logging in or signing up Premiership TV rights presentation condunne Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1384 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 26, 2008 This Presentation is Public Favorites: 0 Presentation Description Presentation of Sky and Premiership TV rights Comments Posting comment... By: condunne (39 month(s) ago) yea no problem...what do you think of it? those tvs in slide two have clips embedded into them that dont come out on authorstream Saving..... Post Reply Close Saving..... Edit Comment Close By: arsenata (42 month(s) ago) may I download Premiership TV Saving..... 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Edit Comment Close Premium member Presentation Transcript Presentation Overview : Presentation Overview History of BSKYB Television & Football rights TV Football industry Challenges Sky are facing SWOT analysis of BSKYB SWOT analysis of Setanta Conclusions Recommendations History Of BSkyB : History Of BSkyB 1978: Satellite Television UK 1982: Sky Channel 1989: Sky Television Launched 1990: BSkyB 1992: Premier League Rights 1998: Sky Digital & Man U. 2008: Subscribers, Products, Channels TV rights & Football : TV rights & Football 1937: BBC broadcasted first football in UK on TV 1938: First international match on screen 1955: BBC shown highlight of matches 1960: ITV started to screen 26 live matches 1962: ITV broadcasted local matches 1964: BBC launched the Match of Day TV rights & Football : TV rights & Football 1968: ITV broadcasted its own highlight programmes 1983: ITV shown live football league matches . 1988: ITV renewed contract and expanded to 4-year 1991: FA Premier league was launched by 12 clubs and 4 more clubs signed up later in year 1992: Sky won broadcasting right of premier league match.BBC won the highlight package 1995: Sky won to live Scottish football and became paymaster of British football. TV rights & Football : TV rights & Football 1998: Sky failed to purchase Man Utd 1999: ITV won exclusive live Champion league matches right for next 4 years. 2000: Sky paid £1.1bn for 66 live matches, NTL won 40 pay per view but later it re-sold to other TV operator. ITV won highlight package. TV rights & Football : TV rights & Football 2001: ITV re-brand ONDigital to ITV digital and launched ITV sports. ITV and Sky won race for Champion league. ITV last held highlight rights between 2001 and 2004. 2003: Sky renewed contract with premier league. 2006: Sky won 4 of 6 premier league packages and Setanta won other 2 packages. BBC retained highlight right and was allowed to hold on free to air in UK from 2007-2010 TV Football Industry : TV Football Industry Challenges for Sky : Challenges for Sky “Premier League rights are more than important to Sky – they are fundamental…we would not like to contemplate life without them”. The European Commission Consumers’ Association Competitors (Pay-per view/ Free to air) Customer retention (B2B/ B2C) Staff Retention Maintaining Sponsorship & Advertising revenue SWOT Analysis BSkyB : SWOT Analysis BSkyB Strengths: Subscriber Base Locked In Products & Additional Services Customer Loyalty Strategy Decreasing Churn & Increasing A.R.P.U. Sports Customers pay £34 & 12 Month Contracts Range of Tournaments Aggressive in Market Diversified Product range Seen as a premium product SWOT Analysis BSkyB : SWOT Analysis BSkyB Weaknesses: Has built foundations on Premier League How to justify subscriptions without PL Opportunities: Analogue Switchoff UK to reach US penetration of 80% Greater exploitation of current rights in new media Experience to deliver better all round product Sky Picnic Threats: Increased competition & increase in cost of rights Decrease in profit margin, viewers, advertising & sponsorship SWOT Analysis : SWOT Analysis Strengths: Geographical reach Wide range of channels Wide range of platforms TV rights secured No annual contract -Wide array of sports covered SWOT Analysis : SWOT Analysis Weaknesses: High Costs Security issues Financial concerns: $28million Loss 2006 Innovation SWOT Analysis : SWOT Analysis Opportunities - Expand into other markets - Setanta broadband - Setanta mobile - Setanta Anytime on PC - Setanta HD - Increase subscription as coverage quality increases - Tie customers in to longer contracts SWOT Analysis : SWOT Analysis Threats: - Consumer Groups - Sky Innovation - Security concerns - Free to air - Regulations Conclusions : Conclusions Sky, with enforced regulations means that Sky will never have a monopoly again Pay-per view channels will continue to pose a threat to Sky’s market position. Sky built their business for first 15 years on having a complete monopoly on premier league tv rights Technological advances in the industry has resulted in premiership football broadcasting using other media forms Recommendations : Recommendations Become the broadcaster, producing and selling games to international broadcasters Capitalising on mobile phone & broadband rights Utilise sponsor’s / sponsor space more effectively Emphasis on promoting ‘Sky Picnic’ Win maximum and most lucrative number of football rights packages Continue to diversify in other areas. Slide 20: THE