Geofence and Its Importance and Benefit in Mobile Marketing

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Now most of the companies and brands around the world use services geofencing advertising to improve their business.

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Geofence and Its Importance and Benefit in Mobile Marketing:

Geofence and Its Importance and Benefit in Mobile Marketing Modern technology is evolving in very fast speed and as a result one device is overtaken by another can be seen everywhere. Until few years ago desktops stands at the top in the market of technology but now that market is now overtaken by featured mobile. Now most people like to browse internet from a mobile device and because of this reason most of the companies are now integrating their business in mobile marketing and they are making location base technology as their key.

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This location base technology is now becoming the new face of marketing and its effect can be seen in the worldwide business. This technology is a service which allows brands to communicate with the customer by using their physical location via a mobile device. Now most of the companies and brands around the world use services geofencing advertising to improve their business. This geo-fencing technology is a location base service which create virtual geo-graphic fence around a certain physical location where a customer throughout the day. And once the customer enters the fence, the brands are prompted to take an action or make a decision.

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Advertisement effectiveness: By setting geo-fence for out of home ads, market researchers are able to study and can tell if their customers are nearby and how they are potentially exposed to the ad. They can also compare the store visitation of the customers with others by setting geo-fence around specific businesses, agencies. Feedback: Market researchers can get very effective feedback by setting geo-fence. A feedback is mostly effective when the experience is fresh in the customers mind and with the help of geo-fence customers can share their experience freshly.

Contact us::

Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: www.copleyadvertising.com

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