $25,656 for their wedding. However, the majority of couples spend between $19,242 and $32,070 . This does not include cost for a honeymoon Top Destinations: Hawaii 1. Greece Florida 2. Britain C ouples spend an average of $4,466 on their getaway. This is reportedly about three times as much as the average U.S. adult spends on a vacation. Luxury honeymoons comprise 15 percent of the market, with couples spending an average of $9,954 for an 11-day excursion. Sixty-two percent of couples pay for most of their honeymoon without assistance from others.

The Market – Seniors (15% of the US population  20%):

The Market – Seniors (15% of the US population  20%) More intuition less reason More durable first impressions…not easily fooled More information needed They make decisions More resistance to absolute propositions More sensitive to images and metaphors …including sex Receptive to narrative presentations Want a range of benefits Travel in all seasons, for longer periods Spend 33% more than any other group In essence more sophisticated and adventuresome

The Tour Operator Community (NTA):

The Tour O perator Community (NTA) 16 % of all overseas use a tour operator 46% of all NTA operators (690) have a garden in their offering 66% of respondents on one tour operators brochure say “The Garden portion” made them come on that tour High senior component with 33% more disposable income than the average (They buy for their grandchildren) (Clean) Washrooms and Seating in garden very important

Tourists in The Garden:

Tourists in The Garden I think there are three types of tourist garden: Destination Garden (Montreal, Longwood, Butchart ) Regional Garden ( Olbrich , Filoli , Berner , Lewis Ginter ) A regional destination garden (NYBG, Atlanta, Fairchild, Bellingrath )

(Non-local?)Tourists in the Garden (APGA):

(Non-local?)Tourists in the Garden (APGA) General patterns: 93% come by car Stay 2-3 hours Part of an overall visit to region 43% have visited other gardens in last 6 months Older demographic and predominantly female 78% rate value for money above average …. Thought for today: maybe gardens do not charge enough! > 66% visit the gift store, in the gardens where there is one, If the garden has a café more than half of visitors do not go in!

Motivators (“Why do they come?”):

Motivators (“Why do they come?”) USA Enjoy Outdoor beauty 73 % Butterflies and other special events 55% To enjoy a day outside 49 % Visit Conservatory 39 % Bring out of town guests 30 % Learn about plants and gardening 28 % Celebrate special occasions 24 % Learn about rainforests 12 % Attend meeting 7 % Take a class 4 % Train Show 1.5 % Music/concerts 1.5 % Plant show to buy Plants 1 % UK Open ended question: “For Day Out” (15.1%), “ To enjoy a garden” (14.9 %), and “ For Interest” (13.4 %) “For a nice cup of Tea” U nderlying motivations “ visiting a nice environment” 53.2% “ visiting for tranquillity” 51.3%

Tourist Motivations (to Gardens):

Tourist Motivations (to Gardens) After Joanne Connell (2004/05)

How do visitors describe why they are at a garden?:

How do visitors describe why they are at a garden?

Motivations for garden visiting indicates that three components explain 67% of the variation in the data. The three dimensions of garden visitor motivation are:

Motivations for garden visiting indicates that three components explain 67% of the variation in the data. The three dimensions of garden visitor motivation are Social (28%) Enjoying the company of others (family, group) Horticultural (21%) -related to their own garden Setting (16%) Sensual emersion, peace, tranquility NOTE: NOT EDUCATIONAL!

Tourist Motivations (to Gardens) after Ballantyne et al, :

Tourist Motivations (to Gardens) after Ballantyne et al ,

Findings from Mt Coot-tha BGBrisbane Aust.:

Findings from Mt Coot- tha BGBrisbane Aust.

TAMS (Travel and Motivation Survey) (of Americans and also Canadians):

TAMS (Travel and Motivation Survey) (of Americans and also Canadians) 2006 Travel Activities and Motivations Survey (TAMS ), which examined the recreational activities and travel habits of Canadians and Americans looking at their travel behavior over the past two-year period. The survey provides detailed information on travelers' activities, travel motivators, places visited , type of accommodation used, impressions of Canada, its provinces and territories , demographics and media consumption patterns. This report deals only with the travel patterns and attitudes of Americans. Data in this report refers to the two-year period including 2004 and 2005 . It should also be noted that American respondents were at least 18 years of age and that ‘trips’ refer to overnight out-of-town travel.

TAMS Major findings of American travelers:

TAMS Major findings of American travelers 85% of all American travelers used travel to relieve stress in one form or another. Some 54% of travelers reported that they sought knowledge and mental stimulation, While 69% wanted to maintain or improve relationships . Activity Participation at Home American adults (travelers and non-travelers ) say that their preferred outdoor activities at home are outings to parks, swimming, exercising and gardening.

