Introduction :
Introduction Motorola is known throughout the world as the BigDaddy of cellular phones.
Motorola brand is well known across the continent. The prices of its handsets are competitive but the market for its portfolio is declining.
Current Market Position :
Current Market Position
Current Market Position :
Current Market Position Secondary Data from The Trefis Forecast
Motorola accounts for just 5% market share in the world, whereas Nokia, Samsung, LG and SE satisfy the world demand by 38%, 20%, 10% and 5.1% respectively.
Porter’s Five Forces :
Bargaining Power of Buyers
The power of the consumers is high as they wants the low price handsets with more features. They also wants to use the latest technology applications and needs the handsets that support such applications and softwares. Porter’s Five Forces Suppliers Power
Our major suppliers are software and application developers who may demand higher prices to use their patent protected products.
Porter’s Five Forces :
Porter’s Five Forces Competitors
The most powerful competitor in the market is currently NOKIA who is the market leader that keeps on introducing the high quality innovative products now and then. To stay competitive is becoming a challenge for Motorola to keep costs down to provide their handsets at an affordable prices. This discourages a required investment in research and innovation.
Nokia N900 Nokia N8 Nokia X6
Porter’s Five Forces :
Porter’s Five Forces Threat of Substitutes Products
There is only one substitute to our mobile phone and they are ‘landline phones’. The technology is under development to use landline phones as a take out device. Threat of New Entrant
The market is open for new entrants and there are no restrictions by any government to enter the market. The new entrant Apple Iphone series is also posing threat due to the innovative technology and breakthrough design and support to variety of applications.
SWOT Analysis :
SWOT Analysis
Thank You. :
Thank You.