Distribution channel in rural market

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rural marketing


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Presentation On DISTRIBUTION CHANNEL In Rural Market :

Presentation On DISTRIBUTION CHANNEL In Rural Market Submitted To:- Submitted By:- Prof. Mukesh Ranga Aboo Basar Ansari CSJM UNIVERSITY, Anurag Kushwaha KANPUR. M.B.A (B.E.) 3 rd Sem.


INTRODUCTION ON DISTRIBUTION CHANNEL Frequently there may be a chain of intermediaries,each passing the product down the chain to the next organization before it finally reaches the consumer or end-user. This process is known as the 'distribution chain' or the 'channel.' A number of alternate 'channels' of distribution may be available: - Selling direct -Mail order (including Internet and telephone sales) -Retailer -Wholesaler -Agent (who acts on behalf of the producer)

Objective of Distribution Channel:

Objective of Distribution Channel The objective of distribution channel is "to meet the everyday needs of people everywhere". This is met through an extensive distribution system that covers the diverse geographical boundaries of the country.

Distribution channel:

Distribution channel Recognized as distribution channel one of the key strength. Distribution network covering over 3400 distributors and 16 million outlets. It Helps to maintain heavy volumes, and hence, fill the shelves of most outlets.

Distribution channel:

Distribution channel Levels Of distribution channel Producer Consumer Segment2 Retailers Retailers Distributors Consumer Segment 1 Consumer Segment 3 Zero – Level Channel One Level Channel Two Level Channel

Rural Distribution Channel:

Rural Distribution Channel In India, with the total potential of 3,800 towns and 6,27,000 villages. distribution network reached 300,000 villages. Dilemma was how to extend its network to the remaining villages in inaccessible rural areas. Penetrating new markets would be challenge.

Rural Distribution Model:

Rural Distribution Model Only Motorable villages covered. 25% of rural population serviced.

Distribution - Logistics:

Distribution - Logistics Rural Marketing Logistics – It involves planning, implementing and controlling the physical flow of goods , services and related information from point of origin to point of consumption. Major Logistics Functions – Warehousing Transportation Logistics Information Management

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