TAMS of American Visitors:

TAMS of American Visitors

Who are they I:

Who are they I Over the last two years, 10.5% (23,307,038) of adult Americans visited garden theme attractions while on an out-of-town, overnight trip of one or more nights. More adult Americans visited botanical gardens (9.1%) than visited garden theme parks (3.2%) while on trips. 20.6% (4,804,719) of those who visited garden theme attractions reported that this activity was the main reason for taking at least one trip in the past two years. Those who visited garden theme attractions while on trips are slightly more likely to be female than male. Relative to the average U.S. Pleasure Traveler, they are more likely to be older (58.3% 45 or older) and married without dependent children (18 and younger) living at home. They tend to be well-educated (68.2% university degree or higher) with above-average household incomes ($83,478). They are over-represented in Alaska and the Pacific and Middle Atlantic regions of the United States as well as in large cities.

The Importance of Zip codes:

The Importance of Zip codes Markets Origin and Media Buys Numbers Sex Appeal to Board members Economic Impact Value (> 100 miles = Tourist?) Spending

Who are they II?:

Who are they II? Those who visited garden theme attractions while on trips were much more active than the average U.S. Pleasure Traveler in culture and entertainment activities. They were especially more likely to have visited attractions with an educational theme (e.g., science & technology exhibits, aboriginal cultural experiences, archaeological digs), but also enjoy high art performances and fine cuisine. They were also quite active in outdoor activities while traveling including nature-oriented sightseeing (e.g., wildlife viewing) and more strenuous physical activities (e.g., sailing & surfing, cycling). They were much more likely than average to have taken a wide variety of tours and cruises in the past two years. Not surprisingly, this segment seeks vacation destinations that offer novelty, intellectual stimulation, cultural distinctiveness and opportunities to learn . Those who visited garden theme attractions while traveling were more likely than average to use the Internet to plan (79.3%) and book travel (60.6%) in the past two years. They are avid consumers of travel-related media , however they can also be targeted effectively through media that focuses on home and gardens and natural science as well as radio stations that offer classical, multicultural or jazz music.

Some examples of Novelty and Intellectual Stimulation:

Some examples of Novelty and Intellectual Stimulation Reiman Gardens practices what we call “dimensional design” which includes a new overarching theme each year. We relate everything we do, including garden displays, events, education programs, and Gift Shop merchandise, to the theme . With our past annual themes, we rented many of the typical garden blockbuster shows, and we were really looking for something new. So the staff members were tasked with brainstorming innovative display ideas, and from that came the idea to do a LEGO® brick sculpture show. We initiated the conversation with Sean Kenney, who is one of only 13 LEGO® Certified Profes­sionals in the world . Maria Tepy , Reiman Gardens Iowa State University

Want more stimulation? Or do I hear weird?:

Want more stimulation? Or do I hear weird? 5,000 people on the one day it is open The Garden of Cosmic Speculation

PowerPoint Presentation:

A must see event this summer ! MIM2013 – Land of Hope: International mosaiculture competition: Back in North America for 100 days - June 22 to sept.29. Spectacular living sculptures larger than life. 200 horticulture artist’s , the best in the world competing for the International Jury and Public award. Montreal Botanical Garden, one of the most important in the world. O ffers world class services to host tourists. Past editions dazzled over 4 million visitors. Quebec economic impact 2000-2003: 150 million CDN Estimated: 1 million visitors from Quebec, Ontario, USA, Europe and Asia.

PowerPoint Presentation:

The Man Who Planted Trees Visitors will not only experience thrilling works of exceptional quality: they’ll also have the chance to get closer to nature.

PowerPoint Presentation:

Mother Earth - MIM2003 Montréal, Canada Mother Earth - MIM2003 Montreal Canada

PowerPoint Presentation:

Strive for the Best - MIS2006 Hong Kong, China

What next if you want tourists?:

What next if you want tourists? Economic Impact of Gardens How to attract Tours Regional Marketing Associations The (British?) Market Humanities and Gardens The Weird and Wonderful

PowerPoint Presentation:

THE END THANK YOU

PowerPoint Presentation:

No part of this presentation may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission of the American Public Gardens Association. Copyright © 2013 by the American Public Gardens Association. All rights reserved. The American Public Gardens Association Vision: A world where public gardens are indispensable APGA 2013 Garden Evolution Conference _______________________________________________

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