END… www.lukeabbott.com/blog/wordpress You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Premiership TV rights presentation condunne Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1384 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 26, 2008 This Presentation is Public Favorites: 0 Presentation Description Presentation of Sky and Premiership TV rights Comments Posting comment... By: condunne (39 month(s) ago) yea no problem...what do you think of it? those tvs in slide two have clips embedded into them that dont come out on authorstream Saving..... Post Reply Close Saving..... Edit Comment Close By: arsenata (42 month(s) ago) may I download Premiership TV Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Presentation Overview : Presentation Overview History of BSKYB Television & Football rights TV Football industry Challenges Sky are facing SWOT analysis of BSKYB SWOT analysis of Setanta Conclusions Recommendations History Of BSkyB : History Of BSkyB 1978: Satellite Television UK 1982: Sky Channel 1989: Sky Television Launched 1990: BSkyB 1992: Premier League Rights 1998: Sky Digital & Man U. 2008: Subscribers, Products, Channels TV rights & Football : TV rights & Football 1937: BBC broadcasted first football in UK on TV 1938: First international match on screen 1955: BBC shown highlight of matches 1960: ITV started to screen 26 live matches 1962: ITV broadcasted local matches 1964: BBC launched the Match of Day TV rights & Football : TV rights & Football 1968: ITV broadcasted its own highlight programmes 1983: ITV shown live football league matches . 1988: ITV renewed contract and expanded to 4-year 1991: FA Premier league was launched by 12 clubs and 4 more clubs signed up later in year 1992: Sky won broadcasting right of premier league match.BBC won the highlight package 1995: Sky won to live Scottish football and became paymaster of British football. TV rights & Football : TV rights & Football 1998: Sky failed to purchase Man Utd 1999: ITV won exclusive live Champion league matches right for next 4 years. 2000: Sky paid £1.1bn for 66 live matches, NTL won 40 pay per view but later it re-sold to other TV operator. ITV won highlight package. TV rights & Football : TV rights & Football 2001: ITV re-brand ONDigital to ITV digital and launched ITV sports. ITV and Sky won race for Champion league. ITV last held highlight rights between 2001 and 2004. 2003: Sky renewed contract with premier league. 2006: Sky won 4 of 6 premier league packages and Setanta won other 2 packages. BBC retained highlight right and was allowed to hold on free to air in UK from 2007-2010 TV Football Industry : TV Football Industry Challenges for Sky : Challenges for Sky “Premier League rights are more than important to Sky – they are fundamental…we would not like to contemplate life without them”. The European Commission Consumers’ Association Competitors (Pay-per view/ Free to air) Customer retention (B2B/ B2C) Staff Retention Maintaining Sponsorship & Advertising revenue SWOT Analysis BSkyB : SWOT Analysis BSkyB Strengths: Subscriber Base Locked In Products & Additional Services Customer Loyalty Strategy Decreasing Churn & Increasing A.R.P.U. Sports Customers pay £34 & 12 Month Contracts Range of Tournaments Aggressive in Market Diversified Product range Seen as a premium product SWOT Analysis BSkyB : SWOT Analysis BSkyB Weaknesses: Has built foundations on Premier League How to justify subscriptions without PL Opportunities: Analogue Switchoff UK to reach US penetration of 80% Greater exploitation of current rights in new media Experience to deliver better all round product Sky Picnic Threats: Increased competition & increase in cost of rights Decrease in profit margin, viewers, advertising & sponsorship SWOT Analysis : SWOT Analysis Strengths: Geographical reach Wide range of channels Wide range of platforms TV rights secured No annual contract -Wide array of sports covered SWOT Analysis : SWOT Analysis Weaknesses: High Costs Security issues Financial concerns: $28million Loss 2006 Innovation SWOT Analysis : SWOT Analysis Opportunities - Expand into other markets - Setanta broadband - Setanta mobile - Setanta Anytime on PC - Setanta HD - Increase subscription as coverage quality increases - Tie customers in to longer contracts SWOT Analysis : SWOT Analysis Threats: - Consumer Groups - Sky Innovation - Security concerns - Free to air - Regulations Conclusions : Conclusions Sky, with enforced regulations means that Sky will never have a monopoly again Pay-per view channels will continue to pose a threat to Sky’s market position. Sky built their business for first 15 years on having a complete monopoly on premier league tv rights Technological advances in the industry has resulted in premiership football broadcasting using other media forms Recommendations : Recommendations Become the broadcaster, producing and selling games to international broadcasters Capitalising on mobile phone & broadband rights Utilise sponsor’s / sponsor space more effectively Emphasis on promoting ‘Sky Picnic’ Win maximum and most lucrative number of football rights packages Continue to diversify in other areas. Slide 20: THE END… www.lukeabbott.com/blog/wordpress