IE 1107 Carter Sandy Keynote Presentation

SOA Projects That Can Pay for Themselves in Six Months: 

SOA Projects That Can Pay for Themselves in Six Months Sandy Carter Vice President WebSphere Marketing, Strategy, & Channels

Why SOA?: 

Why SOA?

SOA is being used today to drive increased business flexibility: 

SOA is being used today to drive increased business flexibility DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot Fireman's Fund Fortis Bank Staples Viessmann Group Cirque de Soleil DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot Fireman's Fund Fortis Bank Staples Viessmann Group Cirque de Soleil DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot Fireman's Fund Fortis Bank Staples Viessmann Group Cirque de Soleil DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot Fireman's Fund Fortis Bank Staples Viessmann Group Cirque de Soleil DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot Fireman's Fund Fortis Bank Staples Viessmann Group Cirque de Soleil DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot Fireman's Fund Fortis Bank Staples Viessmann Group Cirque de Soleil DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot Fireman's Fund Fortis Bank Staples Viessmann Group Cirque de Soleil DSK Bank COSCON Regence Group Acuity Avis Belgacom MCI Wachovia IBM Bombadier Kookmin Bank Ministry of Justice National Australia Group UK OAG Charles Schwab Siemens Standard Life Travelex Volkswagen AAA Carolina BusinessMart ChangingInc DaimlerChrysler Office Depot 63% of SOA projects are driven not from IT but from the Business. Cutter Benchmark 80% of customers will be using SOA for new product development by 2008. Gartner

What is …..?: 

… a service? A repeatable business task – e.g., check customer credit; open new account What is …..? … service orientation? A way of integrating your business as linked services and the outcomes that they bring … service oriented architecture (SOA)? An IT architectural style that supports service orientation … a composite application? A set of related & integrated services that support a business process built on an SOA

How Do Customers Get Started with SOA?: 

How Do Customers Get Started with SOA?

The SOA Lifecycle is the Key to Successful Projects: 

The SOA Lifecycle is the Key to Successful Projects Gather requirements Model & Simulate Design Discover Construct & Test Compose Integrate people Integrate processes Manage and integrate information Manage applications & services Manage identity & compliance Monitor business metrics Financial transparency Business/IT alignment Process control

Solving Top Business ChallengesCreating or Improving IT Solutions by Leveraging the SOA Foundation: 

Single source of information about customers and products Access information Automating Business Processes Productivity Solving Top Business Challenges Creating or Improving IT Solutions by Leveraging the SOA Foundation

Single source of information for customers, productsImpacts revenue, cost, agility and compliance: 

Single source of information for customers, products Impacts revenue, cost, agility and compliance Why SOA Centralized services now universally accessible via SOA Single view of the truth vs. multiple, overlapping services

SOA Lifecycle in Action at Visa International Simplify dispute resolution process with one view of information: 

SOA Adoption $400 million savings by U.S. merchants $100M savings by Visa’s member banks worldwide Assembled a one-stop-shop Web presence to manage disputes Deployed for quick, integrated access to transactions and information Modeled options for new system and predicted outcomes Managed dispute resolution system by monitoring metrics from multiple disparate systems SOA Lifecycle in Action at Visa International Simplify dispute resolution process with one view of information

Automating processes across multiple channels and partners: 

Automating processes across multiple channels and partners Why SOA Standards-based approach speeds business process automation Maintain and secure single interface and connect to hundreds of partners

SOA Lifecycle in Action at Office DepotEnhancing customer order management using SOA : 

Modeled hardware and software infrastructure Assembled newly-created Web services and with existing transaction systems Deployed through an Enterprise Service Bus with high availability, failover, and high-volume throughput Managed traffic load & version control 4 Month Project Part of a plan expected to save over $20M SOA Adoption Worked with business end users to define project SOA Lifecycle in Action at Office Depot Enhancing customer order management using SOA

Business service reuse: 

Business service reuse Why SOA Reduce risk and maximize value of existing IT investments through re-use Governance practices facilitates reuse on large scale ESB allows systems on different platforms to leverage reusable services

SOA lifecycle in action at Standard LifeImproving customer service using SOA : 

SOA lifecycle in action at Standard Life Improving customer service using SOA Modeled the framework to support SOA Created new services and assembled with existing IT assets Deployed through an Enterprise Service Bus Managed performance through financial advisor portal Over 300 services providing business functions to over 70 channel applications Over £4m in savings due to Business Service reuse Worked with business end users to define project SOA Adoption

Standard Life decoupled interfaces from their applications…: 

Standard Life decoupled interfaces from their applications… Turn this … …into this (web services). Business applications and their interfaces become reusable Decouples the interfaces from the business applications The number and complexity of the interfaces is reduced Rich business abstractions describe the application interface But separate connection points still leaving bloated interfaces …. Interface Interface Interface Interface Interface Interface Interface Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service

The Enterprise Service Bus shrinks those interfaces further: 

