Web Based Writing - Group Presentation

Views:
 
Category: Education
     
 

Presentation Description

Shivnarayan Rajappa (A2305213004) Ashish Sinha (A2305213011) Siddhant Bansal (A2305213034) Rohan Sampson (A2305213519)

Comments

Presentation Transcript

Web Based Writing: Search Engine Optimisation:

Web Based Writing: Search Engine Optimisation By: Ashish Sinha, Shivnarayan Rajappa, Siddhant Bansal and Rohan Sampson 3CSE1: A2305213004, A2305213011, A2305213034, A2305213519

What is Web Based Writing?:

What is Web Based Writing? Using the internet as a medium to showcase your written work Making a conscious effort to improvise and improve Keeping in mind the behaviour of an online reader Objectives: Persuasion Informing Entertainment Changing Behaviour Enforcing Compliance Showing Modesty

Search Engine Optimization:

Search Engine Optimization The process of improving a website’s visibility on the internet Targeted at being on the first page of a search engine’s natural results Involves: Editing Content Editing HTML and coding Removing barriers to Search Engine Indexing Increasing the number of backlinks

Optimising your webpage will make it appear earlier in the natural results:

Optimising your webpage will make it appear earlier in the natural results

Facebook’s “see more” is a good example of what kind of abstract we need:

Facebook’s “see more” is a good example of what kind of abstract we need Bad description Good description

An article which is not optimised:

An article which is not optimised

An optimised article:

An optimised article

What do Search Engines look for?:

What do Search Engines look for? Content. Title, text, theme and descriptions. Performance. S peed, functionality and usability. Authority. Content linked to prominent websites. User Experience. Appearance, ease of navigation, security and bounce rate.

What do Search Engines tend to avoid?:

What do Search Engines tend to avoid? Keyword stuffing. Overuse of keywords, neglecting other areas of optimisation. Purchased links. Buying and linking pages has no significant improvement. Bad user experience. Unappealing design, performance issues, bombarding the user with ads resulting in a high bounce rate.

Conclusion:

Conclusion SEO when done properly boosts the readability, effectiveness and ease of finding an article or post on the internet. Optimisation involves improvements in the quality of content, performance of the web page, authoritativeness and end user experience. Effective SEO would lead to a greater inflow of traffic and readers to your article or post.

authorStream Live Help