logging in or signing up Sustainability cpelletier Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1705 Category: Business & Fin.. License: All Rights Reserved Like it (2) Dislike it (0) Added: February 16, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript SustainabilityBack to the future or Forward to the past? : SustainabilityBack to the future or Forward to the past? A new old concept : A new old concept My grandmother did not know the word “sustainability” It was called common sense Think about this: per definition what is not sustainable has no future. Why does it pay off to have good environmental practices? : Why does it pay off to have good environmental practices? Economy is more than just money and profits. Origin of two terms often seen as antagonistic: Economy comes from the Greek oikos (house, habitat) and nomos (administration) Ecology comes from the Greek words oikos and logos (knowledge) Why did people repair and recycle? : Why did people repair and recycle? Not enough money to throw away and replace. Little disposable income. No easy credit. Repairing cost less than replacing. There were spare parts! Why did people repair and recycle? : Why did people repair and recycle? Painting by Van Gogh What is not sustainable? : What is not sustainable? Anything that consistently increases contaminant levels in: What is not sustainable? : What is not sustainable? Anything that is not quickly biodegradable. Anything that consistently deplete resources necessary for our essential needs. Ex. 1: Oceans Ex. 2: Forests Ex. 3: Genetic diversity What changed? : What changed? Higher disposable income Consumption society Easy credit Aggressive marketing Individualism Vacations/Leisure time Short-term thinking Shift from local/regional economy to global economy Frequent relocation of industrial units Strong world population increase What changed? : What changed? Pyramid of Maslow Used to be: mostly two lower layers Became: focus on higher levels, taking the lower level for granted What did we do wrong? : What did we do wrong? We focused on short-term gratification and profit. We did not master our technological progress and become too efficient. Ex. 1: Fisheries Ex. 2: Deforestation We forgot to factor the environmental cost in the pricing of goods and services Damage takes time to come to light Preference of the present What would have been the actual price? What did we do wrong? : What did we do wrong? How to become sustainable again? : How to become sustainable again? Simple answer: by reducing waste and wasting. Energy Water Food Use only what we need. No excesses. Management of environment integral part of human activities. Recycle everything: nothing to a landfill unless biodegradable. Reintroduce spare parts. Education, starting at young age. Is a sustainable society sustainable? : Is a sustainable society sustainable? Simple answer: Yes. Been done for millennia. But: it means moving to a different type of society From consumption to maintenance Different jobs More in maintenance, care and repair Less in mass consumer goods Blue collar jobs will be revalued up: useful vs. superfluous Is a sustainable society sustainable? : Is a sustainable society sustainable? From quantity to quality: longer lasting products with repair service. End of mass production of “stupid” products. Household spending/Overall economy to shift from shopping to society purposes. Will define a new comfort zone: from convenience to practical. It is a whole new mindset! Is a sustainable society sustainable?A few examples : Is a sustainable society sustainable?A few examples If North American cars run on same fuel efficiency as European cars = Equivalent of 80-100 millions cars less on N. Am continent, on a gas emission basis! A flushing of the toilet uses the daily need for drinking water of 4-5 people! One flushing less a day by all Westerners = saving equivalent of drinking water needs of population of China + India If the Westerners ate the meat quantity that is just needed for covering their basic needs instead of over consuming = Equivalent of the basic needs for meat of whole of China becomes immediately available, with no meat production increase! What is needed to managethe change? : What is needed to managethe change? Strong leadership and political will (politicians and economic agents). Lots of communication. Based on science and facts. Collective understanding of the issues, and collective action. Incentives (and penalties?): Money always talks in the end. Education: youth will define the future. The lessons from Nature and fromthe Great Recession of 2008-2009 : The lessons from Nature and fromthe Great Recession of 2008-2009 Nature is about balance. When the pendulum swings to far, it will swing back! Economic model was dysfunctional: leading to environmental and financial disaster. First concern was on environment, before financial markets. Now it is the opposite. What the financial crisis did: Less spending and more saving Less credit=less consumption Less money=less consumption Leads to less CO2 emissions=good for the environment Unfortunately, many jobs lost and foreclosures The lessons from nature and fromthe Great Recession of 2008-2009 : The lessons from nature and fromthe Great Recession of 2008-2009 Economy supposed to restart with Stimulus Packages (maintenance projects) all around the world, not with consumption. Oil price spike brought serious change: US car industry undergoing major shift People were changing their habits (public transportation, carpooling) Realization that oil reserves are finite=need for alternatives Alternative energies will become more competitive (but cheap energy might soon be a thing from the past) Means shift from consumption to maintenance is starting. Sustainability and modernity : Sustainability and modernity Can we have comfort and sustainability? Yes, just as good but different. Thanks to responsible attitude. Thanks to new technologies. Can we have industry and sustainability? Yes, a sustainable industry. By refusing unsustainable products. By rewarding sustainable producers. Can we meet the increasing world population needs and be sustainable? Will be challenging. We can handle 9 billion people. We need proper leadership. For more on this topic andhow we can help : For more on this topic andhow we can help Website: www.hfgfoodfuturist.com Email: firstname.lastname@example.org You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.