Slide 2:
Online marketing involves the marketing of products or services on the internet. Successful online marketing requires good search engine marketing strategies. Good online marketing strategies keep the web user returning to our website. Such strategies prevent the build - up of unsold inventory.
PURPOSE OF ONLINE MARKETING :
The primary purpose of marketing an online business is the promotion of a good or service.
Online marketing makes extensive use of the available tools for getting web users to purchase a product or service from a website.
The website owner who wants to become acquainted with those tools should consider contacting an online marketing agency. PURPOSE OF ONLINE MARKETING
Online Competitor Analysis :
A competitive market analysis was a must for any company that wished to maintain themselves in the market.
In the case of an online competitor analysis, it's almost the same thing, but adapted to the world of the internet
Michael Porter has developed some of these tools, like the 5 forces analysis.
The main importance of an online competitor analysis is that it is able to determine what are the strengths and weaknesses of your competition. Online Competitor Analysis
Best Ways to Increase Online Sales :
Web site:
Online advertising
Keyword advertising
E-newsletter advertising
Banner or button ads
Internet advertising Best Ways to Increase Online Sales
ADVATAGES :
online marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience
Companies can reach a wide audience for a small fraction of traditional advertising budgets
The nature of the medium allows consumers to research and purchase products and services at their own convenience.
Online marketers also have the advantage of measuring statistics easily and inexpensively.
The results of campaigns can be measured and tracked immediately ADVATAGES
LIMITATIONS :
Online marketing requires customers to use newer technologies rather than traditional media.
Low-speed Internet connections are another barrier.
From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting.
Insufficient ability to measure impact, lack of internal capability, and difficulty convincing senior management. LIMITATIONS