The Enterprise Service Bus shrinks those interfaces further RESULT  Greater Business Responsiveness Allows for dynamic selection, substitution, and matching Enables you to find both the applications and the interfaces for re-use Decouples the point-to-point connections from the interfaces Turn this (web services)… Enables more flexible coupling and decoupling of the applications …into this (SOA) Enterprise Service Bus Interface Interface Interface Interface Interface Interface Interface Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service Application Service

A continuation of IBM’s commitment to SOA and simplicity: 

Simplifies SOA with specialized devices Accelerates SOA with faster XML throughput Helps protect SOA XML implementations Creating customer value through extreme SOA performance and security An SOA Appliance… IBM and DataPower redefine the boundaries of middleware extending the SOA Foundation with specialized, consumable, dedicated SOA appliances that combine superior performance and hardened security for SOA implementations A continuation of IBM’s commitment to SOA and simplicity

IBM Leadership in SOA: 

The Magic Quadrant is copyrighted 2004 and 2005 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.’s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the “Leaders” quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise’s requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner Research is intended to be one of many information sources, including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose. Object-oriented Analysis and Design Tools (as of 10/2004) Magic Quadrant for OOA&D Tools, Update for 2005, Michael J. Blechar, 17 September 2004 Web Services Platforms (as of 7/2005) Magic Quadrant for Web Services Platforms. David Mitchell Smith, Charles Abrams, Daniel Sholler, Daryl C. P lummer, Michele Cantara, 12 July 2005 Integration Backbone Software (as of 4/2005) Magic Quadrant for Application Integration Suites, 2Q04, J. Thompson, R. Schulte, M. Cantara, J. Correia, K. Iijima, L. F. Kenney, B. Lheureux, Y. Natis, M. Pezzini, J. Sinur, P. Malinverno,15 April 2005 Enterprise Application Servers (as of 4/2005) Magic Quadrant for Enterprise Application Servers, 2Q05, Y. Natis, M. Pezzini, K. Iijima, 15 April 2005 Programmatic Integration Servers (as of 2/2005) Magic Quadrant for Programmatic Integration Servers, 2005, Dale Vecchio, 25 February 2005 Horizontal Portal (as of 5/2005) Magic Quadrant for Horizontal Portal Products, G.Phifer, R. Valdes, D.Gootzit, K.S. Underwood, L. F. Wurster, 18 May 2005 Enterprise-Scope Application Platform Suites (as of 7/2005) Magic Quadrant for Enterprise-Scope Application Platform Suites, Yefim V. Natis, Massimo Pezzini, Daryl C. Plummer, Cameron Haight, Kimihiko Iijima, 20 July 2005 J2EE Application Server Management (as of 4/2005) Magic Quadrant for J2EE Application Server Management, 2005, C. Haight, 4 April 2005 IBM in Leaders Quadrant IBM Leadership in SOA IBM is #1 in SOA Marketshare Preference Capabilities Yankee Group AMR Wintergreen Research Hot on the press IBM/SOA

IBM SOA Assessment ToolOnline or on-site: 

Receive actionable recommendations customized to your level of SOA maturity IBM SOA Assessment Tool Online or on-site Find out at ibm.com/soa or contact soa@us.ibm.com How Do I Get Here? You Are Here

Get Started Today! Two Ways to Help You!: 

Get Started Today! Two Ways to Help You! Skills Client Architecture Readiness Evaluation Review business/IT Initiatives and architecture alignment Evaluate enterprise architectures SOA support readiness Analyze governance maturity Provide SOA-based solution adoption roadmap Free! SOA Jumpstart Multi-day on-site session Available worldwide at no charge Skill development and governance Integration architecture workshop Actionable next steps Free!

Why IBM for SOA? : 

Why IBM for SOA? Infrastructure Know-how & best practices Skills Partners IBM understands service orientation and your business Unmatched breadth and depth of products Over $1B/yr invested in SOA Leadership in open standards: active in 50+ committees Over 300 SOA-related patents Thriving ecosystem of partners (ISVs, SIs, Resellers) 200+ partners in SOA community Expertise in aligning business and IT processes SOA consultants, architects and IT specialists Dozens of SOA-enabled business solutions Unique intellectual property and methods Extensive Industry experience and best practices Over 1000 customers worldwide

Analysts Position IBM in the Lead: 

Analysts Position IBM in the Lead “This technology is the heart of the next wave of innovation”, said Eric Austvold, research director at AMR Research in Boston. “The leaders that do this well are able to rapidly change the way their current businesses work to meet the ever-changing demands of their customers.” Reuters - IBM launches software for mid-sized businesses, Sept 12 Source: WinterGreen Research, 2005 Worldwide Service Oriented Architecture (SOA) Market Shares, 2004 IBM, 44% Sun/SeeBeyond 13% Tibco, 13% BEA, 10% webMethods, 3% Sybase, 1% Other, 17% “According to the IT pros surveyed [by Yankee Group], IBM ranked at the top of the list for SOA capabilities.” SearchDataCenter.com, Yankee Group: SOA Everywhere by 2006, Sept 22 Vendors most often mentioned as leaders in SOA